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2010 Birds, Birds, Autumn And Winter Products Create Sports, Happiness And Fashion Trends.

2010/10/11 16:57:00 60

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Since the autumn, the major movements

brand

New autumn and winter products have been launched. Sports, happiness, experts, birds and birds have also launched autumn and winter.

New pattern

It mainly includes sportswear and sports shoes.

At present, consumers can buy them through physical stores in major cities.

Like the spring and summer festival, the new autumn and winter styles of the birds are still "happy in sports".

brand

Strategy for product design concepts.

In terms of clothing, it is divided into two sections: life and sports. There are 6 major series, namely, city, life, basketball, foundation, net running and campus. With the clear direction of the company's brand strategy, the proportion of life plate products has improved.

From the perspective of sportsmanship, shoes are divided into basic entry, light and comfortable, unique craft comfort, and create happy equipment for the metropolitan, business travelers and the public.

This autumn and winter new product pays attention to the main sports fun and fashion, and the product consumption crowd tends to white collar, students, fashion and other young generation, because the "bird sports" happy positive concept is very suitable for young people.

It is understood that in the color of clothing, the color of autumn and winter is more in line with the upcoming trend of autumn and winter. Apart from the spring and summer skipping and bright, the colors of autumn and winter are more full and steady. Blue, purple, brown and dark green are the main colors of this season, and the dark fluorescent colors are integrated into them, which makes their more stable colors more fashionable.

The new type of footwear has three main characteristics: color, lightness and breathability in autumn and winter this year.

In terms of color design, what most people care about is that each shoe can reach a reasonable match with clothing. Therefore, in autumn and winter, footwear has become the focus of design in color and fashion sense, and is more suitable for young people who like sports.

Of course, retro wind is another highlight of autumn and winter's new footwear. Retro has always been the object of fashion crowd.