LV Fuzhou Stores Open &Nbsp; Second Stores In Fujian.

LV in the banyan Luxury Show

Yesterday, the French palace class luxury brand LV Fuzhou franchised store, located in the 1 floor of the ocean department store, was officially opened.

Reporter in

LV Fuzhou exclusive store space is divided into men's area, ladies' area, wrist watch area and luggage and luggage area. The total area of the store is 570 square meters, and the sales area is 330 square meters. In addition to men's and women's garments, all kinds of LV products such as LV bags, leather shoes, watches and accessories are all on the market.

One of the antique travel shoes boxes made in 1926, especially from Paris to Fuzhou, is especially eye catching.

It is reported that the display of the antique shoe case is aimed at presenting the characteristics of LV integrating traditional and modern elements and the characteristics of the past, which fully explain the core spirit and exquisite craft of the brand.

According to the introduction, the LV store in Fuzhou is designed by the design team in Paris. The goods in the store can almost be the same as that in Paris, France, and all the new products are listed in the same time as the international market.

The opening of LV store in Fuzhou has not only demonstrated the confidence of LV in the continuous development of Southeast China market, but also will become a new commercial landmark of Fujian provincial capital. At the same time, it will provide Fuzhou citizens with an international shopping environment by displaying the spatial design of the classic elements of the brand, combining the exquisite works of traditional exquisite craft and innovative design concept, and meticulous service.

The reporter saw that the price of many goods in the shop is indeed consistent with the LV luxury brand identity, such as the average price of the handbag is between 10 thousand yuan and 30 thousand yuan, the high price is forty thousand or fifty thousand yuan, the price of the shoes is between five thousand or six thousand yuan and seven thousand or eight thousand yuan, and the price of the wallet is generally over 1000 yuan.

According to the introduction, influenced by tariffs and other issues, the price of LV products in the Fuzhou market is slightly higher than that in Paris and Hongkong. Taking Hongkong as an example, the price difference between the same products is between 10% and 12%.

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Optimistic about Fuzhou's high-end consumer market

Ande, President of China Louis Weedon, who came to Fuzhou to participate in the opening of the new store, pointed out that he was very optimistic about the Fuzhou market in an interview with reporters.

On the one hand, LV Xiamen store has been doing well since its opening in 2004, and it can be said to be very successful, which makes him equally confident of the success of Fuzhou store.

On the other hand, every entry into a city is considered by LV, such as the local economic level, the affordability of consumers, and the traffic situation of the store.

"I think Fuzhou already has the entry conditions, so LV came to Fuzhou, I am optimistic about Fuzhou market, I believe that Fuzhou people will not be able to resist the charm of LV."

The world's top names compete for the banyan.

In fact, many of the world's top luxury brands are optimistic about the high-end consumer market in Fuzhou.

According to introducing, before LV enters the banyan, many world-class luxury goods such as GUCCI, Rolex, Cartire, Armani, BURBERRY and so on have entered Fuzhou successively, and have won a lot of achievements.

Like Dongfang department store, the annual sales of nearly 30 international first-line brands account for 30% of the annual sales volume of Dongfang department stores. The sales volume of GUCCI stores has been 45 million yuan since its opening.

According to incomplete data, Fuzhou people's consumption rate of international famous brands has increased by about 30%, and the high-end consumer market in Fuzhou has nearly 10 billion yuan a year.

According to the survey, the local luxury consumers in Fuzhou are mainly real estate bosses, high-income business people and engineering contractors who frequently fly around the country. In addition, there are middle class with high white-collar or gold collar. Their monthly salary is at least over 10000 yuan, and the eight counties and cities in Changle, Fuqing and so on have super consumption ability for international names.

Industry analysts pointed out that, as the world's top luxury brands, LV has always been a symbol, sometimes LV can even judge the economic development and luxury of a city. At the same time, in the luxury market, LV is also playing the role of weathervane and bridgehead. Wherever it goes, it will drive a number of luxury brands to settle down. Therefore, the entry of Fuzhou into the banyan will not only promote the upgrading of the retail industry in Fuzhou, but also attract more international brands to enter Fuzhou. Of course, the competition in the luxury goods market will also intensify.

About LV

The legend of LV began in 1854. The French royal luggage manager Louis Vuitton opened the first shop specializing in the manufacture of suitcase bags near The Paris Opera House, and used its name Louis Vuitton as a commodity brand.

The classic moment of LV has witnessed the important milestone of the development of human tourism culture: in 1896, the LV Monogram canvas was first published, and today it is still a well-known brand symbol. In 1901, the Steamer travel bag was launched, marking the arrival of the era of travel soft bag. In 1924, the Keepall travel bag came out, and its design is still fresh.

LV has a long history with China. As early as 1907, a team of explorers carrying LV suitcases started from Paris and crossed Gobi to Beijing.

In 1931, the Yellow cruising expedition 14 vehicles equipped with LV suitcases traveled across the Mediterranean Sea along Marco Polo's journey to reach the coast of China.

In 1992, LV opened the first store in mainland China at Xpu Ha Palace Hotel in Beijing.

At present, LV has opened 36 stores in 27 cities in China, and there are two stores in Fujian, Fuzhou and Xiamen respectively.