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The Twenty-First Dalian International Fashion Festival: Highlights Of Local Strength

2010/9/29 10:24:00 174

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Highlights Of Dalian International Fashion Festival

September 4~7, the twenty-first session Dalian International Fashion Festival And the 2010 China (Dalian) International Garment and Textile Fair was held. Dalian once again became the ocean of clothing. In this great event of city mobilization, Dalian mainland The clothing industry also shows its strength.

The 2010 China (Dalian) International Garment and Textile Fair, which is held at the gate, has become the best stage for Dalian local brand to display its image and expand its market. It has also become the preferred platform for the concentrated display power of various characteristic clusters. And inside and outside the exhibition hall, the "Dalian Cup" youth clothing designer design competition and the Northeast Three Province buyer contest, Liaoning clothing design master selection and other activities also appeared in the same period, showing Dalian's local fashion new forces and new faces from a number of angles.

Enterprises and clusters are the foundation of industry.

Dalian Yi Bai group successfully invested in the famous underwear brand sang Fu Lan, and launched a new underwear brand happbra 90 last year. The Dalian Bastia Garments Co., Ltd., which runs the brand, is exhibiting in the form of lifestyle shops. According to reports, the price of happbra? 90 is slightly lower than that of San Fu Lan, and has successfully opened up markets in Beijing, Zhengzhou, Hangzhou and Ningbo. Next to the happbra 90 booth is the exhibition booth of the adjustable underwear brand, Marco Cole, which has been co operated by Yi Bai group and Japan. Marco court has opened China's first store in Dalian new world department store. On the evening of September 7th, the brand name lingerie show was held at the Dalian fashion publishing center. Yi Bai's multi lingerie group army is now in its embryonic form.

As a leading enterprise in Dalian garment industry, Dayang Group continues to participate in large-scale special exhibition. In addition to the senior men's brand "creation" and the group custom-made senior business dress brand "Kamen", Dayang group is pushing the online direct selling brand Yousoku (coolg tribe) this year. It uses a new online direct selling mode, advocates a "balanced, quality and healthy" lifestyle, and provides a new dressing experience for young career elite, which has shown a good momentum of development.

Li Guilian, chairman of Dayang group, said that after experiencing the baptism of the global financial crisis, in 2010, Dayang group launched the "333" strategic transformation project in an all-round way, and striving to realize the strategic transformation from OEM to brand, export to domestic sales, from mass production to single volume and single cut in 3~5 years, and to realize the strategic transformation from production processing to brand development as soon as possible, and strive for greater development.

This is also the direction of many garment brand enterprises in Dalian. There are more than 1000 garment enterprises in Dalian, of which more than 330 enterprises are above Designated Size, and nearly 10 employees are employed. In 2009, the sales volume of Enterprises above Designated Size reached 21 billion 700 million yuan, with an export volume of 1 billion 800 million US dollars.

Excellent enterprises are often born from supporting and perfect industrial clusters. Dayang group is located in Pu Wan New District of Dalian. In the same district, the news conference of "national suit industry cluster" was held. According to the introduction, the clothing industry of Pu Wan New District has been growing for many years, forming a clothing and textile industrial cluster dominated by Dayang group and Parke Lan De, dsen and other enterprises. It mainly produces suit suits, down garments, fashionable clothes, children's clothing, etc. At present, there are more than 600 enterprises, including 165 Enterprises above designated size. In 2009, the industrial output value reached 18 billion 700 million yuan, accounting for more than half of the total output value of the garment industry in Dalian.

In September 5th, Xingcheng, Liaoning was awarded the title of "China swimsuit city" by the China Textile Industry Association and the China clothing association. This is the first city in China to win this honor. The grand awarding ceremony and the dynamic swimsuit display became a major event of the Expo. Bright spot 。

Government and association build service platform

During the current Expo, Dalian fashion creative Publishing Center welcomes the first performance. In the evening of September 4th, for the first time, the "Dalian Cup" youth costume designer competition of the creative publishing center T set up for the first time, showing the understanding and interpretation of modern clothing in 10 Dalian clothing colleges. Subsequently, local brand exhibitions, Asian ethnic costumes exhibition and other activities came on the scene. The publishing center became the highlight of promoting Dalian's clothing brand and enterprises.

Dalian garment industry association and Dalian garment designers association organized and hosted several activities during the past Dalian international dress festivals. Among them, the "Dalian Cup" youth costume designer competition aims to promote scientific and technological innovation in the garment industry, explore and cultivate innovative talents, and promote the industrialization of production, learning and research and garment design with the competition as the carrier. Dalian University Academy of Fine Arts and Dalian Polytechnic University Clothing Institute and other institutions have 584 series of 2336 sets of entries, through the screening, Dalian 8 local clothing enterprises and the final 38 players docking, together to complete the final selected 40 series 160 entries of real production.

Tian Ping, President of Dalian garment industry association, said that in order to support and promote the development of industries, especially small and medium-sized enterprises, the Dalian municipal government invested in building the Z28 fashion Silicon Valley, the Dalian apparel industry public service platform. The platform covers an area of 4446 square meters, with a building area of nearly 9600 square meters. It has R & D centers, testing centers, training centers, fashion creative publishing centers and designer studios, and SME brand stores. The first fashion creative publishing center will meet the needs of brand publishing and order meeting. The association also collaborated with 5 famous designers to set up a service window for them.

Tian Ping concluded that the agencies in the platform actively serve the industry enterprises. In the past two years, the testing center has been serving more than 100 enterprises every year, with an annual average of 3000 products. The training center has held 17 training sessions and lectures, with 1990 training personnel. The brand promotion center has organized 214 enterprises to participate in 12 exhibitions at home and abroad; the information center and the industrial development center provide information services for enterprises and designers with the Dalian garment network as the carrier; the R & D center provides more than 10000 kinds of CAD models and samples for small and medium-sized enterprises. In 2009, the platform was recognized by the China clothing association as the first "public service platform demonstration unit of China's apparel industry".

Colleges and universities set up creative industry base

The combination of production, teaching and research has been one of the important ways to promote the development of the industry. The major clothing institutions in Dalian have also become important exporter of industrial talents. Yu Jiayou, President of Dalian Polytechnic University, believes that discipline construction and scientific research in universities should serve the local economy. Dalian Industrial University set up a creative industry incubation base. The aim is to break through the bottleneck of the current practice teaching base and build an effective platform for social practice, so as to enhance the competitiveness of Liaoning's garment industry in the domestic and foreign markets, and introduce more famous clothing brands.

With the concept of "educational innovation, distinctive features, resource sharing and win-win", the garment Institute of Dalian Polytechnic University has been innovating around the practical teaching system and mode of fashion design and engineering specialty. Professor Pan Li, Dean of the clothing Institute of Dalian Polytechnic University, believes that at this stage, the garment industry needs a truly high tech service demonstration platform to provide technical support for the industry, while the garment industry and the information industry need an effective docking platform in the process of the industry's Cross.

Therefore, Dalian Industrial University and Dalian Shahekou Creative Industry Park cooperate to establish the creative industry incubation base of Dalian Industrial University. According to the needs of industry talents, we set up a comprehensive studio cluster, such as fashion design studio, jewelry design studio, fashion show studio, brand exhibition studio, brand promotion studio, fashion marketing studio, fashion photography studio and so on.

From the beginning of sophomore students, students were selected to volunteer and teacher assessment methods to select some students to enter the studio, and teachers set up studio learning objectives together with students according to their characteristics. The incubator studio cluster can exchange information and share resources, expand students' horizons and improve students' comprehensive practical ability.

At the same time, the base also set up a virtual enterprise environment, carrying out virtual operation in many subjects, such as clothing brand planning, commodity planning, garment design and sample production, clothing brand channel construction, clothing information management, brand visual merchandising, store design and market promotion. In actual combat training, at present, the successful introduction of the Guangdong designer brand "Yi Ao" has established a brand store in Dalian peace square, and has carried out deep cooperation with Shanghai Baisheng, and has established a complete set of clothing information management system to improve the efficiency of design and operation management.

The practice teaching mode of Dalian Polytechnic University has effectively stimulated students' learning enthusiasm, and more than 2000 students have benefited from it. The practice and innovation ability of students has been greatly improved. Over the past four years, more than 400 awards have been obtained from the provincial level and above, and the comprehensive ability of graduates has been highly evaluated by employers.

Professor Pan Li said that the Dalian Industrial University's creative industry base construction aims to achieve 3 goals: the information technology demonstration base of garment enterprises, the training base for innovative talents of Liaoning garment industry, and the incubation base for creative products in Liaoning. With the guarantee of talents, Dalian's garment industry can have enough stamina.