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Eleven Data: Accounting For Clothing Cost

2010/9/24 12:22:00 56

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After the weather turned cool, autumn clothes were on sale.

Autumn dress

Clearly showing a trend of price increase.

What is the reason? 33.72% of respondents believe that the rise of raw materials is an important factor. The respondents believe that the cost of employees is increased by 33.72%, while 18.73% of respondents believe that the cost of a series of activities taken by enterprises to improve their brand image has been shifted to the price of clothing. 13.83% of respondents believe that unpredictable weather has led to higher clothing prices.

Will rising costs inevitably lead to higher clothing prices on the market? 100% of respondents believe that as long as the cost is rising, the price will go up.

cost

It will be reflected in the price of clothing, and consumers will inevitably have to bear the pressure of rising costs.

But the cost of the increase must be digested by consumers, or is it more appropriate for the middle channel to share together? 24.19% of the respondents believe that the cost of the increase should be digested by the producers, and 26.70% of the respondents believe that they should be borne by the agents. 49.11% of the respondents believe that they should bear the rising cost by the terminal retailers.

Consumer

It should be borne.

For shopping channels, 50.44% of respondents went to stores to buy clothes, 36.96% of respondents went to department stores to buy clothes, and 12.60% of respondents tended to buy clothes in the wholesale clothing market.

At the same time, many respondents believe that the price of the same brand in the same store is higher than that in department stores.

For the three types of clothing stores, such as boutiques, clothing wholesale markets and department stores, why do the respondents have different preferences? Price suitability, quality assurance and style popularity are the reasons why respondents are willing to buy clothes in the exclusive stores. The reason why respondents love the wholesale market is that they are cheap, fashionable and of good quality.

What are the main reasons for the respondents' choice of purchasing channels? Traffic, purchasing people's consumption level and price are all considerations.

Of the 27247 respondents, men accounted for 46.34% and women accounted for 53.66%.

In the face of rising costumes, enterprises should first analyze calmly, start from the whole industry chain, and consider the details, then analyze the advantages and disadvantages of their own enterprises, find out the relevant industry dynamics, and finally grasp the overall situation.