The Development Of The Elderly Consumer Market Is Less Than 20%.

On the occasion of the twenty-second Double Ninth Festival, the reporter visited the various consumption areas of the elderly in depth. Among them, the market potential of the three areas of training for the elderly, cost-effective homes for the elderly and elderly goods is the largest.

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Children's training market is getting more and more popular, but training courses specially designed for the elderly are rare.

It is difficult to see the figure of senior citizens in some professional training classes and fitness places. The elderly mostly concentrate on activities in free places such as squares, parks, and community colleges for the aged.

"Social private capital is almost absent from the training market for the elderly, but from another perspective, the potential of this market is huge."

Wang Hui, an insider of Shenyang green leaf training school, analyzes the training market for the elderly.

Wang Hui believes that with the children's education and training market is different, the elderly training market to open, it will take some time.

"When more elderly people pay more attention to their quality of life in their old age on a certain material basis, the market will do something when they invest more in themselves."

The relevant person in charge of the Shenyang Civil Affairs Bureau told reporters that the proportion of aging is increasing gradually. The service industry that fostering a variety of services and different charging levels to provide the elderly in the community to meet the needs of different levels and different types of pension services has become a trend.

Entrepreneurial tips: in the selection of shops, parks and mature communities can be selected. There are more elderly people in these places, and shops can also be chosen near hospitals and pharmacies.

10 thousand beds for nursing homes

According to the data provided by Shenyang endowment service association, there are 1 million 190 thousand elderly people in Shenyang, accounting for 15.3% of the total population of the city, and have entered the aging society 10 years ahead of the whole country.

As of January this year, there were only 16734 beds in 157 nursing homes in Shenyang, while more than 30 thousand elderly people were in need of nursing homes. At the same time, there were more than 40 thousand new aging population each year, with more than 10 thousand beds.

"The gap between the number and demand of the nursing home is quite large, mainly because of the thin business and heavy responsibilities," Qian Yuxia, director of Hongxia Elderly Research Office in Yuhong District, Shenyang, told reporters.

"The first thing to do is to have land in the nursing home, and only a large part of the card is lost.

In addition, the nursing home must have a group of caring and highly qualified service personnel.

She gave the reporter an account, and built a small nursing home. Only twenty million of the land was invested, and the annual expenditure of personnel was about 400 thousand.

Investment is huge, but charges can not be completely liberalized.

"We received all the elderly before, including a few hundred talents per month. Now the cost pressure is too high, up to 1000 yuan -1500 yuan, and then it is difficult for the elderly to take up the risk. Doing this business is basically equivalent to public welfare."

She said.

Qian Yuxia feels "very promising" for the future development prospects.

Entrepreneurial tips: since 2010, the Shenyang municipal government will vigorously support the development of pension institutions. At present, it has helped 400 million yuan in loans, 15 years in loans and 3 years in grace period. This is the first case in China that the government has helped loans to support pension institutions.

The old clothing market is out of stock.

When you enter the supermarket, your eyes are all children's clothing and young and middle-aged clothing. The clothes for the elderly are very few. The daily necessities of the elderly and the care products for the elderly are all hard to please.

Reporters visited several shopping malls on the streets of Taiyuan, and found that some shopping malls simply did not sell clothes for the elderly. Even if they were there, they were crowded into a corner.

Moreover, the price of clothing for the elderly in the shopping mall is generally high, the price of the coat is generally three hundred yuan, and the sweater that looks very common is generally over one hundred yuan.

In the night market on the pedestrian street, the reporter looked for a long time to find some stalls selling the clothing of the elderly. Some elderly people are carefully selecting and looking at clothes that are not many varieties.

Song Lili, a citizen who is choosing clothes, told reporters: the waist circumference of the old man is quite large.

The style is obsolete and the style is old-fashioned. The color of the clothes is almost dark, and they are all street goods. The quality is really unflattering.

In fact, not only the clothing market is biased towards the elderly, but the types and styles of the products for the elderly are also very limited.

On the streets of Taiyuan street for the elderly, supplies for the elderly are wheelchairs, sleeping beds, convenient chairs, etc.

Entrepreneurial tips: clothing stores for middle-aged and elderly people should be positioned according to the consumption ability of the middle-aged and elderly people.

For the first time entrepreneurs, we should not invest all the funds in the initial stage.

Shop decoration must be moderate, decoration is too high grade, easy to frighten the middle-aged and old customers, dare not go in; decoration is too rough, it will give people the feeling of spreading goods.