Domestic Shoe Machine Industry Encountered "Supply Difficulties"

Shoe machine industry warmed up enterprises aiming at international market

At present, China's shoe making machinery enterprises are mainly distributed in Wenzhou, Guangdong, Fujian, Jiangsu and other places.

Among them, the number of enterprises in Zhejiang, Guangdong, Fujian and Jiangsu accounted for 90%, and sales accounted for more than 90%.

Guangdong, Fujian and Zhejiang's three shoe machine production bases have been exported to Europe, Southeast Asia and so on.

Since 2010, many large shoe factory and shoe factory in Jinjiang have further expanded the production line, and the demand for all kinds of shoe machines is increasing.

In addition, the sports shoes industry in Hebei, Henan, Jiangxi, Hunan and other places are gradually rising. The sports shoes manufacturers in these areas prefer the "Jinjiang made" shoe machine with higher cost performance, which also brings a large number of orders to Jinjiang shoe machine.

After all, the development space of the local market is limited. Many shoe makers in Jinjiang begin to expand the pace of market space step by step, and India, Vietnam and other markets have become their first target.

Shoe machine industry encountered "difficult supply"

Wenzhou shoe machine backed by "China Shoes Capital" is developed along with the development of Wenzhou shoe leather industry. It has experienced three development stages: manual operation in 80s, imitation in 90s and independent innovation in the new century.

Although compared with foreign countries and the Taiwan region of China, Wenzhou shoemaking started late, but in 1990s, with the slogan of "the two pioneering" put forward by Wenzhou municipal government, private capital invested in shoemaking industry, and many new shoe factories were built and expanded. The shoe machine market was rapidly warming, which promoted the vigorous development of Wenzhou shoe machine industry.

With the explosive growth of shoemaking industry, the number of shoemaking enterprises in Wenzhou is also increasing, and the scale of production is gradually expanding, and the marketing is maturing.

Later, some enterprises took the lead in introducing the Italy design and process concept, so that the technical content and grade of Wenzhou shoe machine products could be improved rapidly.

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Due to the stimulation of a large number of small shoe factories in Wenzhou in the last century and the expansion of production lines by some old factories in the last century, the shoe machine enterprises with a low threshold have sprung up like mushrooms after spring and autumn.

Due to the lack of detailed market research and unrestrained increase in output, many enterprises ideally overestimated the market share of products and the bright prospects for development of enterprises, which eventually resulted in a serious market overcapacity and overcapacity.

The weak market at that time determined that enterprises could only reduce capacity and gradually digest inventory.

Too much inventory has nothing to do with the risk of breaking up the capital chain of the enterprise, but the inventory has been digested for almost two years.

After the storm, even if the market has normal production demand, enterprises can not supply in large quantities in the normal production cycle, which directly leads to the difficulty of supply.

Insufficient capacity to become enterprises' "heart disease"

From the end of 2009 to the present, with the gradual recovery of the economy after the financial turmoil, the demand for shoe machine equipment industry has seen blowout growth. This is unexpected for many people. This is quite the opposite of the expected slow growth in the industry. Both the spare parts and the whole machine are all in tight supply.

In the face of a large number of orders, many enterprises get a lot of attention from their orders, to the shortage of capacity, which leads to the difficulty of supplying goods, and then to face orders that they are facing.

This is embarrassing and helpless.

This summer, Dongguan Emma CNC technology CEO Wang Guoquan frequently appeared in Guangzhou, Shenzhen, Dongguan and other places in the talent market, personally recruiting enterprises.

In the face of cold and cheerless recruitment, many jobs, especially those in technology and management, are not satisfactory either online recruitment or on-site recruitment.

In the past few months, enterprises are still short of work, and the backlog of orders is long overdue, because the shortage of production personnel and the material supply problem of upstream supply have been unable to meet the needs of customers.

In the shoe machine circles of Dongguan, the situation of Emma NC technology is not the only one. Many old shoe machine enterprises have been in short supply this year.

The sales manager of the thick shoe machine often says to the customer who hurried on the phone: "I can't arrange the goods in the latest half year, I'm really sorry!"

We see not only the joy of economic recovery, but also the lingering sadness of supply difficulties.

There is a certain cycle in the production of shoes machine equipment. It is inevitable that supply will encounter difficulties before the cycle is completed.

Shoe-making enterprises should change their development thinking and strengthen their innovation ability based on industrial reality.

At present, the global economy is very depressed, and many industries are being integrated. Enterprises should see their own shortcomings, increase their capability of independent research and development, and at the same time stand at the height of industrial development, get rid of the concept of over reliance on local shoe industry, closely follow the international pace, develop more competitive products, and better participate in international competition.