Clothing Dealers Fleeing Rampant &Nbsp; How To Save The Image Of Manufacturers?

It is the order of fleeing goods. Brand clothing business A headache. In order to covet a bit of immediate interests, garment dealers ignore the contract with the manufacturers, ignore the steady development of the market, and do mad activities, destroy market stability, interfere with the normal market management of clothing enterprises, affect sales volume and brand image, and also influence those law-abiding distributors. Preventing fleeing is what brand clothing companies try to contain.

1. what is clothing fleeing?

Clothing fleeing is a vicious marketing phenomenon that the branches or middlemen of the clothing business network are driven by interests to sell the products they sell across regions, resulting in market disruption, price confusion and serious impact on the reputation of manufacturers. Fleeing is a commercial activity, and its purpose is to make profits. A conscious sale of a dealer across the sales area that he covers is fleeing. Also known as rush cargo.

In the actual situation, no matter what kind of control measures are taken by manufacturers, however, all kinds of strategies have been launched under the drive of dealers' interests.

2. reasons for frequent turnover of clothing dealers

The purpose of business is to pursue the interests and maximize the interests of ourselves. Indeed, it is possible for clothing distributors to enhance the interests of dealers in a short time.

Besides, clothing dealers are not. Clothing enterprise The subordinates are equal cooperative relations, and at some time they are still in a state of opposites. Clothing dealers will not strictly obey the command of clothing enterprises. Clothing dealers are unwilling to relax or retreat on matters related to their own interests. Although the clothing enterprises insist on opposing distributors to run goods, dealers are trying to flee the goods, resulting in a series of contradictions and disputes. At present, many solutions to the problem of fleeing can not be effectively implemented, because it does not solve the fundamental problem of this interest contention. To prevent dealers from fleeing goods from strategy is inevitable.

3. prevent clothing fleeing goods Measures

In order to establish a smooth and orderly channel, garment enterprises need to take the initiative to prevent fleeing. Specific measures can refer to the following strategies.

(1) formulate reasonable rewards and punishments for clothing dealers.

In the Investment Declaration and contract, the penalty provisions for the act of fleeing are clearly defined. In order to cooperate with the effective implementation of the contract, some measures must be taken, including paying the margin and quantifying the penalty for fleeing goods. Margin is the condition for effective execution of contracts, and is also the guarantee for enterprises to enhance deterrence of dealers. At the same time, we reward distributors who report and fend off goods, and mobilize everyone to prevent the enthusiasm of fleeing goods.

(2) establishing supervision and management system

Fixing the supervision and fleeing goods as an enterprise system, and setting up a specialized agency, by professionals to investigate whether the dealers are fleeing goods. Carry out product monitoring in various regional markets, understand the source of each dealer's purchase, purchase price, inventory, sales volume, selling price, etc., and report to the enterprise at any time. In this way, the market inspection department can detect anomalies immediately after the occurrence of goods fleeing. Enterprises can react to fleeing goods in the shortest time.

(3) supervision and management by means of Technology

Using technical means to make up for the defects of marketing strategy, set up a platform for selecting and selling goods and services, and timely monitor distributors, and help to collect evidence of fleeing goods. For this purpose, the minimum unit of the enterprise's product is coded and managed by the label with the selected anti-counterfeiting anti fleeing code, and the anti-counterfeiting and anti fleeing goods are combined to make an accurate judgement and quick response to fleeing goods. With the help of the consumer force, we should build a platform for the early warning of technology fleeing, and quell the problems before intensifying the contradictions so as to ensure the harmony and smoothness of the entire sales system.