Chengdu Footwear Industry Has Become The Fastest Growing Region Of China'S Footwear Industry.

October 18th, nearly ten years ago.

The rise of women's shoes

In October 22nd, the West China Women's shoes city will be unveiled as the venue for the Eleventh China western international fair. In October 22nd, women's purchasers from all over the world will go to Chengdu to discuss procurement.

Before the Western Conference, the head of the global footwear department of Martha group, the largest department store group in Britain, had inspecting the "Chengdu shoes" in advance.

In the ten years since the development of the western region, especially in 2002, when Wuhou District began to prepare for the construction of "women's shoes capital", Chengdu

At present, Wuhou District is starting to build its own brand of shoes in Chengdu, and the women's shoes are rising with Chengdu women's shoes step by step.

Today, Chengdu and Guangzhou, Wenzhou and Quanzhou also call the domestic footwear industry "three states and one capital", and output ranks third in the country.

Handicraft workshop to modern enterprises Chengdu shoe enterprises 10 years big change

"In the 90s of last century, a lot of women's shoes in Wuhou District were made by hand shop. The cost was low, and the craft of making shoes was relatively backward."

In the impression of Luo Wenchuan, deputy head of Wuhou District, the most shoe making enterprises in Sichuan were in addition to Chengdu and Ya'an.

Among them, Wuhou District has gathered more than 8 of the province's shoe-making enterprises, and more than 9 of them are women's shoes, and export is also dominated by Russia.

The production line and craft level of shoemaking are relatively backward, but the scale is bigger every year. "Around 2002, many of the leather produced in Chengdu are made of leather shoes."

In order to make Chengdu women's shoes bigger and stronger, in 2002, our province put forward "creating Wuhou shoes capital and creating a famous shoe area of the whole country".

Subsequently, the "West China shoe capital Industrial Park" was established.

With the formation of specialized industrial parks and the surrounding ancillary market, the development capacity of Wuhou shoe cluster has improved rapidly.

According to the "Chengdu shoe industry cluster development plan", since 2007, it has taken about two years, and thousands of shoe manufacturing enterprises in Wuhou District have completed the industrial pfer, thus promoting the upgrading and development of the footwear industry.

Now, Chengdu has built up a complete shoe industry chain, which integrates production, research and development and sales.

Through the exhibition in Germany, Italy, Russia and other places, the 5 procurement Festival has been held continuously. The order, business and technology of Chengdu shoe industry have taken a qualitative leap.

From 2000 to 2009, the number of shoemaking enterprises in Chengdu increased by 4 times, and the output value increased from 2 billion 400 million yuan to 20 billion yuan.

Today, Chengdu women's shoes account for 10% of the country's total production, accounting for 7% of the world's total.

World buyers favor Chengdu women's shoes sales by 40%

On October 11th -13, the head of the global footwear industry purchasing department of Martha group, the largest department store group in the United Kingdom, came to the women's shoes city to investigate 8 shoe companies in Chengdu, preparing for the purchase of Chengdu women's shoes into the shopping mall of Martha group.

Without accident, Chengdu women's shoes will enter the sales platform of the largest department store group in the UK.

"We are the largest multinational business retail group in the UK, and we have opened 285 branches in 40 countries and regions around the world."

Martha, head of the global footwear Purchasing Department of the Martha group, said that in 2008, Martha stores opened the first branch store in mainland China.

In view of the fact that China and East Asia are the main manufacturing bases of the world's footwear industry, Martha's Department has set up a global shoe purchasing department in Dongguan.

Martha shoes procurement department head to go to Rong, is for the purchase of Chengdu women's shoes preparation.

During the inspection, Martha department stores inspected the procurement, production process and sales operation of many Chengdu shoe companies, such as AI min, Kai Mei do.

They are full of praise for the quality and style of Chengdu shoes. If there is no accident, they will buy millions of orders in Chengdu.

In order to meet the order needs of many European and American buyers, the shoes capital company of women's shoes capital is planning to build a public technology platform for footwear design and development next year.

The platform will provide all kinds of public services such as raw materials, designers, sketches, footwear, information and so on for the shoe manufacturers. Italy enterprises will participate in this platform.

"After the operation of women's shoes capital, Wuhou District has held an international procurement festival every year since 2006, attracting buyers from all over the world to buy Women's shoes in Chengdu."

Luo Wenchuan, deputy district head of Wuhou District, said that over the past few years, more and more international purchasers have been buying large quantities of Chengdu shoes every year. The average annual sales growth of Chengdu women's shoes is over 40%. During the procurement Festival this year, Chengdu shoe enterprises got 1 billion 500 million yuan of orders.

Meanwhile, in January 1st of this year, after the completion of the China ASEAN Free Trade Area, Chengdu women's shoes vigorously expanded the ASEAN market.

In a short period of six months, the export of Sichuan shoes to ASEAN increased by 71% compared with the same period last year, and exports amounted to tens of millions of dollars.

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Training shoe designers to build famous shoe brands

"It is very important for Chengdu to build a world-class brand of shoes and train top shoe designers. We have taken many measures from the beginning to improve the level of shoe designers."

Speaking of the development of Chengdu women's shoes, Luo Wenchuan said that from the beginning of the first international procurement Festival, women's shoes held a designer contest every year to select excellent designers through competitions.

During the procurement Festival this year, the Italy brand alliance "Yi Shang Ming" shopping center also opened in Wuhou District, Chengdu. The center will introduce hundreds of Italy women's shoes brand, which are sold and displayed in the latest and most fashionable shoes in Italy.

"Through the window of Italian brand name, Chengdu can keep abreast of the new trend of international shoe popularity, improve the design level and grasp the sensitivity of fashion trends.

Chengdu citizens can also buy the newest brand of Italy shoes in Chengdu.

"We will also introduce Italy designers to Chengdu to train more top designers."

Luo Wenchuan said that in order to upgrade files, Wuhou District not only fostering first-class designers, but also encouraging qualified footwear enterprises to go abroad. "Under the conditions permit, Chengdu shoe enterprises should be ready to buy some foreign shoe factories."

And the annual international procurement Festival, Wuhou District also strives to build it into the "Canton Fair" for shoe industry, so that more world buyers can buy shoes in Chengdu.

The ultimate goal of direct selling shoe city of women's shoes city is to build China's first-rate footwear and apparel market.