General Situation Of Inner Mongolia'S Clothing Retail Market (1)

At present,

The economy of the Inner Mongolia Autonomous Region as a whole depends on the development of resources.

Resource driven

Multi - party capital strength and commercial strength will compete fiercely on this fertile grassland, and will undoubtedly speed up the reshuffle of the local retail market.

According to incomplete statistics, there are four or five new commercial projects in Zhongshan West Road business district in Hohhot recently. In the new Changle palace area, the commercial area under construction is several million square meters.

When the local people in Inner Mongolia are still talking about the phenomenon of "Ordos fever" and their views are not commendatory, Xilinhaote has discovered more mineral resources than Ordos, and a new round of investment fever has begun to flow there.

Abundant reserves of coal, natural gas and other resources have led to the rapid growth of Inner Mongolia's economy in recent years. As a result, great changes have taken place in urban construction and new consumption demand has sprung up.

LV, a very picky garrison, has been stationed in the bottom of the Shangri-La hotel in Hohhot for the first time this year, as well as Standard Chartered Bank.

Nathan Bayar, vice-chairman and President of Inner Mongolia nationalities group, regrets that the fastest change in Hohhot is in the past six or seven years.

Over the past few years, Hohhot's business has maintained an annual growth of over 30%.

Thanks to this temptation, in recent two years, a large number of Zhejiang businessmen and Guangzhou investors began to invest huge sums of money in Inner Mongolia to invest in treasure.

The sea bright group, headquartered in Zhuji, Zhejiang, is one of them.

Chen Xueren, executive vice president of Inner Mongolia Hohhot Liang Liang Plaza Management Group Co., Ltd. pointed out that in the past few years, "Peacock Flies Southeast", and migrant workers have been moving towards the southeastern coastal provinces.

But now, the southeast coast has begun to be constrained by various factors such as labor, resources and energy, such as electricity and land.

In Zhuji, Zhejiang, the price of one mu of industrial land has reached several million yuan, and the degree of land acquisition is becoming more and more difficult.

The resources of southeast coastal cities are becoming more and more scarce. This is a big problem.

Inner Mongolia's economic development has been very fast in recent years, especially coal and natural gas.

Hai Liang square was born under such circumstances. This plaza is the first project that Hai Liang group has really set foot in commercial retail.

The location of the project is "one-stop family holiday recreation center".

In the huge area of MALL, apart from the main department stores, there are many formats such as residential buildings, office buildings, hotels, restaurants and so on.

The total project is divided into three phases. Currently, the first phase of the project is open, with an area of 600 thousand square meters, of which the main store is 100 thousand square meters, and the total commercial area of the first phase is about 200 thousand square meters.

While these investors continue to pour into Inner Mongolia, some well-known developers and retailers also have their sights on this.

The famous Dalian Wanda Group has won two projects in Hohhot and Baotou. The two places will open at the end of the year.

Wanda entered Huhhot and chose the new Changle palace.

The total investment of the project is more than 6 billion yuan, with a total construction area of 1 million 300 thousand square meters. The project covers many shopping malls, five star hotels, high-end residential buildings, 5A office buildings, Residence Du Commerce and commercial blocks. It is a large-scale urban complex integrating shopping, leisure, entertainment and catering.

It is said that Huarun Wanjia has decided to enter Wanda Plaza.

In the Zhongshan West Road Business District of Hohhot, Carrefour and Beijing Hualian have already signed and decided to enter. In Baotou, WAL-MART has also signed a contract to enter.

A number of national chain department stores are even more optimistic.

8 years ago, the Wangfujing department store laid out the Baotou market early. At present, it has two shops in the Baotou market, 1 and 2.

In 2009, the annual sales volume of shop No. 1 of Wangfujing in Baotou was 840 million yuan, and the sales of shop No. 2, which opened more than two years, also increased to 320 million yuan, and sales in 2010 were expected to increase to 420 million yuan.

Five or six years ago, the Wangfujing department store was Hohhot. This year, it is re layout of Ordos, and the project is expected to open before the end of the year.

The Ordos overall commercial project in Wangfujing is about sixty thousand or seventy thousand square meters, the project lease period is 20 years, the department store's actual business area is about 35 thousand square meters, and the underground garage has a high-end location.

Downstairs will introduce more high-end theme restaurants such as pizza hut, and will cooperate with Hengdian to build the largest cinema in Ordos, with 9 rooms.

Jiao Dezhong, general manager of Erdos Wangfujing, pointed out: "Erdos has more money and stronger purchasing power, but now this place is rich but can not buy high-end brands, so many Ordos rich people go shopping in Baotou or Hohhot.

Therefore, Wangfujing will have high-end positioning in Erdos.

Not high end, it's easy to fail. "

It can be said that the whole of Inner Mongolia is being swept over by a huge investment boom.

Accelerated expansion of local shopping centres

For local retailers, what they badly need to do is to further enhance the regional market share and the competitiveness of enterprises on the basis of consolidating the existing market share.

In the new round of investment boom, facing the market competition of foreign forces, Inner Mongolia's local retail enterprises are also unwilling to lag behind. They have recently launched several new projects or are about to finish.

The largest construction project of the national group is the times square, with a total construction area of 360 thousand square meters, with a commercial area of more than 80 thousand square meters. It will build another department store. The total investment of the project is more than ten billion yuan. The project is closer to the Zhongshan Road commercial circle. It is expected that some businesses will be opened before the end of the year, but the completion of the whole project is expected to take 3-5 years.

Among them, the new more than 80 thousand square meters department store will operate in line with the current National Mall, and the main line is high-end.

At the National Mall, the West building is now being demolished. Next to the appliance city, it is ready to invest another about 80000000 yuan to build a more than 20 thousand square meter shopping mall.

The shopping mall will be connected with the shopping mall and shopping malls of the National Mall, and further expand the business area of the National Mall.

In addition, the household appliances store sold independently by ethnic groups will also expand its area.

While building new projects, the original shops of ethnic groups have also been speeded up.

In the face of Wanda's great layout, ethnic group this year carried out the biggest adjustment since 2003.

In the face of competition, another well-known retail group in Inner Mongolia is not far behind.

Victoria City, which has been built by Victoria, is located at the junction of Xinhua Street and Dongying South Street in Hohhot, with an area of 500 thousand square meters and a commercial area of 210 thousand square meters.

This is the third most important part of Victoria's group in recent years.

What is more noteworthy is that while making strong Huhhot, Victoria also moved the pace of expansion to the whole Inner Mongolia and Northwest China.

At present, the Victoria project in Baotou is preparing for opening.

The project is located in the same trading area with the most popular Baotou Wangfujing department store and Bao Bai building, which are the most popular in Baotou.

The project is divided into two layers of ground and five floors on the ground, with a total area of 78 thousand square meters.

The store takes the "quality, environment and life" as the main demand point, positioning the fashion luxury, the main high-end high-end fashion department line, will attract influential international first-line, second-line brand into the store, version of the reference to the city of Victoria International Plaza.

In addition, the volume brand will be introduced appropriately to ensure market share and competitiveness at the beginning of the business.

According to the strategic planning of Zou Zhaobin, chairman of Victorian group, in the next three years, the Victoria Group will complete its commercial layout in various cities in the Midwest of Inner Mongolia.

Among them, the real estate development area is over 1 million 600 thousand square meters, the retail sales area of the department stores is 800 thousand square meters, the department stores will expand to 10, the annual sales target is 10 billion yuan, and the fixed assets scale will reach 10 billion yuan, thus forming a business system that radiates the northwest and surrounding areas.

In Ordos, the largest retail group in China, faced with the continuous entry of new competitors, Huayen has also launched new projects.

First of all, it is the home of Hua Yan attachment. The project has a construction area of 200 thousand square meters and a total investment of 700 million yuan. It is now the largest shopping pedestrian street in Inner Mongolia.

The project will introduce its home, Beijing Hualian Supermarket and its own Huayan electric appliances.

The group is also working hard to operate a high-end project -- Huayan Shang Street project.

For these local retailers, what they urgently need to do is to further enhance the regional market share and their own competitiveness on the basis of consolidating the existing market share as much as possible.

In this way, they are not going to lose ground.