Jinhua 2011 Spring New Product Order Will Be "Shining" Debut.

In September 29, 2010, China was famous.

It is reported that the order will revolve around the theme of "shining", continuing the company's "you most brilliant" brand development strategy, and promoting the company's "persistence and upward growth" charm.

Jinhua shoe industry is a professional shoe brand operation enterprise with the spirit of "advancing with the times, constantly innovating and striving for unity".

Since 2009, the company has joined hands with Zhu Dan, the popular anchor of China blue Zhejiang TV, successfully launched the star endorsement strategy, which has greatly enhanced the popularity and brand influence of Jinhua shoes industry.

At this order meeting, Ding Qingquan, general manager of Jinhua, gave full recognition to this.

At the meeting, Ding Zong said: "in the first half of the year, the company put forward your" most brilliant "brand development strategy, launched Zhu Dan's endorsement, fully utilized all kinds of media and other terminal resources, successfully implemented a full range of brand promotion, and promoted the overall upgrading of the terminal image.

And in the next brand promotion, Jinhua will insist on the strategy of star endorsement before going on. With the help of Zhejiang TV's host, Zhu Dan's virgin show, "falling in love with the anchors", the brand will be re publicized, and the brand promotion from "falling in love with the female anchor, falling in love with Jinhua" to "your favorite female anchor, your brightest" will be achieved in stages, and strive to push the promotion of Jinhua brand to a new height.

At the same time, in the terminal channel construction, Jinhua will strengthen the management, establish stable cooperation with distributors, seek common development, and achieve value-added channels.

At the meeting, Ding also mentioned that the website which represents the Jinhua brand image has been successfully revised. In order to achieve effective communication between distributors and consumers, Ding always called on everyone to join the ranks of interaction to jointly plan the future development of Jinhua.

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So called

Of course, the quality of products is also a key index to measure the brand value of an enterprise.

At the meeting, Ding also explained how to increase the quality to ensure the quality of Jinhua products. Ding said, "in 2011, our company will strengthen product development, improve production processes, strictly enforce every pass, and ensure the quality of products".

Therefore, we have reason to believe that through the promotion of star endorsement strategy, to enhance product development and ensure quality, Jinhua's future development path is definitely Sunshine Avenue.