The Report Shows That The Number Of Domestic Online Group Buying Enterprises Has Reached 1215.

19 days in

Provided by group buying website

At the seminar, reporters learned that, at present, the domestic

More than 1000 enterprises have been buying online group buying in China for less than a year.

At the same time, the "integrity threshold" also goes hand in hand with the development of group buying websites.

Yesterday, China's E-commerce Research Center released a survey report on China's online group buying in 2010. It shows that lack of industry norms and low entry threshold result in the good and bad combination of group buying websites, which makes consumers' rights and interests difficult to be guaranteed and become a bottleneck restricting the development of online group buying industry.

Low prices accompanied by "shrinking" service

In just 8 months, Internet group buying has entered a boom period.

However, group buying websites and brand businesses are paying "young" price.

Some dishonest practices also reduce the brand image.

In fact, the price reduction in online group buying is accompanied by the shrinking of services. It is common for consumers to buy a KTV group purchase, but they always do not have a private room. However, they can be booked successfully in the form of "non group buying". There are still many "vacancies" in the restaurant, but consumers who use group buying vouchers are required to be "equal".

Business experts say that at present, group buying websites do not publish detailed information or add additional conditions to increase the cost of consumer use in disguised form to make up for the difference in product prices.

In the view of this person, the practice of group buying by consumers is not only a big discount to their brand image, but also restricts the development of online group buying industry.

Low threshold to "mixed up"

According to the 2010 China online group buying survey report, as of the end of August this year, the number of group buying websites in China has reached 1215.

Since the advent of online group buying websites, the products have been staggering low prices, causing many people to "irrational consumption", resulting in a large number of "group slaves" who are not comfortable with group buying. These factors have great prospects for group buying.

At the same time, the rapid development of the industry has exposed the reality of low start-up capital, low threshold for entry, and uneven quality of products.

Public information shows that at present, the handover network occupies the first place in 20% of the domestic market share, while the US group network closely follows the market share of 19.8%, while the glutinous rice net ranks third in the 10.3% share.

The market share of the three major group buying websites is more than half, which means that less than half of the market share is competing by other 1200 relatively small group buying websites.

Urgent need to introduce industry norms

The 256 group buying websites that have yet to "open" or have failed have accounted for 20% of the group buying market.

Consumer distrust has become a bottleneck in the development of online group buying industry.

In the industry view, group buying websites are mixed, group buying products trap, after-sale can not be guaranteed, consumer rights protection is difficult, lack of industry norms, urgent need of relevant departments to introduce industry norms.

The person also said that in the case of the online group buying industry standard has not yet been promulgated, consumers are required to read the service description, consumption rules, payment page screenshots and consumption time carefully while keeping group buying.

And the earliest group buying group in the US needs to provide detailed identity, address, office address and other information when registering.

In the process of website operation, the government will strictly monitor the website through credit rating, and if it constitutes fraud, it may face heavy fines.