Wenzhou Shoes Enterprises Have Six Advantages Before Going Forward

In the post crisis era, the rapid development of Wenzhou footwear industry, which lost the first mover advantage in the capital market, encountered resistance. Only 2000 of the 6000 shoe companies were left. Some experts began to throw out the so-called "recession" of Wenzhou footwear industry, and for a time, Miyun started four.

A few days ago, the author Tan Ru has studied the footwear industry in Wenzhou for three years. Although the shoe industry in Wenzhou has encountered many bottlenecks in its development, its advance is unquestionable.

Wenzhou shoe enterprises have six advantages before going forward.

Advantage 1: a long history, traditional industries

When it comes to China's shoe industry, we must say that Wenzhou has a history of over 800 years of shoemaking. When it comes to Wenzhou, we must mention Mr. Yu Ashou, founder of Chinese shoes and founder of Gilda.

In the historical period of China's planned economy pforming into a market economy, Yu Ashou, who was the first to take the lead, rented 40 square meters of private houses in Simon, Wenzhou, and began to recruit apprentices. He first took up a family workshop shoe factory, and then produced twenty or thirty pairs of Nissan leather shoes.

He is famous for his skill, honesty and reputation in the streets.

Because of the low cost, simple process and quick results, the shoe production mode of the family workshop soon became popular in Wenzhou.

Yu Ashou soon realized that this mode of production was mainly the processing of orders, and products without brands were hard to develop into large-scale ones.

So Yu began to take the road of scale production.

In 1982, he founded Wenzhou.

Advantage two: government support, enterprise focus

The southeast coastal area is the distributing center of China's footwear industry. In the post crisis era, the appreciation of the land, the rise in the price of raw materials and the increase in the cost of manpower have led to the cold reception of the footwear industry in this "developed" area.

The Guangdong provincial Party committee and provincial government took the lead in making a series of decisions and plans to promote the pformation and upgrading of the economic "cage changing birds". The shoe enterprises in Dongguan and other places began to scale up and move northward and westward.

In the industrial structure of Wenzhou, the shoe industry is not only a pillar industry, but also the most important industry. Although the Wenzhou government has put forward the requirements of pformation and upgrading to the footwear industry, it has always been left behind.

Every shoe enterprise of every size has the help of the municipal Party committee and municipal leaders.

In jedda shoes company, the municipal Party committee and deputy mayor of Wenzhou municipal government have repeatedly worked at jedda office to solve puzzles and difficulties in the development of enterprises, escort enterprises, and have sent full-time party building instructors to guide the work of Party building in enterprises.

In September 20th, Professor Hai Wen, vice president of Peking University, said at the summit of "China's economic trend and Wenzhou's future": "even traditional enterprises such as shoemaking do not necessarily have to participate in pformation and upgrading."

Obviously, the pformation of shoe industry in Wenzhou is not the only way out.

Jelda concentrated on making shoes for 30 years, and worked hard to create exquisite shoes. Therefore, he has the energy to continuously improve his internal strength, and constantly improve the technological content and quality of leather shoes through technological innovation, laying a solid foundation for enterprises to stride across.

Advantage three: consistent goals and talents

"Wu Zi's governing army" said: "peace with it, and the danger, it can not be separated from the masses, can not be exhausted, voted to go all over the world, known as the father and son of the soldiers."

There is an old saying in China called "tiger brothers".

The shoe industry in Wenzhou is mostly a family business. Although management has different opinions, the goal of entrepreneurship is absolutely consistent.

The interests of the family tied the management together, and they worked hard and worked wholeheartedly to build the aircraft carrier of the future.

Gilda is also a shoemaking enterprise with his father's shoes. His owner is close to each other and his business goal is exactly the same.

In the management level, Gilda has a first-class talent team: he is responsible for marketing the marketing experts who have more than 10 years of experience in shoe marketing; the manager of foreign trade and development has worked in the same position as a well-known international company; the production manager comes from the famous shoe factory in China; he pplanted the lean production mode of the original factory to Gilda; the administrative work was personally checked by the party secretary, and he was the main builder of Gilda's "dynamic and harmonious enterprise".

At present, the number of specialists such as "famous teachers", "senior teachers", "financial experts" and so on account for more than 3% of staff.

Advantage four: independent brand, real leather shoes King

In April 29, 2009, in the celebration of the 15 year celebration of China's dermis logo, the China Leather Association launched the "2009 year dermatodal logo brand", which has a total of eight Chinese leather shoes leading brands, while Wenzhou brand Jill, AOKANG and Kangnai accounted for three seats. "2009 Chinese real leather shoes King" has ten brands, of which Wenzhou has half the brand.

"China Leather leading shoe king" is a brand with nearly 30 years history. It has always insisted on forging the brand with quality and guiding the market by brand.

In strict accordance with the ISO9001:2000 international quality management system standard, from the product development and design, raw and auxiliary materials supply, production inspection to after-sales service, a strict and orderly quality assurance system has been established.

Reliable quality and excellent after-sales service effectively enhance the popularity of the brand and the satisfaction of consumers.

Gilda has won the honor of "the first batch of products exempt from inspection in China", "famous trademarks in China", "famous brand products of China's key cultivation and development" and "China's famous brand".

There is no doubt that Gilda brand is a huge intangible asset that Gilda brings premium and value-added, and its brand power will permeate Gilda's future leap.

Advantage five: Super pmutation, bold innovation {page_break}

It is the soul of the development of Wenzhou shoe enterprises and the essence of the development of Wenzhou footwear industry that we dare to take the lead in the world and dare to take the lead in the world.

Wenzhou shoe enterprises have a strong sense of ability and pmutation ability. They can grasp the trend and run smoothly.

With the development of science and technology, the competition between man and disease is becoming more and more intense.

Foot odor and sweating have been perplexing human life. In order to relieve the perplexity and sweat perplexity of people wearing shoes, Gilda began to research at the beginning of the century. On the one hand, they used a variety of nano functional materials in soles to decompose foot sweat glands. On the other hand, they had air conditioning devices in their shoes. When people were walking and walking, with the help of human body pressure, the air bags in the shoes automatically expanded and contracted, adjusting the temperature and humidity of the shoes cavity, destroying the growth environment of bacteria, and eliminating the turbid gas in shoes by removing the air pump, air passage, absorbing fresh air from the outside, and the one-way exhaust valve on the heel side, so as to achieve a clean, dry and breathable fragrance effect.

The listing has aroused the shock of the industry and the favor of consumers. Not only has it won 28 national patents, but it has also been honored by CCTV news network.

A few days ago, in the awarding ceremony of "the third session of the town's leather and footwear industry scientific progress award", which is called "shoes industry Oscar", the nano functional air conditioning shoes won the highest award of the next session.

The Jill people are committed to innovation, making additions to the functionalization of air-conditioning shoes and "new health".

In 2008, we added "comfort, wearable, fashion" elements. In 2010, we developed the "upgraded A+" nano function air conditioning shoes, which not only helps people walk, but also promotes human health.

Advantage six: good faith, scientific development

In August August 1987, a fire in Hangzhou's Wulin gate burned tens of thousands of pairs of inferior shoes produced in Wenzhou, which burned the strong self-esteem of Wenzhou people.

Wenzhou shoe enterprises are aware of the importance of good faith management.

The jelda people began to set up their core values: "founder, honest, fair and honest". Relying on sincerity, they built a broad distribution network connecting the terminal and implemented the strategy of "simultaneous development of domestic and foreign trade". Not only in China, there were 28 provincial branch offices (offices), more than 1700 specialized stores were developed, and a number of self operated branches were established in Europe and the United States, which had the initiative in foreign trade management, continuously promoted the brand image, and successfully expanded the vast foreign market.

Gilda people not only won the consumers through honesty, but also established a good communication environment with all sectors of society, so that Gilda was strongly supported by the society in terms of business expansion, human resource adjustment, employee children's near school enrollment, fire safety and enterprise security.

With the integration of society and enterprises, a new industrial park with an area of nearly 100 mu has been built.

Recently, according to the "recession" theory of Wenzhou footwear industry, Yu Jinhua, executive director of China Leather Association and vice president of Wenzhou shoe leather association, asserted: "the footsteps of China shoes market will not stop. The advantages of Wenzhou shoe enterprises will be more prominent."