AUSSINO Joined Hands With Zhao Wei To Promote The Concept Of "Color Sleep"

Recently, internationally renowned Home textile brand AUSSINO AUSSINO announced that it will continue to increase its investment in the Chinese market and launch the famous film star Zhao Wei as its latest image spokesperson. At the same time, AUSSINO has released a new advertising image with the theme of "my dream is colorful, and you?" It is reported that the new image will soon be launched across the country.

As described in the latest advertising theme, AUSSINO aims to pursue the perfect color matching. Design color Bright, stylish and comfortable home textiles products are targeted. In the home textile industry, AUSSINO pioneered the concept of "color sleep", which means that the perfect color matching can not only make people feel comfortable, but also help to promote sleep and improve the quality of sleep. In order to let the public further understand its "fashionable, smart, colorful" brand connotation, AUSSINO officially signed Zhao Wei and launched a new advertising image.

Zhao Wei, the image spokesman of AUSSINO China, said: "the choice of AUSSINO is because the brand has creative design concepts and the scale of development across the globe, which is in line with the development direction that I like to try multiple roles. Each girl is eager to have a rich and colorful space, and can enter dreamland with different colors of bed products everyday. I hope to work together with AUSSINO to bring more joy and satisfaction to more Chinese people.

With successful international marketing experience and effective Market promotion Strategy, AUSSINO has developed rapidly in the domestic market. At present, the brand has sales outlets in 78 cities in China, and its more than 400 counters and franchised stores are located in major commercial areas and shopping centers of major cities. AUSSINO CEO Lin Junchen said that the Chinese market is huge, AUSSINO group is very optimistic about the development prospects here. In keeping with the sustained growth of overseas markets, AUSSINO group will shift the focus of its development to the Chinese market this year, opening flagship stores in Beijing and Shanghai, and vigorously supporting franchisees.

In addition, for the development of China's home textile industry, Lin Jun Chen suggests: "with the global economic integration, overseas home textile brands will continue to take China as the main marketing market, so if you want to get more shares in the future market competition, the brand will have to make its own characteristics and innovative design style." It is precisely because of this, AUSSINO constantly innovation, based on years of tracking consumer habits of global consumer habits, summed up the rule first proposed the "color sleep" life philosophy. In addition, AUSSINO has the world's top designer team, whether in New York, London, Melbourne, Shanghai or Singapore, we can see the busy figure of designers, which is the secret that AUSSINO products always walk in the forefront of international fashion.

AUSSINO's flagship store in China continues to follow the brand's image of fashion simplicity and integrates more open shop design concepts. AUSSINO's flagship store in Sanlitun, Beijing, also showcases all the more than 10 brands of the group, which is bound to meet different needs of different consumers.