Entrepreneurs Need 5 Big Ideas.

Train of thought: small profits but quick turnover

In the "meager profit era", only cheap and good products can attract consumers' attention.

Under such demand, small profits and quick turnover, and taking the parity route, become the preferred way of business.

From the current situation, the entrepreneurial areas that are suitable for selling parity are fast food, retail, e-commerce and leisure.

The recommended directions are: parity supermarkets, such as 100 yuan stores, small profit shops, etc., mainly to manage small daily necessities, try to purchase goods directly from manufacturers, attract customers at the most affordable prices, and make profits by improving sales volume.

Reminder: small profits but quick turnover can not ignore the quality of commodities for the sake of low cost, but also cannot be shoddy or fraudulent. Otherwise, it will affect the market reputation.

Train of thought two: highlight individuality

The concept of individuation can be divided into two categories, one is commodity personalization, the other is to seize the characteristics of young people seeking change and novelty, and provide unique personalized products, such as clothing customization, jewelry design, and so on.

The recommended directions are: DIY shop, such as pottery bar, silver bar, cross stitch house, paper art shop, wool knitting and so on.

Unlike other small shops, these small workshops advocate the new consumption concept of "DoItYourself (DIY)". The selling point is not the product itself, but the process of making products.

Personalized merchandise stores, such as poster shops, magic shops, animation bookstores, provide unique creative products to meet a part of the pursuit of personal style and taste of the needs of consumers.

Of course, personalized goods need to be distinctive, but they should not be overly innovative.

Reminder: Taking personalized route requires entrepreneurs to have unique thinking and taste. In the process of selecting materials, purchasing and selling, we should pay attention to keeping the originality of originality.

In addition, entrepreneurs should communicate more with consumers in order to better adapt to personalized needs.

Idea three: choose health

From the sale of green food to the rise of fitness clubs and health preservation restaurants, all these messages are conveys: with the continuous improvement of people's health consciousness, there are tremendous business opportunities in the health field.

The recommended directions are: green food stores are guided by the consumption concept of "not only to eat, eat well, but also to eat healthy". Green food is very popular, such as wild mushrooms, soilless vegetables and so on.

Fitness clubs nowadays, more and more people realize that health is gold, and exercise as an effective way to get healthy, "spending money to sweat" has become a fashion, fitness clubs have considerable income.

Dietotherapy restaurants are promoting the "medicine supplement not enough food supplement" today, the diet therapy restaurant receives the attention.

But the diet restaurant is different from ordinary restaurants, not only to provide a variety of regular medicated meals, but also for those who want to pass the diet conditioning the body of customers to design diet plan, and follow the therapeutic effect, provide intimate service to attract repeat customers.

Reminder: if health is the selling point of entrepreneurship, entrepreneurs should first have the concept of healthy life, understand the latest developments in the health consumption market, and master certain professional knowledge, such as open food therapy restaurants, a brief understanding of Chinese medicine and nutrition, and staff must be properly trained to provide professional services.

Idea four: love women

According to the survey, 70% of the social purchasing power comes from women.

This provides a broad market space for entrepreneurs. As long as we understand the consumption psychology of women in the era, we can find the gold mine of pioneering women by taking the pulse of quasi female consumption.

The direction of recommendation is: more and more women in beauty salons pay attention to the "face problem", and the beauty industry entry threshold is low, without much investment. Now it has become one of the most active areas of entrepreneurial activities in China.

Home furnishings shop exquisite home furnishings are also very attractive to female consumers.

To open a small shop like this, it is necessary for the entrepreneur to have a certain cultural taste, to organize himself to the source of excellent products, and to provide consumers with suggestions for beautifying the living room.

According to statistics of cosmetics shop, the sales of cosmetics in China reached 75 billion yuan in 2003, and its development speed was higher than that of GDP.

Therefore, the market space for cosmetics is larger. If we choose to join, the quality of the supply is guaranteed, and the risk of starting a business is relatively higher. It reminds us that most of the female consumers demand higher demand for goods and services. Therefore, if we set foot in the above fields, entrepreneurs need to pay more attention, shop decorations should be exquisite, service should be warm and enthusiastic, and commodities should be changed frequently to catch the pockets of female consumers.

Train of thought five: Investment Education

The report on the quality of life of Chinese residents released by the Chinese Academy of Social Sciences in 2004 shows that the consumption of children's education for the first time exceeds the pension and housing consumption, and has become the ultimate goal of household savings.

It is estimated that the consumption of domestic residents is about 250 billion yuan per annum.

The education and training market is showing strong demand momentum, especially in language training, vocational training, early childhood education and other fields.

The recommended direction is: early childhood education, which is a big cake in the education market.

At present, the number of infants aged 0~3 years in domestic cities has reached 10 million 900 thousand.

According to the latest urban child consumption survey, each child family has an average investment of more than 3000 yuan per year for children.

That is to say, every year in the hands of those crying babies, they are holding 30 billion "real gold and silver".

Although small language training in foreign language training has been hot for many years, it is still in a period of rapid development.

In the context of the 2008 Beijing Olympic Games and the Shanghai World Expo in 2010, foreign language training still has a huge market demand, especially the small language training. Because of the rising, the market prospect is broader.