Ningxia Wool "Borrowed" To Create Its Own Brand Value By Using Other People'S Resources.

Ningxia has one of the best acquisition teams in the world.

In ancient times

The experience of an ordinary woman worker

Witnessed the development of cashmere industry in Ningxia

In the 90s of last century, Zhang Xiaolan was a cashmere woman worker in a cashmere enterprise in Lingwu, Ningxia. At that time, the scale of the enterprise was small, with only a dozen or so old fashioned combed machines, which required a lot of manual operations to sell the acquired cashmere products to some coastal factories.

In 2006, Zhang Xiaolan's company began to produce finished cashmere sweaters.

At that time, the factory

In 2009, Zhang Xiaolan's enterprises began to export business, 12 months a year, Zhang Xiaolan had classes, and the efficiency of the enterprises was good, and wages also rose.

From the initial processing of the cashmere to the extension of the industrial chain to produce cashmere sweaters, and then to brand building, exported to Europe and the United States.

The experience of Zhang Xiaolan, an ordinary woman worker, is witnessing the development of Ningxia cashmere industry.

Ningxia produces almost no cashmere.

But it controls 60% of cashmere in the world.

Pure cashmere is only the fur that is closest to the skin on a goat. The output of a goat is only more than 10000 a year. The output of cashmere in the world is only about 10 tons.

However, Ningxia controls 60% of cashmere in the world, and almost no cashmere is produced here.

Where does the cashmere come from? Raw materials are sold outside, and in Ningxia, as a two headed industry, it rises with its own unique advantages.

Zhu Junling, deputy director of Ningxia textile and industrial bureau, said that the rise of Ningxia cashmere industry stems from Ningxia's acquisition of the best cashmere acquisition team in the world.

From the early 80s of last century, cashmere traders in Ningxia went to the world to buy cashmere.

Up to now, nearly 30 thousand people in Ningxia are engaged in the acquisition of cashmere, and every year they buy a large amount of cashmere from all over the country to meet the needs of local industry development.

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Extending the industrial chain

Cashmere dealers have become the chief executives of listed companies.

The tens of thousands of cashmere traders began to buy cashmere to sell to coastal enterprises and earn the difference between them.

After accumulating some money, some of the smart traders began to try rough processing and taste the sweetness.

With the extension of an industrial process, profits are greatly increased. Along this road, they begin to step by step from processing to industrial agglomeration, and create their own brand process.

Zhu Junling said that at present, the cashmere industry of the largest cashmere enterprise in Lingwu has successfully been listed, and last year acquired the 100 year brand of the UK.

Today, the owner of the Bank of China's cashmere industry has changed from a cashmere dealer to a general manager of a listed company.

Zhu Junling also said that at present, the cashmere industry in Ningxia is mainly concentrated in Lingwu and Tongxin counties.

There are more than 300 cashmere companies in Ningxia. Among them, there are 19 large scale enterprises such as Bank of China, Shengyuan, Shuang Wei and maastre.

The total output of cashmere in Ningxia accounts for 70% of China's total and 60% of the world's cashmere.

It can be said that Ningxia basically controls the right to speak of the industry.

Ramble on the west side

Using other people's resources

Create your own brand value

Only the original amount needed to produce the raw wool is 1/40, but Ningxia is just right to "borrow the arrow from the grass boat" and make good use of other cashmere resources to make its cashmere industry brand value.

Who will "borrow"? The Ningxia people bought a team of 30 thousand cashmere, which was formed spontaneously, and organized effectively through the government to become a powerful regular army. They are active in cashmere's domestic provinces and overseas countries such as Pakistan and Kyrgyzstan all the year round.

How to "borrow"? The acquisition team has brought the advantages of its own language to the cashmere production place to the extreme. With the help of the huge network and rich experience of collecting wool, the top good cashmere in the cashmere producing area can be maximally recovered to Ningxia.

What should we do after "borrowing"? This is what Ningxia people are most interested in. They want high value-added and brand value after cashmere processing.

It is also the leading role of the government in guiding the development of "cashmere processing" workshop to scale, product to quality and branding.

The dominant direction of the government and the development intention of the enterprises are once again in step. The raw materials of cashmere industry borrowed from others have been processed and labeled with "brand". After that, Ningxia achieved "low rise and high output", which is much higher than the price of the original pile purchase price, and then sold to the whole country and even the world.

This "one go in and one out", Ningxia skillfully completed the brand value creation of cashmere industry.