Made In China Is Also Featured By Young Ladies And Young Ladies.

"Made in China" (made in China) is a word that many clothing brands are too late to hide. Hangzhou Jiangnan cloth dress Co., Ltd. (hereinafter referred to as "Jiangnan Buyi") put this group of words in its own promotional videos and posters, which shows that it is a women's clothing brand with distinct Chinese characteristics. This sword's style of taking advantage of the side not only overturns overseas consumers, but also makes the South China cloth dress occupy a place in the heavily Westernized Chinese women's clothing market.

Jiangnan cloth has opened 22 stores in more than 10 overseas countries. Zhang Bin, assistant general manager of Jiangnan Buyi, clarified the slogan "Made in China" only for overseas consumers, emphasizing that all products and designs come from China with distinct Chinese characteristics.

Some overseas consumers eat Chinese characteristics.

Around 2005, a Russian found a cloth in the south of the Yangtze River. He insisted on inviting Jiangnan cloth to open a special store in Moscow. After going to the south of the Yangtze River passively and enjoying the sweetness, he took the initiative to enter the market of Japan and became the Chinese native place.

Compared with the freshness of the overseas market for Jiangnan cloth, the domestic market recognised that the population of Jiangnan cloth clothing is much larger, which is seen from the change of the sales of cloth in the south of the Yangtze River.

In 2006~2007, in the media coverage, the sales of Jiangnan Buyi were between 600 million ~7 billion yuan. For the latest sales, although the Jiangnan cloth did not mention a word, a senior member of the clothing industry in Hangzhou estimated that the annual retail sales of Jiangnan Buyi now stood at around 1 billion 500 million yuan.

Zhang Bin said it was like ZARA and H&M.

Founded in 1994, Jiangnan Buyi is based on the market. The artistic sense of design and environmental protection are two major factors that lead to consumer recognition.

Yuan Chen began buying Jiangnan cloth clothes from the University, and lasted for 7~8 years, once only buying Jiangnan cloth. She said that for those girls who had a preference for culture, the design was not particularly exaggerated, but the feeling of Jiangnan cloth, which had a clear sense of art, was so small and small that the feeling was almost impossible to give up. It really caught the educated women who had been educated in certain cities, especially higher education.

On materials, most of the products used in Jiangnan cloth are natural materials such as cotton, linen, silk and wool. These materials have good air permeability and closer color to nature. They also provide a different choice for consumers who are tired of chemical fiber materials in cities.

Zhao Weiguo, a fashion designer and researcher, said that the environmental protection route of Jiangnan cloth dress has been continued until now, and has been precipitated as one of its styles, becoming one of the main representatives of Hangzhou women's clothing.

Hang design bottleneck

As a witness to the development of Hangzhou style women's wear, Zhao Weiguo once said that in the early 90s of last century, the mainstream of Chinese women's clothing market was the "Han style" women's clothing, such as "Tai He" and "Ya Qi". After that, Hangzhou's women's clothing only displayed competitive advantage and competitive scale after the "Han school".

The founder of Hangzhou women's clothing has received many professional higher education and training, and has quite a lot of professional knowledge. Because of the school's pioneering work, the relatively independent mode of operation has made these people's entrepreneurial process more like practicing their own ideal process, so they dare to think and dare to do, are interested in fashion, and are interested in putting their own experience into product design. The products produced have certain design content and close to market demand.

But over 10 years later, Zhao Weiguo said there were more and more problems in Hangzhou women's clothing.

Yuan Chen has not bought the products of Jiangnan cloth for more than 1 years. One reason is that the price of Jiangnan cloth is expensive. She said she used to buy a suit of clothes in the south of the Yangtze River, 500~600 yuan can be made, and now it has to get 1000 yuan. On the other hand, the design of Jiangnan cloth is becoming more and more partial, and it is becoming more and more unfamiliar. Some clothes are hung in the window and do not know where to put them in.

Yuan Chen once bought a jacket with two sleeves on her back as a decoration. She didn't cross it after she bought it. She said, "when you go to work, you wear a dress with two sleeves on your back. It doesn't fit."

In addition, the once enthusiastic Fan said that Jiangnan cloth clothing showed the characteristics of self duplication in design, and this year's clothes look almost the same as last year's.

Yuan Chen said that Jiangnan cloth Yi was once the top choice of female literary youth. In the past years, how to synchronize with the changes of consumers, the Southern Yangtze River cloth needs to do more.