Lessons Learned From The Four Most Failed Projects

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As a business and investment mode, franchising has shown a strong trend of development, involving

But not joining the circle means that we have already touched the gate of wealth. From the actual situation in recent two years, many successful franchising chains have failed.

Looking at these entrepreneurs losers, there are many reasons, but there are two reasons for it. On the one hand, there are loopholes in franchising itself, and on the other hand, it is the reason for the franchisees themselves.

Now let's look at several firsthand experiences and feelings of entrepreneurs who have "intimate" contacts with franchise chains.

1, join the industry: Catering;

Current status: closure and closures;

Reasons for failure: follow up service is not perfect.

Mr. Li joined the catering project of a company in Chongqing last year. The store site is near the Harbour Road.

But after paying all kinds of fees and finishing the store, the headquarter only dispatched two supervisors to guide the business for a week.

A month later, at his repeated request, the headquarters sent 1 other supervisors in Yantai for 3 days.

Due to lack of management and technical support, Mr. Li himself did not have any experience in dining. After less than 3 months' opening, the shop closed down because of over 10 losses.

2, join the industry: Children's clothing;

Current status: changing brand;

Reasons for failure: clothing "acclimatized".

Ms. Ma was once a franchisee of a children's clothing brand in Zhuhai. Last year, she entered the account of twenty thousand yuan in accordance with the contract stipulations, specifying the purchase of winter clothes.

Unexpectedly, the other party sent to Yantai in November is a series of autumn clothes, which can not adapt to the coming cold weather in Yantai.

After barely opening, she left some of the autumn clothes that could be sold and asked to replace the winter clothes. The other told her that the costume was designed according to the weather conditions in Zhuhai.

It is obvious that the other side is not careful enough to choose to invest in the company. There is no compatibility analysis.

Unfortunately, Miss Ma changed her clothing brand.

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3, join the industry: clean;

Current state: a disorderly operation;

Self review of failure causes: blind start

At the end of 2008, Mr. Sun saw advertisements in a magazine about a cleaning company.

He wants to celebrate more festivals in Yantai, APEC electronics Expo, fruit and Vegetable Fair, food festival.

So he telephoned and listened to the simple and heartfelt note of the other side.

When he started looking for customers, he discovered that several clean companies with relatively strong financial strength already had a good reputation in the market, and his business situation could not be opened.

4, join the industry: beauty;

Current status: external pfer;

Failure reason self review: no understanding of management

Before joining the chain, Ms Shen is an office worker of a company.

She thought joining the team could lie down and do nothing. Everything was managed by headquarters.

The headquarters left the training after the training was completed.

At this time, Ms. Shen found that she knew nothing about management: one of the company's employees sold their beauty products to their customers on the job and was dismissed by Ms. Shen.

Within a week, several key employees of the company were dragged together by the employee and took away dozens of fixed customers.

Years later, Ms. Shen recruits and trained again, only to make a wedding dress for others.

"The products of the company are really good, but they are really tired."

Shen, who was exhausted by staff management, decided to dispose of the shop and "live honestly".

Although the lessons of failure are painful, many investors have become the beneficiaries of franchising.

They likened the search for their own franchising industry to "blind date". Before joining the chain, they should have the idea of "match each other". In addition to having enough funds, they should also find a suitable location to manage the projects you intend to join.

In the franchise chain negotiations, we must have a sense of prevention and strictly guard against the other's "marriage entrustment" behavior.

It is best to find out the qualification of the company to be joined first, and understand the location, the registered capital, the nature of the company and the scope of operation of the company.

Before the contract is signed, it is better to ask the lawyer to have a look.

In short, whether they are franchise chains, voluntary chains, franchised chains or free chains, they are all chain operation modes, but they are slightly different in linking ties and linking operations.

Either way, it is impossible to be sure that the "money scene" is broad or not necessarily "trap".

If you want to make a steady profit, you must take other people's business philosophy, operation mode and so on into your own investment method. Only then can you succeed.