Sports Shoe Companies Sign NBA Stars To Enhance Visibility
On September 11th, the agreement was signed recently.
Star
The news is endless.
Many famous in China
brand
Through signing stars, they achieve their ultimate goal of publicizing their image and enhancing their popularity.
Shoes and enterprises
NBA
There are many reasons for this.
Many shoe companies are deeply rooted in NBA by foothold in it.
To a certain extent, this indicates that the Chinese sports brand has achieved a great leap forward in the course of going to the world. At the same time, it is also a historical witness of the cultural exchange and fusion of Chinese and foreign basketball, which provides a good opportunity for China's commercial culture to take up the world stage.
Anta signed NBA star Kevin Garnett before, and now another sporting goods giant in China.
Peak
Sporting Goods Co., Ltd. also began to attack hard, officially announced the signing of the Rockets rookie Patrick Patterson.
Paterson is 6 feet 9 inches (2 meters 06), and is a senior striker. He graduated from University of Kentucky. He was the first player in the fourteenth round of the Rockets picking up the players in the first round of this year's draft, and was also praised by Houston as the pillar of the future. The reason why PEAK saw Paterson is to see its boundless prospects.
According to relevant information, currently, PEAK has 12 NBA players, including former rocket players Ron Artest and Karl Landry, and now Houston players Battier and lorry are also PEAK's signing stars. Paterson's joining also means that the number of Rockets players has risen to three, creating a new record that rivals can not match.
It also marks the closer cooperation between PEAK and NBA and deepened the emotional connection between NBA and Chinese fans.
It is also an effort to better promote NBA and basketball culture in China.
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