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    Can You Earn More Than Ten Thousand Yuan A Night?

    2010/9/25 10:47:00 65

    Net Ten Thousand Yuan Wealth

    Who can earn ten thousand yuan a night?

    But I have realized, many times, not too far away from success, but you have never prepared for success!


    I remember it was the end of 2001.

    Xiamen

    Because at that time

    Be laid-off

    My job is not easy to find. I set up stalls with my friends to sell toys. I remember it was almost Christmas, and the weather was very cold, so business was bad.


    On one occasion, I went to the toy wholesale store, and the boss strongly recommended to us.

    Santa Claus

    It's 60 centimeters tall, electric and music lights. The price is 25 yuan (a very cheap price).

    I guess it is because the boss has too much stock, so the sales are not ideal, because he is afraid that he will lose a lot after Christmas, so he will sell it at a low price.

    I asked him to borrow one to give me a trial sale. After all, there was a lot of profit margin. The sales mode of the stalls was obviously not suitable for the products at this price. After coming back, several of us talked about it, and finally decided to take it to the entertainment night market, and I was the head of this project, so this sales task will be borne by me.


    Because at that time, the best night club in Xiamen was "the castle of fortune" disco bar, the high-end style and popularity, so I first chose it. I remember it was the afternoon before Christmas Eve. When I arrived in the hall, I saw many people were arranging the atmosphere of Christmas. I found the responsible person, the director of planning department. He was under thirty years old. It was cool. When I mentioned the intention to promote Santa Claus to him, he regretted his refusal. The reason was that we were too late to sell, he was satisfied with our products and prices, but they had no budget for this.

    Then I asked if I could sell Santa Claus by that place. He asked me to consult with the on-site manager.

    I bored into their disco and visited the atmosphere at the scene, like Grandma Liu entering the Grand View Garden. Everything was fresh. I saw many bars and candles on the table. If it were a Santa Claus on each table, that would be the effect they wanted. If I thought of this, I had a train of thought: the planning department needed Santa Claus, but there was no money. Could we lend them to them to meet their immediate needs (the short term effect of Christmas), in return for our sales rights on that occasion? The final result is: the venue fee of 1500 yuan a night, which is impossible, so that the last hope is completely shattered.

    He immediately said he wanted to, but after all, we sold only one night, but he could perfect the festival layout and achieve the best holiday atmosphere. He took me to the scene manager to explain the situation, the site manager reluctantly agreed, but asked us: only in the hall restricted area sales, can not sell to the disco and KTV compartment.

    I have counted them all one by one: their bar needs 28 Santa Claus, that is to say: we must first lay in such a large quantity of product cost, then our sales volume, and how much sales can be sold or unknown, so I put back to consider the specific details.


    After returning, I went straight to the wholesaler to explain my sales plan and estimate the sales volume because of the urgency of the time. But he was quite satisfied with it. But I also told my difficulties: I didn't have much money and needed free shop support. After our repeated discussions and consultations, he finally agreed to our request: we did not pay for the on-site sales. He was responsible for sending the goods to the sales site and sending people to supervise the flow of products. The price remained unchanged.

    In this way, I took a marketing plan without my own business to explain it to my brothers.

    {page_break}


    On the afternoon of Christmas Eve, we arrived at the scene at 6, and the wholesalers brought 100 Santa Claus to us. We put 10 samples in the hall, and wrote on the tag of each Santa Claus with the lovely cartoon character, "take 68 yuan as you take me."

    I waited until eight in the evening, and the number of guests came up. My brothers and I stretched out their necks and looked forward to the fate of the God of wealth. However, it was not until 9:30 that we sold 2. Many of the guests went away after seeing a few times, but they did not buy it. Everyone's passion gradually subsided, coupled with the strong shock in the disco and the beautiful women who came from each other, making them as hungry as wolves.

    Only my heart is anxious and longing for miracles.

    At this time, there were several fashion ladies, who seemed to be waiting for the boss to pay their bills. When they came to my booth, they looked at them and chatted, but they did not buy them. They heard what they were talking about in my hometown. So I took the initiative to show them to the townsfolk. They were also eager to kiss and ask questions. When they knew my selling price, they were all amazed and asked, "how are you Santa Claus so cheap? Who has the face to buy this to give away people? You see, there are even 88 tickets for tickets here, and here are all the big money, so your products are so cheap and cheap, how can they get it?"


    It's no wonder that our products haven't been sold for half a day. Can't we come here? That's not the gentleman who came to pick up the girls. I suddenly opened the door and immediately added a "1" to each price tag, that is, 168 yuan each.

    這時,幾個兄弟也都回來了,看到我的舉動,個個都說我是“神經病”,此時我不說話,依然堅持我的做法,大概過了快一個小時時間,我們狂賣了二十多個,而且很多的是在KTV包廂的客戶買的,他們一買就是2-5個的,全給里面的坐臺小姐,而且很多是臺灣老板,既然目標已經鎖定了,而且此時又已經到了11點了,在很多現場工作人員都在忙碌而無暇顧及我們的時候,我就吩咐兄弟們,一人帶一個圣誕老人到樓上KTV包廂,挨家挨戶的給我去推銷,因為已經有如此暴利的空間,他們簡直是近似瘋狂的去推銷,這也驗證了一個名人所說的:當利潤超過百分之五百時,就會讓人瘋狂!沒隔多久,都會有兄弟陸續的跑下來拿貨交錢,當時的情景就是:每個人都是在樓梯上蹦下來,樓下沖上去的,比猴子還靈活!記得最瘋狂的時候,是到了凌晨一點多,沒有貨賣了,大家都跑到

    Bar to sell the samples of the display, ha ha, remember a lot of jokes, when explaining to the bar girl to take back their products, because the disco music is too noisy, miss can not hear, but the brothers are afraid that customers do not wait after the urgent, do not rush, took it to run, was pressed down by several security forces, then I explained to let go, the brother said nothing, holding three Santa Claus to go upstairs to rush, that scene is not worse than Dong Cunrui when blasting bunker.


    In this way, we earned more than ten thousand yuan that night, and several brothers drank happily till dawn. Strangely, we became Bacchus that night.


    As a matter of fact, I just want to tell you that, without the final outcome, there is a possibility of turning over everything. In the current global economic situation, we must not be self distracting and frustrated.

    Since you have to do something, you must do your best to do what is in front of you, and do whatever you want to do.

    Another thing to learn is to be good at observing and satisfying other people's needs, so as to achieve their goals.

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