Enterprise Marketing Management Needs To Be Cautious.
September 29th, referring to the most controversial recent TV play, I'm afraid it's not.
The Dream of Red Mansion
No matter from the figure, the shape, the dialogue, and so on, it has provoked a criticism.
No one is unique, but one of the four masterpieces of the remake of the Three Kingdoms has also criticized the dialogue.
Compared with the previous version, although the new drama has the upper hand in cost, effect or scale, there are new and old voices in the comparison.
From the marketing point of view, the new version of the Red Mansion has attracted the attention of many people. Although it is controversial and has many critics, many people still watch it in front of the TV or computer. The brand has been greatly exposed.
Marketing
The influence is quite modest.
But on the other hand, this marketing effect is not necessarily good, and negative comments can easily be offset.
brand
Image makes viewers lose confidence in their subsequent actions.
For enterprises, with the emergence of a series of negative news in recent years, the impact of the news has already affected the enterprises in the same industry, resulting in a crisis in the whole industry.
But some marketing methods of overdraft credit are common.
The reason is that in the fierce market competition, if we want to gain greater market share and stimulate consumers to buy their own products, enterprises do not have enough innovative marketing means. At the same time, we should take self thinking as the core in marketing activities and ignore the true feelings of consumers. Especially in the early stage of marketing planning, most of the marketing staff's ideas are based on their own speculation, rather than planning according to market survey.
Whether it's event marketing or traditional marketing, in order to attract attention, some unreasonable content and attention should be used as a focus to attract customers. Though the brand will be known by more people, more of them will be negative impression rather than long-term help to enterprises.
Most enterprises understand the key factors of marketing success and failure.
market
Understanding, but at the same time meeting the tastes of consumers, enterprises naturally enhance the taste of consumers, just like when consumers are accustomed to having eaten most of the delicious food, if there is no update or better things, they can not stimulate consumers' taste.
At present, although the growth rate of various industries in technology is amazing, consumers are equally demanding. Therefore, some enterprises adopt the way of false marketing, or exaggerate products or steal concepts in the marketing process.
Because of the lack of a better regulatory system, all these enterprises are lucky.
No matter in order to win the attention to take radical marketing methods, or to carry out false propaganda, they are overdrawing their own brand credit behavior.
If the image of the same product in advertising and publicity is too different from the actual use, the impression of enterprises in the eyes of consumers will go down sharply, and the negative public opinion created by them will have a long-term and heavy impact on enterprises.
Therefore, be cautious when doing marketing.
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