How To Carry Out Home Textile Promotional Activities During The National Day And Mid Autumn Festival?

Sales success is the value that products or services (often attached to the product itself) can deliver to consumers. The higher the value, the greater the probability of success.

The value here has two meanings, one is the actual economic ratio built on the basis of price, the other is the comprehensive value added to the pure economic level, such as emotions and services.

The first one is directly perceived, with product and price as the core, with the direct demand of the product as the guide, which really affects the psychology of consumers. In terminal promotions, the means of pferring products in the form of products are very attractive, while the second one is indirect, with the product's extensional demand and service as the core, and the indirect demand of the product as the guiding means.

From product marketing to concept marketing

The development of home textile industry in recent years makes the traditional product marketing mode gradually change to the category of concept marketing.

According to the author's observation, there are two conceptual marketing "factions" in today's home textile industry.

In recent years, the home textile industry has been competing for four times, and the competition has become increasingly fierce. This is closely related to the broad market prospects of the industry. In the view of competitive strength, the first group represented by Luo Lai has occupied the position of the industry in a short period of time. The introduction of the concept of "big home textile" has also injected theoretical support for the expansion of Roy's rapid expansion. Under the benchmark, the second line team, such as Fu Anna, copied its successful paradigm, and extended the industry concept of the home textile industry of role.

Scramble for competition.

But in the standard set by others, playing games can always be a loser.

The concept of big home textile also tied up the development direction and mode of the whole industry.

It is not conducive to some home textile brands.

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The new strength of the home textile industry, represented by the "Yi Bao" home, puts the industry's entry point on a single product, takes the professional pillow manufacturing as the breakthrough point, and takes healthy sleep as the functional appeal of the product, and leads another wave of change in the home textile industry. If Luo Lai is based on the concept of "big home textile" and uses entity store expansion as a means, then the treasure house takes a completely different way.

With entity stores and virtual marketing as the means of expansion, it will lead the trend in a single field, advocate a new consumption concept and lead a more modern way of life.

With regard to the current industrial situation, the two legions have mutual advantages. The traditional legion, represented by the "big family textile" of Luo Lai, has a strong industrial foundation, entrenched in a high market position and is proud of the group. The new industrial mode represented by the new industry strength of "suitable home" represents a new industry model, which attracts more and more attention to the "new home textile" to cater for the market and demand.

At the same time, the network marketing of the new home textile Corps has developed vigorously and has the momentum of leading the market.

New home textiles: different from the characteristics of large and full spinning, it caters to the needs of modern consumers.

Taking one or several home textile products as the breakthrough point, they focus on brand building and marketing promotion, and outsourcing and cooperation in product processing.

National Day marketing goes further

Whether it is "big home textile" or "new home textile", the traditional sales opportunity or season control has not changed. The two legions are selling on festival or pseudo festival as the main gimmick. How to promote sales and brand promotion in the coming 2010 of national day and Mid Autumn Festival? {page_break}

1, product selection is appropriate.

On the choice of products, the matching of the main promotional products and the gifts should follow two principles: first, the product extension is consistent with the connotation of festivals, and caters for

Grasp the main consumer groups.

Second, the principle of value pfer. Promotion is not a simple price war. What is the added value of your product is particularly important.

2. Timing is appropriate.

It is very important to have a holiday time and when to start sales promotion. The added value of your product and product is suitable for the day before, during the festival, or after the festival. We must grasp the precise and good product settings, and miss the buying opportunity of consumers.

3, promotion terminal preparation

The success of terminals depends largely on the ability of promoters. First, the whole activity needs to be trained to sales personnel in detail. Secondly, through the corresponding incentive measures, the enthusiasm of salesmen can be mobilized.

4. The core propaganda point during the national day.

Compared with the traditional festivals of the Mid Autumn Festival, the publicity points and publicity strategies during the National Day are more worthy of discussion. I believe that first, National Day is the concept of a holiday. Secondly, National Day is a national holiday. In recent years, the enhancement of national cohesion requires a suitable release time.

This year's National Day coincides with the time.