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Lei Speed ON Series 2011 Q1Q2 New Product Conference Held Successfully

2010/9/30 11:34:00 105

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In September 27th, with "discovery"

Thunder speed

"New outdoor" theme of Lei speed ON series 2011 Q1Q2 new products

Release conference

Grand Dragon Hotel in Jinjiang.

Mr. Guo Hui, President of China (Ltd.) and Mr. Ding Guo, general director of Lei speed outdoor, led a company's senior executives to participate in the event with dealers from all over the country to discuss the development plan of Lei speed outdoor brand in the coming year.

Guo Hui

Mr. Ting Guo Si, President of (China) Co., addressed the press conference.

Grasp the essence of outdoor market and seek new development

In the face of the complex market pattern, ray speed has always been moving forward steadily, in the surging market environment, accurately grasp the core competitiveness of Lei speed brand, and seek the way of differentiated development of brand.

As the theme of this conference is "finding out the new outdoor market," we should constantly grasp the market trend, explore new opportunities, seek breakthroughs, and seek an outdoor development path that belongs to ray speed itself.

However, the more important thing is to grasp the nature and trend of the outdoor market than to seize the opportunity. Guo Guo Hui, President of China FAW (China) Limited, said at the press conference that "when the market competition and consumer demand begin to change, the market will also change rapidly. The essence and development trend of the market is particularly important.

Under this background, Lei speed puts forward the market strategy of functionalization, leisure and youth, and takes this as the starting point, and completes the brand differentiation positioning and the innovation construction of the product system.

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Lei speed ON series 2011 Q1Q2 new product conference site

As Ding Zong said, with the development of China's outdoor market becoming more fashionable, leisure and specialization, Lei speed outdoor firmly grasps the development trend, always follows the overall strategy of ray Young's life, insists on "young outdoor" as the core, and creates a thunder and speed young outdoor series with functional and leisure style, and develops and produces high-quality outdoor functional products such as mountaineering, hiking, camping and so on, so as to find out the brand differentiation superiority of Lei speed outdoor itself.

In this new product conference, ray speed outdoor creative outdoor natural environment, urban social environment and individual living environment as the basis for the product series, the product is classified as outdoor challenges, City wonderful, life fun three series, so as to effectively integrate the outdoor outdoor leisure needs of consumers, enrich and improve the original product system.

Throughout the product design process, we always focus on the creation of "leisure fashion" style, and integrate science and technology functions to create fashionable outdoor leisure shoes and clothing with unique competitive advantages.

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All-around

brand

Extension

Accurate brand positioning and unique competitive product design and R & D lay a solid foundation for the development of ray speed outdoor market, and strong brand promotion is also essential for brand development.

Lei speed outdoor effectively combined with its own brand positioning, and the Chinese Mountaineering Association has become a strategic partnership, and signed the Chinese national mountaineering team captain Milo as the image spokesman.

The move has injected a brand of booster to the brand promotion of Lei speed outdoor: the comprehensive advantage resources provided by the national mountaineering team have effectively promoted the differential competition of Lei speed brand, and the image of young health is also a fresh business card of Lei speed outdoor brand equipment.

In addition, in the process of promotion and promotion of Lei speed outdoor brand, the company will integrate the current popular environmental concepts into the environment, enhance the perception of the brand with the help of environmental public welfare and public influence, so as to broaden the CSR dimension of the brand, further enhance and enrich the brand image and cultural connotation of Lei speed outdoor.

In the slogan of "the discovery of Ray's new outdoor", I believe that the 2011 Lei Lei young outdoor can open up a territory of its own, and combine the functional outdoor outdoor equipment with leisure style to the whole country and the whole world, and create a wonderful life that belongs to ray speed outdoor.