The Benefits Brought By Network Push Hands And Network Marketing To Enterprises

October 8th, from the end of 09 to this year.

network

Internet celebrities can not be separated from the network promoter. They let ordinary people in the real world go through the Internet at a very fast speed.

It is only part of the work of the Internet pushing people to fry the ordinary people on the Internet.

The most important thing is the promotion of enterprises and products.

Now the "network promoter" has even become a franchise for some people.

Under the packaging planning of these people, the Internet has gradually become a dream paradise for the grass roots to realize "sparrows becoming Phoenix". The red men also have a clearer realistic interest goal: to enter the entertainment circle and become famous stars.

"Network Pushing Hands" is a new term.

The Internet pushers need a reporter's perspective, the vision of scouts, the perseverance of archaeologists, the creations of artists, the focus of scholars, the passion of artists, and the ability of social activists.

In terms of career positioning, the network promoter is not a new profession, because he has all the characteristics of planners and marketers, but the platform has been pferred to the network. But he is indeed an innovative profession because there has not been a network promoter who specializes in network planning and network marketing.

The emergence of hand is the inevitable result of the development of the network. With the popularity of the Internet and the explosion of online business, the huge network needs urgent content to fill up. The netizens also need the emergence of the Internet red man to condense the eyeballs. Therefore, some active users or passive users will voluntarily provide the content to the website, and consciously post comments on the Internet. After the effect appears, they will gradually promote. The slow Web promoter and the Internet red will become the brand of the website. There are two kinds of pushing hands, one is pushing itself, such as the early Lotus sister, and the other is pushing others, such as the old wave of pushing the Red Fairy sister. Network push

Either way, there is a common feature: This is a very personal act, with great randomness, no complete planning and no clear commercial purpose. This grass-roots nature is an important reason why network pushmen can resist the planning and packaging of powerful business groups.

Because whether a person can become popular on the Internet depends largely on the initial response of netizens. Apparently, it seems that netizens have completed their own star movement.

But internet stars always have to fall to the ground to be valuable, and the sharing of interests must be realized under the net. Therefore, the network promoter is being professionalized, and the mutual benefit between the network and traditional media is developing into a network initiative to the traditional media.

Once the commercial purpose is involved, the grass-roots nature of the Internet promoter will no longer exist.

This is really a paradox.

The characteristics of the network pushing hand are: familiarity with network operation rules, public acceptance psychology and eight party available resources.

Lao Lang thinks that the effect of network pushing hands is: low cost, fast speed, wide influence and strong interaction.

From form to content, from audience to value will be radically changed.

The lesson is to be more sophisticated, more anti traditional, more high-speed and more popular.

Why do we need network push hands?

Because of the need of marketing, enterprises promote the promotion of enterprises and enterprises into the network pushing hands, because the demand of enterprises for network marketing is very large.

In addition to professional writers, the network promoter who has the experience of packaging and promotion can promote the products, services and popularity of enterprises as soon as possible.

Enterprise personnel may be familiar with the enterprise, but they are not necessarily familiar with the network characteristics and hot spots, nor can they have specialized personnel to store their talents, borrow others' advantages to achieve complementary advantages, or promote outsourcing is a two best thing. Enterprises can concentrate on R & D and products.

For some "ant enterprises", because of their own weakness, it is difficult to compete with the strong enterprises. For example, the promotion of the traditional mode is like the twenty-five thousand mile long march. If we want to develop rapidly, we will only rely on "speed", which is urgently needed by the network promoter.

For a new industry or new product, because of its low popularity, people who know and know are too few to be quickly accepted by the market. Network promotion is faster and more effective than the traditional promotion mode. Outsourcing the work to network promoter who has practical experience in network promotion is a matter of half the effort.

At the same time, for some "individual" nature of Internet business, it is not easy to stand out from the Internet business.

This also requires network push hands.

For those grassroots who want to become "Internet red men", the role of network pushing hands is even greater.

In this age of Internet, overnight fame may not be a surprise, but behind a night's fame, there must be a huge contribution made by a group of network pushing hands.

What advantages do Internet pushmen have?

The network pushing hand has the ability to directly sell to people, and can use the virus marketing method purely and skillfully. After the virus button is launched, the public participation and enthusiasm become the key to decide the communication effect.

The participation of print media proves the importance of using other people's resources.

They can generally hold on to creativity, or make use of the advantages of certain network resources (for example, one of the organizers is a forum or blog editor) to make special packaging, focus interviews, in-depth reports, etc.

After that, a news event was created to allow the media to intervene in reports (such as pin changing villa, hugging group, etc.), and the network reprinted the reports and commentaries of the surface media to push the waves to make waves.

After that, I would like to cooperate with some companies to allow me to attend some activities or endorsements.

Compared with traditional public relations companies, their advantages are: creative points are different from traditional planning companies, they are good at making network sensational events, and have successfully launched a precedent of red men or events.

For a network promoter, whether a person, an enterprise or an event can be successed must have several basic elements:

The first is to have a good sense of network.

The so-called network sense, should be more for these pushing hands, the network is broad, the world is big, can they capture the magnifying characteristics from the countless people and things that pass by.

Second, when a person or thing is identified, he will have to enter the stage of planning packaging. This is a time when creativity is king. With good creativity and execution, it is possible to further realize the entertainment value commercial value of this person or event.

Third, first successful network marketing must have several indexes: first, the network booing index.

The standard of Internet jockey is simple, that is, the number of original posts and forwarding posts, the number of forum replies and so on.

Followed by the traditional media attention index.

There is a close internal connection between the two.

Event marketing is the best way for Internet pushmen, and it is their job and advantage to have events to be fried and no events to be created.

In fact, those who have the most pushing conditions are some columnists and forum moderators.

They have been working on BBS for a long time. They are familiar with the network promotion channels such as forums and blogs. They have certain influence and discourse power. They are good at finding hot spots. They can guide websites to do home page recommendation through hype network events, and bring together many reviews to make comments.

Then the website arranges the interview, the traditional media starts to intervene, asks the television director to shoot the video frequency, the contact writes the handwriting comment, communicates with the website, sends the post, the placard, sends the placard and so on, the enterprise entrusts the matter maximizes the expansion, the concrete, the blazing heat.

For businesses or enterprises, they can promote and disseminate product information on the Internet through network pushing hands, so that potential customers can become the real customers of the enterprises while enjoying the network.

In this sense, the network promoter has strong public relations ability.

{page_break}

Network pushing hands need Professionalization

At present, there are not many pushing hands in the real sense. The professionalism of the network pushes is still waiting for some time. As the backstage promoter of the Internet red man, he has temporarily revealed his head and has made some achievements and commercialized success.

Like the "wave brother" who pushed the Red Fairy sister, he has always printed a line of words on his business card, "the chief network promoter of the world".

Yang Xiaohui, the sister of the red rogue, the sister of Furong and the girl in February, and Shanghai Wei Ya, who are the top 10 businessmen of the red net and the show of beauty, also belong to the promoter.

If the former drivers are making profits by pushing the net red men, they will develop more in the future because of their network pushing hands.

They will see that promotion enterprises are more important than promotion websites, because websites are much less invested than enterprises. Besides, websites are basically a hammer deal, they are all doing short-term solutions, and most of them are long-term.

A long-term customer can earn more than 50 thousand yuan a month.

There are many network pushing hands, some are visible, some are invisible, but the most successful and famous network drivers are: Chen Mo and Lang Lang.

Lang brother's net name is "wandering around the world where he is home". He is a 40 year old Yang surnamed Chengdu who lives abroad.

For many years, the Internet BBS is floating in Beijing. It is composed of screenwriters, directing, photographing, editing and producing.

Through the Internet, he has hyped up an ordinary girl to become an Internet Idol "fairy MM" at a very low cost. He has gained a great reputation and is pretending to be the chief promoter of the Internet.

In 2007, what he did most was to promote the business.

For example, Lenovo has launched a new mobile phone for young people called "Pink Fashion".

Lang Lang planned a "Lenovo pink fashion mobile phone arena competition" campaign, which was jointly done by Hunan satellite TV.

The activities are divided into four parts: picture help, video help, music help, and CRBT help. People who are very real people (representing picture help) and DODOLOOK (representing video help) are challenged by the Internet.

Lenovo values China's more than 100000000 Internet users. Most of the more than 100000000 Internet users are young and happen to be their market.

Chen Mo's red hot figures include February girls, rogue swans, sister Furong, and little girls.

Chen Mo is a thirty year old Beijing youth who studied architecture and later became a photographer.

Community duty: Tianya photography invited moderator, Tianya I really invite webmaster.

At present, however, he prefers the title of "network planner and network promoter", because he has enjoyed great pleasure from it.

He said: "the sense of accomplishment is unspeakable.

You think, originally an ordinary person, but because of your planning, your help, a sensational effect, is that you create a star, no matter what type of star, the joy is huge.

Chen Mo, the famous network promoter, has registered his company "Chen Mo network marketing consultant Co., Ltd.". The position is to make web site promotion and enterprise network advertising and staff planning, focusing on the development of customer orientation as the real estate industry's business customers. At the same time, no matter whether publicity or internet promotion can not avoid the problem of spokesperson, it can also be a network broker's intermediary business.

Network push hands and network marketing integration

The profit point is the planning fee (the key development direction of the real estate business planning fee), and the Internet red man endorsing the intermediary service fee of the enterprise.

There are another kind of network pushing hands, such as Shanghai Wei Ya, who promotes the Internet business, and Mr. Chen, a netizen who promotes enterprise employees. He is dedicated to the way of making stars for the employees of the enterprise, so that employees can become the stars of the boss's mind.

Internet pushing hands, the word gradually emerged from the eyes of the world after the wave of MM.

An ordinary person can instantly bloom on the Internet and get fame and interest. This kind of thing is no longer a ridiculous joke, but a real occurrence.

With the gradual rise of the pushing hands, the pushing hands begin to emerge clearly from behind the scenes and are understood by the public.

Network pushing hands are becoming a new profession. In the next two or three years, there will be a lot of network pushing hands.

After the net red man entered the real world business system, the value of pushing hands began to be realized.

The network promoter is integrating the three functions of promotion, check and content production, so that the psychology of the masses becomes more operational.

Network Pushing Hands also have "obvious trend of popularization and popularization."

The lack of gatekeepers in the Internet media and the breaking of technical barriers have accelerated the evolution of the network audience to the identity of the communicators, and the integration of pmission / reception has become a more common trend of network applications.

At this point, the "Network Pushing Hands" may surpass the occupational limitations and become a social force and social event, becoming a real career promoter.

When the network pushers "the psychology of the masses becomes more operational," most netizens, especially those with insufficient rational power, do not have a strong sense of appreciation for such speculation. Once the speculation is improper or out of control, the behavior of social groups becomes more anomie.

If such a plation is plated into a commercial language, it means that the network pusher integrates the content production, dissemination, marketing, brokerage and other links, and the original lengthy business chain has been shortened to one person's hands.

There is a saying that is the absolute truth - in this era, who can go all over the Internet, who will be able to go all over the real world! Of course, how long it will take to see red.

"Do not take the unusual road.

Anything is possible! "This may become the slogan of the Internet promoter.

There is a recent news on e-commerce websites in China. Zhejiang seems to be stepping into the field of network marketing training.

The Internet pushes the bride to think that the rise of the Internet marketing industry will not be as big as that of a university.

Because at present, the demand of enterprises is to get business opportunities quickly or effectively, and to sell products. At present, there are few mature network marketing talents or network promoter in the market, and most of them gather in Beijing, Shanghai and other places. For example, the Iraqi pushing club is located in Qingdao, but the Qingdao network pushing hand is almost blank.

Therefore, the network pushing hands, the bride thinks that the potential of network marketing is huge. From the current rising webmasters, we can see that marketing is everywhere, but there are only some effective ways.

Zhang Xuekui, a lecturer in investment and financial management, thinks that the platform used by network pushing hands and network marketing is the same. The network pushing hands are mainly pushing people, and network marketing is mainly to push products. The combination of the two forces is more conducive to the promotion of enterprise products.