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    Auchan Opened A New Fire To Shaoxing Di Dang Business Circle.

    2010/9/9 19:09:00 108

    Auchan Shaoxing


      


     

     


      

    Di Dang

    Trading Area


    The day before yesterday, the Auchan supermarket finally unveiled the mysterious veil, which not only meant that the new business circle of the city east was further developed and mature, but the layered and orderly combination had also activated the popularity.

    Now, the urban Dassault business circle has already come to the forefront, and the weight of competition with the old business district of Jiefang Road has suddenly increased.

    In the face of the new force of commercial momentum, the business leaders of the old business circle are unable to sit still.


    new

    Trading Area

    Key nodes for growth


    Two days after the opening of Auchan, reporters found in the Shimao square that the traffic volume has increased a lot, and there have been several traffic jams.

    Every night at 6 o'clock, the roads are always full of cars on both sides.

    Auchan's checklists are even more busy, and long teams can often be placed behind the shelves.

    By the end of the two-day weekend, several restaurants in Shimao square were almost full, and there was a strong contrast with those days.


    What is the meaning of this Auchan's opening up to Shimao square and the commercial war pattern in Shaoxing?


    Insiders said that after the opening of Auchan, the Di Dang business circle began to take shape.

    Operation mode

    It can attract a large number of passengers.

    The key competitive advantage is that there are 600 parking spaces.

    With the opening of Auchan as a node, the growth of Di Dang business circle can also prevent consumption outflow to a certain extent.

    In the past, many people would rather spend a lot of fares on shopping in Hangzhou and Shanghai.

    Now, with the advent of Parkson, even some of the brand styles of some commercial buildings in Hangzhou are already available. The whole Di Dang business circle is being accepted by people step by step.


    Zhou Xia, deputy director of the leading group office of the development and construction of Shaoxing Di Dang new town, said that the most important thing in Auchan's practice is the catfish effect.

    At the beginning, Hangzhou Tower and run shopping center landed in Shaoxing, which brought Shaoxing consumers a "full reduction". Now the development of Shimao business circle will also promote Jiefang Road business circle to seek new ideas and change, and ultimately benefit Shaoxing consumers.


    Jiefang Road counterparts step up "short legs"


    "This wolf is really coming."

    This is a voice that can be felt clearly from Jiefang Road business circle.


    Xu Shuiying, deputy general manager of the supply and Marketing Mansion, told reporters that they did not feel too many threats before the opening of Auchan. But after the opening of Auchan, the whole Di Dang business circle was activated, which had a great impact on the Jiefang Road business circle.


    Sun Peng, assistant general manager of the national commercial building, believes that the Dassault business circle has a long way to go.

    He said that a business circle was not formed by the opening of Auchan.

    Margaret Plaza in the north of the city also opened a Carrefour supermarket, but it did not form a business circle.

    Hangzhou's Wulin business circle also relies on three major shopping arcade such as intime department store, Hangzhou Tower, Hangzhou 100 and so on.

    {page_break}


    However, Guo merchants did not completely despise their opponents. Sun Peng told reporters that the development mode of Shimao's commercial real estate is relatively rare in prefecture level cities. The future development of Shimao is even more difficult to predict because there is no template to refer to.

    Therefore, they are tackling the problem of parking difficulties themselves.

    It is understood that the state merchants are planning to build a large parking lot to ease the parking problem in Jiefang Road.

    And the construction of the site of the people's Hospital of the former city of Shang Shang is also being carried out in full swing.

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