Similarities And Differences Between Online Shops And Stalls
A few days ago, as a novice, no experience, entered a batch of poor quality goods, and the price of incoming goods is very high, in Taobao is not competitive at all, and dare not sell to Amoy friends, because quality is our way of survival, so finally chose to set with his wife.
Stall
Sale.
Because the sales of the stalls are intuitive, buyers can use their eyes to see and touch them, so that they can weigh whether the prices are acceptable or not. They have placed two stalls altogether, and the sales volume is different, but they feel similar to the sales of Taobao.
To remind ourselves and buyers sellers.
Flow rate
The first time the stall was in a corner.
It is a turning point in the night market straight road, because only those who turn inside may see our baby, so we can see that our baby is very few. Occasionally, a few people ask, but only sell one.
The second time we moved the position directly to the direct access to the night market, that is to say, the people who stroll around the night market will go this way, so the traffic will increase greatly. The people who pass by will see my products, and the number of people asked will increase obviously.
This brings more buyers.
Sales of goods are fast.
If someone buys other buyers, the sales volume will increase.
This reminds me of Taobao, how important traffic is, ten people see and one hundred people to see the effect is certainly different, ten people may have a person to buy.
One hundred people may only have two people to buy, but buyers will obviously drive the desire to buy other products, so that sales can be increased, but the premise is that if there is no traffic, that is, people who do not see it, even if there are occasional sales, because no one will see, it will not bring sales volume, so when doing Taobao shop, traffic is the most important thing.
Product quality and price
Because I just want to get rid of this batch of goods, so the price is sold at a parity price. Before I said, the price of the incoming goods is very expensive, so I didn't expect to make money. I just wanted to make the money back, so that I had the price advantage, although the wholesale price was very expensive, but even if it was very cheap in retail, the price would also attract some customers' eyeballs, which reflected the obvious price advantage.
It is obvious that parity will sell quickly.
The same is true on Taobao, which is absolutely a magic weapon for sellers.
But on Taobao, you can only do good quality products, because you can only understand your products by pictures, and you can't feel it with your hands.
So quality is the key for Taobao to do well.
But Taobao is targeted at buyers all over the country. If you can achieve low price, good quality and large traffic volume, you will increase the volume of sales, only increase revenue, but not reduce.
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Season
In the same way, I took some summer products, that is, some shorts in my shop.
But I didn't sell it for the two time, although I personally thought it was more valuable than the goods I sold, but no one bought it, or even nobody asked, which reminded me of the concept of season.
Most of the products I sold on Taobao were products in the two seasons of summer and spring and autumn, because I thought at that time that a large part of my products would be sold to Amoy friends in the south.
So I will prepare for the season ahead of time, that is to say, when we wear a sweater here, I am already selling shorts and T-shirts.
This is probably one of the reasons why my shorts have been selling well recently.
Publicity
When selling goods, the north is commonly known as "yell", which will obviously attract the attention of travellers. Under the precondition of price and quality, publicity has become another major role.
This will greatly attract buyers' inquiries and stay, to view your products. In Taobao, publicity is also an important principle. Without publicity, there will be no traffic, so buyers will not stop.
So we must publicize, like writing a post here, is also a way of publicity.
Attitude
As the saying goes, attitude decides everything. When people sell things, people may see it for a long time. Big black hands touch your merchandise for half a day but they don't buy it. At this time, you must straighten your attitude. Maybe someone else turns around and thinks your stuff is good enough to come back and buy it.
Therefore, no matter what kind of buyers they meet, they must straighten their attitude and do not treat buyers with disdain. Customers are God. This has long been reported to China.
This is even more true on Taobao. If you are a buyer, people will give you an unreasonable attitude. Will you buy something from his home?
Quite important, to a certain extent, the quality of the product has been very important. People are living at a fast pace, and everyone is saving time as much as possible. Therefore, good location is the guarantee of the flow, and the reputation of the shop should be the most important. Because the shop needs a lot of return, the business will be very good. A small business with a low degree of integrity is bound to be a small problem. This is also the biggest problem facing Xinke inn. Another, the decoration of the shop is also very important. If a buyer sees your shop, he will leave a deep impression. I believe he will come back next time. Yes, for the physical shop (booth), the location is
Shop
Relatively difficult to manage some, but after the opening of the situation, the space is quite broad, after all, it faces.
Range
Wider!
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