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    AOKANG Takes The Lead In Low Carbon And Sustainable Development Of Science And Technology

    2010/9/17 11:56:00 90

    AOKANG Low Carbon Experience

    On September 17th, yesterday, we said, "to make a business without profit is to commit a crime."

    Today, I would like to add one more thing: to do business is not.

    Low carbon

    It is also a crime.


    Looking back at the development of China's leather industry, China's leather industry has accumulated a lot of money through its efforts over the years.

    experience

    And created valuable wealth.

    Now, what we need to do is to use these experiences and wealth to explore and open up a new way of development for China and even the world's leather industry in the future.

    science and technology

    To promote sustainable development of leather industry.

    This is the demand of the world economic development and the direction of our future development.


    Low carbon thinking, as a green economic mode based on low energy consumption, low pollution and low emission, has advocated a new civilization form, and is another significant step after agricultural civilization and industrial civilization.

    For our enterprises, using low-carbon thinking to plan the development of enterprises is guided by Scientific Outlook on Development, showing the inherent requirements of scientific pformation, mainly embodied in the "three aspects".


    First, low carbon thinking reflects the overall pformation of leather industry's scientific pformation.


    In 2009, China's total energy consumption (including renewable energy consumption) exceeded 4 percentage points in the United States, but its GDP in the same year was only 35% of that in the United States.

    Overall, our energy utilization in many areas is relatively low, and it is mainly concentrated on the consumption of traditional energy.


    Therefore, in today's pformation of China's leather industry, low carbon thinking should go deep into all aspects of the development of the industry. We must adhere to the values of "low carbon thinking, with the least consumption of raw materials and create the greatest value", and jointly push forward the scientific pformation and leading development of leather industry.


    Second, low carbon thinking reflects the continuity of leather industry's scientific pformation.


    I don't think any industry in the world will have a rigid way of development. Only the economic growth mode that is consistent with human progress will be durable.

    The natural law of "survival of the fittest" warns us that the extensive development mode of first pollution and post governance has long been out of line with the needs of human progress and world economic growth.


    The mode of guiding development with low carbon thinking can eliminate worries for the development of our leather industry, while meeting the needs of contemporary people, it also protects the interests of future generations and promotes the circular development of leather industry.

    I think this is the need for the development of the world economy and the need for the development of the industry. It is also the need for scientific pformation and development of enterprises.


    Third, low carbon thinking reflects the innovation of leather industry's scientific pformation.


    Since reform and opening up, China's leather industry has been developing rapidly.

    As a world recognized producer of leather, output, processing capacity and export volume rank first in the world.

    Today, the development of leather industry has been highly dependent on resources and environment.

    Under the constraints of limited resources and environment, we have never found a best way to make the three industries of leather and resources and environment develop harmoniously.


    Today, we are pleased to see that low carbon thinking has attracted the attention of all countries in the world.

    At the same time, we also realize that only by developing a low carbon economy can we fundamentally coordinate the three relationships between leather industry and resources and environment, so as to enable the three to achieve economic cycle development.

    In my opinion, this is not only the innovation of our leather industry, but also the strategic planning of leather industry.

    {page_break}


    In the future, using low carbon strategy to develop leather industry, we entrepreneurs need to persist in developing enterprises with low carbon thinking, and strive to realize the "three pformations".


    First, guided by low-carbon thinking, pformation from "hard manufacturing" to "soft manufacturing".


    According to the development mode of low carbon thinking, our future development can no longer rely on quantity to win. We must rely on technology, brand and culture to win. We must adopt the strategy of "soften our strength" and change from "hard manufacturing" to "soft manufacturing" in the past and even now.


    Soft manufacturing means:

    Culture

    Manufacturing + brand manufacturing + value manufacturing.

    What we need to do is shift from "production and sales oriented" enterprises to "R & D" innovative enterprises, create high value-added brands, and enhance the core competitiveness of the brand by improving the technological content of the products. The development strategy of "soft manufacturing" is to create the greatest value with the least consumption.


    Second, promote pformation in a low carbon way, from "traditional manufacturing" to "technological creation".


    Looking at the development of world economy, we still have not changed China's understanding of brand power rather than power.

    But it is not that our technological strength is not strong enough, but that we do not make good use of technology and make good use of it.


    Therefore, under the new economic development environment, the dream of China's fur industry to achieve brand power must win in the pition and win in science and technology.

    For our entrepreneurs, we have the responsibility and obligation to shoulder this responsibility.


    In early 2009, when the financial crisis was still spreading, we took AOKANG as the core of the company's strategic development. Through the integration of several R & D centers in Wenzhou and Guangzhou, in April 2009, the company launched over 10 kinds of functional products, such as oxygen circulation breathing shoes, city walking shoes, hand-held shoes, positioning shoes, step shoes, shock absorbing shoes, and retractable high-heeled shoes, etc., and quickly sold in the 3000 Internet outlets of AOKANG.

    We are selling not only AOKANG brand shoes, but also the technology, technology, quality and national brand strength of Chinese leather shoes.


    As a AOKANG dedicated to the construction and development of national brands, we have been promoting the progress of national brands through continuous innovation.

    Following the establishment of the AOKANG footwear technology research institute in 2007, the AOKANG digital research and development base was formally established in May this year, and the standardization of research and development is driven by technology and information technology.


    Meanwhile, in June this year, in order to continue to strengthen the strategy of "science and technology AOKANG", the company held a cooperation forum of thousands of people on the theme of low carbon, formulated the manual of green procurement standards for shoes materials, adhered to low carbon thinking and restricted procurement standards, set the limits of toxic and harmful substances in leather, and maintained the "science, education and health" strategy and the feasibility of low-carbon development from the source.


    Nevertheless, I do not think we have done enough. In the future, we should continue to work hard in this regard.

    But I think, as long as every enterprise contributes a little to technological innovation, and the development of our low carbon mode will generate tremendous energy, we will realize the dream of a brand power country.


    Third, realize pformation with low carbon strategy, from "enterprise manufacturing" to "group construction".


    Today, the development of a single enterprise is no longer suited to the needs of modern enterprise competition, but also a great waste of resources and huge damage to the environment.

    What we need to do is to integrate the upstream and downstream industries and make good division and cooperation, so as to improve the reuse rate of industrial refuse.

    Through exploration and research, we should make pollution control a renewable resource industry and become a renewable resource that can be needed for the people and for economic development.

    I think this is the ultimate goal of the low carbon strategy of our leather industry, and it is what we all expect to see.

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