The Currency War Is Becoming More And More Intense &Nbsp; Textile And Garment Exporters Are In China.
Global
Currency war
In the near future, the appreciation of RMB is expected to be strong.
For many years in the market.
Large exporters
"Foresight, many enterprises turn to the domestic market to find opportunities.
In particular, textile and garment, furniture manufacturing and other export enterprises seize the concept of "Chinese consumption" and plan for layout.
For the domestic market
Specific gravity.
In the past, the export enterprises' "fragrance outside the wall" pattern is becoming "first come to the moon".
Against this background, the domestic industrial structure and economic structure are changing quietly, and the domestic economy will gradually be on the development track of consumption instead of export and domestic market instead of overseas market.
There are many prospects for domestic sales.
Large exporters sell domestic products frequently, and are favored by investment funds from all walks of life.
The world's largest wig processing company Rebecca's domestic sales revenue increased 470.61% in the first half of the year.
Lu Xinyao, the company's secretaries, said that domestic sales are in the early stage of the outbreak.
"In the next five years, the first line sales revenue will be RMB 1 billion yuan, and the company's revenue will be 5-6 yuan after the distributor is eliminated."
Lu Xinyao said.
Expected by the expected good, the two quarter of Rebecca ten major shareholders of circulation have increased holdings to varying degrees, of which Yi Fang Da's fund "collective Holdings".
Wool textile and garment enterprises Shandong Ruyi sales revenue growth is more from the domestic sales trend has been established.
In the first half of this year, the domestic revenue of the company increased by 98.92% compared with the same period last year, while the export revenue decreased by 38.31% compared with the same period last year. The proportion of exports to sales revenue dropped from 40.11% last year to 31.66%.
Shandong Ruyi intends to be appointed Su Xiao, director of the introduction, since 2008, enterprises to increase domestic sales efforts, and the advantage of the group industry chain, gradually from manufacturing enterprises to brand management enterprises pformation.
The Yihua wood industry, a large exporter of furniture, has no more than 175 million shares in recent public offerings. The main fundraising funds are mainly used for the construction of domestic marketing networks, so as to set up 16 experience galleries in the main second tier cities.
In the words of Wu Huadong, general manager of the company, it is for the purpose of "walking on two legs" to open up the domestic market.
According to him, the main markets in Europe and the United States are relatively mature, and the trade and technical barriers in environmental protection have been improved. However, domestic consumers' demand for furniture has increased considerably, and the amount of new products in the domestic market is obvious.
According to the data released by China Furniture Association, the domestic market has maintained more than 15% growth for many years, and the annual sales volume has exceeded 400 billion yuan.
"There has been a marked increase in domestic sales in the first half of this year.
In fact, we began to pay attention to the domestic market in 2006 and took some substantive measures, including the formation of independent business department last year to make the domestic market, which has a foreshadowing for nearly 4 years. The next 2-3 years should be the key period for the good news of Yihua wood's domestic market performance.
Wu Huadong said.
The pformation of enterprises is naturally aimed at greater profits.
Compared with the continuously compressed export profits, the domestic profit margins obviously have more advantages.
Wu Huadong introduced that the average profit rate of Yihua wood is around 20%-30%, but the profit rate of the direct store is relatively high.
At the same time, domestic market returns are more timely and capital turnover is faster than exports.
Su Xiao introduced that the export of woolen fabrics to foreign markets is the letter of credit settlement or wire pfer, and letters of credit are generally 90 days' arrival.
The supply of well-known manufacturers such as YOUNGOR is to approve a credit limit, basically a rolling monthly knot.
Under the expectation of changing the mode of economic growth and the continuous improvement of urbanization rate in the future, there is a huge domestic consumption space. This also provides an opportunity for the export enterprises with capacity and technological advantages to open up the market.
Stephen Chong, deputy representative of the international trade negotiations of the Ministry of Commerce, said that the domestic market size in 2010 is expected to reach US $2 trillion, much higher than the total export volume.
Zhang Yansheng, director of the Foreign Economic Research Institute of the national development and Reform Commission, said that in the next 10 years, if 10 million migrant workers are converted into urban residents every year, 100 cities with more than 100 thousand people will be generated. If the consumption capacity of each peasant worker will be increased by 3.5 times, the cake in the domestic demand market will increase 3.5 times, which will support the development of China in the next 30 years.
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