Domestic Footwear Development Enterprises Enter Children's Shoes Market

A few days ago, the US E sporting goods Limited by Share Ltd joined hands with Jinjiang Chuang Yi shoe design company to launch the children.

There is no coincidence.

Another child shoes development and design company in Jinjiang, chil te, will also hold the spring and summer new product ordering meeting for its brand winter treasure sunshine in 2011. It is revealed that this order will increase small leather shoes, sandals and so on, and fully enrich the product line.

More insiders revealed that in fact, as early as last year, chil te had "secretly" run children's shoes brand winter treasure sunshine, through more than a year of market operation, its market sales feedback has been comparable with some of Jinjiang's old shoes.

There is no doubt about it.

Transformation: design companies enter the finished product market

In Quanzhou, the development and design of chil's children's shoes is a loud signboard. For a long time, attention has been paid to the trend of children's shoes market and the outstanding grasp of the source of information, so that three children's shoes enterprises around Jinjiang, Nanan and Luojiang have come to fame.

Chil te is also the exclusive design company of POOVE, a local shoe boss, who is responsible for the development of the brand's annual footwear samples.

Because of this, Schilt, who grew up with the old shoes such as POOVE, Fuxing, and so on, is always superior to others in product design experience. By taking advantage of this advantage, the design of Lin Yuqi decided to set up Fujian Quanzhou winter Bao sun sporting goods Co., Ltd., to test its own brand, "winter treasure sunshine".

Fujian Quanzhou City Sun Bao sporting goods Co., Ltd., a related person, revealed that after more than a year's operation, the market has responded well and has a good profit. This quarter will continue to add product lines to enrich its brand image.

In addition, he said that he is very optimistic about the domestic children's shoes market. The company will plan to put into operation another brand of children's shoes in the near future. In the future, the development room will no longer open to the outside world and specialize in the brand business of children's shoes.

At the same time, the United States "

However, this is seen by many children's shoe agents. Just now, Xiao Dai, a regional agent who has been running a lot of children's shoes brands, has just taken over a lot of children's shoes brands at the "E-speed" brand's first investment promotion conference. He told reporters that the reason why the development of "E-speed" is good is mainly due to the performance of Chuang Yi for many years in the design of children's shoes. After all, the circulation market only depends on products.

Because of this, "E-speed" was successful in the first battle.

Luo Zemin, managing director of the E fast sports products Limited by Share Ltd and general manager of Chuang Yi development design company, told reporters that he was very confident of the prospect of the domestic children's shoes market. After buying the trademark registration right of the American "E-speed" children's cloth shoes brand, "E-speed" is now officially entering the mainland of China. He hopes that through his own years of design experience, he can introduce the brand culture and popular elements popular on the American campus into China, and further study the different feet of Chinese campus children, so as to finish the "E-speed" brand and become the first brand of Campus shoes.

Advantages: unique product design

For a long time, the consumer's awareness of any brand is starting from knowing its products. This is also the main reason why Chuang Yi and chil TE are "jumping red" quickly in the circulation market of children's shoes.

It is understood that the children's shoes market is still in a state of random wholesale operation, lack of stable agent team, and can not guarantee that the annual sales volume is gradually increasing. Therefore, many children's shoes enterprises will have such a situation: the product development is good this season, agents rush for goods, business is particularly good, the next season products are slightly negligent, and a large number of stocks are coming.

Luo Zemin said that only a product displayed in front of the agent is shocking. In other words, the style is novel, the design is original and the quality is in place, then there is a way to move them to get the goods.

Whether it is Chuang Yi or Schilt, they have been in the field of children's shoes design for more than ten years. They have taken the absolute advantage of grasping the trend of children's shoes and collecting all kinds of information sources, and know the operation of children's shoes brand almost. Although it's a brand name, it can learn from the experience of the development of children's shoes industry in the past decade, reduce the fumbling process and make it easier to succeed.

Chen Qinglong, a consultant of Chi Shang international brand, said that the price of winter treasure sun and "E-speed" were obviously higher than those of some old shoes brands, but they did not sell well. They sold very well in the market.

Winter Bao sun even caught up with the sales scale of the old brand in a year. The reason is that the product advantage drives the price advantage and provides enough financial support for their subsequent development.

The reason is very simple. In the past, profit was gained by wholesale volume.

A pair of shoes will exert enough effort in product design, and it will cost you 8~10 yuan in retail price, and the profit point will naturally increase.

By raising the unit price profit point, it is also conducive to the follow-up support of children's shoes enterprises in brand packaging, terminal image, advertising investment and other aspects.

Lin Yuqi explained that under normal circumstances, Jinjiang children's shoes rely on the amount of money to make profits, the greater the volume, the more lucrative the profits, but this also caused them to strictly control the cost of each pair of shoes.

In addition to the massive investment in product design, because of the increase in unit price profit points, winter treasure sunshine and "E-speed" have invested more manpower and material resources in building a series of basic brands such as product packaging, brand positioning and terminal stores.