Retail Industry: Consumption Rate Leading Era Is Coming

Noun explanation:

The consumption rate, also known as the final consumption rate, refers to the ratio of the final consumption of a country or region within a certain period (usually 1 years) to the GDP of the year.

It reflects the proportion of products produced by a country for final consumption, and it is an important index to measure the proportion of consumption in the national economy.

It is generally calculated at current prices.

Its formula is: consumption rate = consumption fund /GDP * 100%.

Among them, consumer funds include household consumption and government consumption.

China's consumer confidence index is on the rise.

In 2006 and 2007, the China Shopping Center Industrial Center released the history of Chinese development, which once designated the first year of shopping in China as 1990.

In 2003, the first annual meeting of China's shopping center was established. It was also the first climax of development. Then, by 2007, China's shopping center entered a stage of rapid development. China's shopping center has been developing at such a rapid pace. Why is it so fast? What is the foundation of development? Can it form enough support to promote the future development of China's shopping center? These are the issues of unanimous concern among the industry. Director Guo Zengli thinks that China's shopping center will be able to enter the era of consumption dominated.

How is China's GDP calculated? It is calculated through investment, consumption and exports.

Consumption also includes residents' consumption and personal consumption, but the comparison between China's consumption rate in 2009 and the consumption concentration of major countries in the world shows that China's personal consumption accounts for a significant proportion of GDP.

In 2009, China's consumption level was only 35.3%, even lower than that of India's 55%.

The sustained and long-term growth of China's economy must be driven by consumption, because the space for consumption in China is still increasing. When the current economy must be pformed from investment to consumption, China's shopping center will develop again.

For retail industry, we should turn to GDP and focus on consumption rate.

Second, we need to focus on the consumer confidence index, which declined sharply in 2008 and rebounded rapidly after reaching the bottom.

China's consumer confidence index has its own particularity. Its recovery structure is much faster than that of other countries, and the economic fluctuation of Chinese shopping centers is relatively small.

This time, China shopping center has been affected by the financial crisis for only 3-6 months, but it is still continuing in foreign countries and Europe and America so far. So the particularity of the consumer confidence index in China also helps the recovery and development of the shopping center at this moment.

The moderate increase in the consumer price index (CPI) will increase the operating income of retail enterprises in the short term, and China's consumer confidence index is at a recovery stage in 2010.

The consumer price index (CPI) showed a moderate growth trend in the second half of 2009.

In the short term, as the cost of the retail industry is pferred to consumers and other costs are relatively low, the moderate rise of CPI will increase the operating income of retail enterprises in a short period of time.

But in the long run, the continuous rise of CPI may lead to the increase of cost and cost until the gross profit margin of retail enterprises is affected.

From the perspective of consumption stimulating potential and consumption pulling possibility, the 7 categories of clothing and accessories, catering services, household appliances, electronic products, household products, personal care and leisure entertainment that the shopping center is concerned with is the strongest consumption pulling potential and the most likely to stimulate consumption.

This is why we say that China's shopping centers will enter the era of consumption dominated.

The growth of shopping centers is most obvious.

The proportion of commercial streets and department stores decreased significantly.

The opening rate of shopping centers in China was the lowest in 2009, and the proportion was the highest in 2007, reaching 21.7%.

In 2009, the opening of shopping centers decreased significantly, indicating that shopping centers were affected by economic fluctuations and lagged behind.

From 2002 to 2007, China's commercial building area was growing, but in 2008 and 2009, it was slow.

In 2009, the trend of enlargement of China's Super Regional Shopping proportion appeared.

The growth of shopping centers is the most obvious. The proportion of commercial streets and department stores has decreased significantly. Although the overall proportion has declined, it still achieves a high proportion of 34%.

The industry has been concerned about the development of China's shopping mall in the two or three tier cities. What is the internal reason?

According to the number of shopping centers and the consumption rate, China's cities are divided into cities of great concern, cities of positive concern and cities of general concern.

Why do more and more brands enter the two or three tier cities? Because the consumption rate of these two or three line cities is at a very high level, which means that many cities are driven by the industries outside the retail industry, but more two or three line cities in China have very strong consumption power.

It can be said that retail brands, developers and investors will enter the development trend of the two or three tier cities, which is bound to be a major trend.

In September 9th, the eighth annual conference of China Shopping Center International Forum and the 2010 Asia Pacific summit of the International Shopping Center Association was held at Crowne Plaza Hotel Sun Palace Beijing.

Since 2003, Mall China has successfully held seven sessions of the first annual conference of the International Forum on shopping centers in Beijing.

As the most influential brand conference in China's commercial real estate and shopping center industry, the annual annual meeting of China purchasing Federation seeks to develop a realistic proposition closest to the enterprises and industries, and invite overseas and domestic industry leaders and mainstream enterprises in the country to exchange many important strategic issues in depth.

Through eight years' efforts, the China Purchasing Association annual meeting has become the most valuable cooperation platform in the commercial real estate and retail industry in China and even the Asia Pacific region, and has become the vane of the latest development trend of the industry.

At this annual meeting, nearly 50 leaders of shopping mall industry chain participated in speeches and dialogues.

Guo Zengli, executive director of China Association for purchasing annual meeting, director of China shopping center industry information center and vice chairman of Asian Shopping Center Association, said: "with the continuous growth of China's shopping center industry, the international forum of China shopping center has completed seven wonderful events. More and more mainstream organizations and Industry leaders at home and abroad have published views and opinions on industry development and enterprise decision-making at the annual meeting, which not only highlights the unique charm and status of China Federation of Purchasing Union in China and even Asia Pacific Shopping Center industry, but also shows the vitality and vitality of China's commercial real estate."

With the theme of "strategy and model, consumption and commerce" on September 10th and 11, the eighth annual meeting of China purchase union (CBF) has carried out a comprehensive analysis of the development model of China's commercial real estate, and deeply interprets the trend of consumption and the ideas of business innovation.