Back Shoes Come Back To &Nbsp; The Old Brand Ushered In The "Second Spring".

September 21st is 83 years old.

To return to the domestic market, it is not only a traditional design with "long history" qualification certificate and "white vamp, red decoration on both sides", it wants to win the favor of Chinese consumers again.

It is reported that the flagship store sells products in addition to the white vamp and the classic patterns of red patterns, as well as the commemorative shoes of the Expo licensed products, the hand-painted shoes of designers and students, and the new casual shoes. There are more than 150 series of four categories and nearly 2000 styles.

And the shoe that sells Nike price abroad, domestic is refurbishing.

Reporters from Shanghai Huili Shoes Co., Ltd. online sales found that a pair of back shoes, cheap 19 yuan, and expensive not more than three hundred yuan.

It also includes basketball shoes, track shoes, jogging shoes and other sports shoes.

The shoe company established in 1927 is the oldest sport brand in China.

Today, the 83 year old Shanghai old shop has returned to its home town, and has set ambitious goals to expand the first tier business circle. Within three years, the "shoe industry" has opened thousands of stores in China.

GUI Cheng Gang, the party secretary and executive director of Shanghai Hui Li shoes industry Co., Ltd., said, "within three years, Huili will open a flagship store in every district of Shanghai, and at the same time attract chain affiliate, and plan to reach 50 to 100 stores in the whole city."

At present, there are more than 200 stores in the whole country.

Reporters learned this morning, Huili shoes in Wangfujing and other prosperous commercial street has a special store.

In 2008, the overseas retro trend was pushed back overseas, and the shoes returned quietly years ago, becoming the favorite of many "Euramerican" in Europe and America.

In Europe, its value has increased at least 25 times to 50 euros, which is comparable to Nike, Adidas and other first-rate brands.

Besides, they are popular in the United States, Malaysia and Hongkong.

In France, Holland and other countries, there are special shelves belonging to Huili brand, which sell at a price of 250 to 430 yuan.

Moreover, the sale of the back force shoes abroad has a Western name Warrior (Warrior).

Huili is the homophonic of Warrior. In 1935, CHINT Shanghai officially registered the English "Warrior" and the Chinese "back force".

Domestic shoe price

The cheapest: ballet shoes 19 yuan the most expensive: volleyball shoes 277 yuan.

The most popular: basketball shoes 58 yuan, football shoes 39 yuan, sports shoes 64 yuan, badminton shoes 70 yuan.