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Enterprise "Mountain" Font Management Mode

2010/9/21 16:49:00 54

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at present

Furniture industry

Most distributors are in extensive management stage and lack of science.

Administration

The concepts and methods of modern enterprises, the operation of enterprises are not standardized, the quality of personnel is low, the enterprises lack the long-term development plan, and the management in product design, production technology, quality control and so on is not enough.

From the whole industry, most dealers are in a state of service without standards, confusion in price management, no information in market research, no training system, and large mobility.

As a result, while the total sales volume is rising, profits are decreasing.

Distributor

The loss is heavy and frequently changes the brand; the acceleration of marketing talent flow affects the realization of the overall marketing goal; the brand image is hard to establish, and the publicity cost is wasted.

The more painful, the more thinking! The more thinking, the more painful it is!

On the one hand, most dealers began to feel the tremendous pressure brought about by the industry shuffling, and the courage and the way to change.

On the other hand, we are unable to break through, unable to break through, lack of store operation system to improve, unable to control the market, so stagnant, even eliminated by the market!

How can the circulation providers of furniture industry develop healthily, steadily and sustainably? The circulation business is a very important part of the whole ecosystem supply chain of the household industry, which needs to evolve. Through years of research, the author has created a "mountain" font management mode for furniture industry.

This set of "Shan" type

Administration

Pattern is a kind of consciousness, it is a kind of pragmatism, also is a kind of maturity.

Blindly pursuing speed and scale is a kind of misunderstanding. It is the demeanor of big winners to seek steady progress.

The evolution of furniture industry needs to involve management in all aspects and go deep into all levels.

In order to express this point of view clearly, I use the "mountain" analogy to describe it, and call this management concept the "mountain" font management mode. The core content is: pay close attention to marketing planning, control two on-site (sales site, installation site), do logistic support (business management, financial management, personnel management, administrative management, customer service management, etc.), on the basis of one center, two guarantees, here I am not talking about some points, but only using the word "mountain" to use to see what kind of mountain our enterprise needs.

This "mountain" word, in the middle is a center (Marketing Planning), two sides of the two sides are two guarantees (sales site, installation site), the next is the foundation (business management, financial management, personnel management, administrative management, customer service management, etc.).

The marketing operation of the furniture industry is just like this big mountain -- the main peak in the middle represents the marketing mix and marketing strategy of the enterprise, and the side peaks on both sides represent the operation basis of the enterprise (that is, the two fronts: the sales front and the installation front), and the base is the marketing executive power of the enterprise.

They are interdependent and interrelated, and they must be able to maximize their own value in the context of close dependence and close connection.

The implementation of the "mountain" font management mode, to create a mountain for themselves, is the most important business of furniture enterprises, and it is also the right way to make their career evergreen.