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What Did The "Top Celebrities" Of Textile Shoes And Clothing Finally Get?

2010/10/18 9:57:00 39

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October 18th, China's textile and footwear categories

brand

There is no lack of celebrity celebrities as the brand names of enterprises, but also to make the name of the brand homophonic with the name of the stars, in order to achieve the rapid rise of their brand prices and values. For example, Jordan, many consumers believe that the sports leisure brand Jordan is an American brand, but in fact it is a pure "domestic lineage" brand.

At present, there are "marked" in the market.

Yao Ming

Basketball, sports shoes, clothing and other products, such as "Yao Ming" and "Yao Ming family", and Yao Ming said in a statement that he had never authorized any other sports clothing and footwear enterprises except Reebok to use personal portrait to promote business.

In 2007, a clothing company in Nanchang advertised Confucius and Laozi as his suit models.

This behavior has aroused widespread public concern and evaluation, gained a high reputation in a very short time, but has also attracted widespread criticism.

What are the advantages of using textile shoes and clothing brands to make use of celebrities to sell the edge ball? According to the survey, the respondents believe that the brand can make the brand name easy to remember through "celebrities"; attract people's eyeballs and quickly enter the market; free celebrities to advertise for the brand, save the fees widely, and attract media speculation to expand the popularity again.

These four points account for 25%.

What are the adverse effects of the brand names of textile and footwear brands? Because without the permission of celebrities, they can not establish a positive image in the minds of consumers. It is very likely that they will be prosecuted if they suspect the right to use the names of celebrities. If celebrities are in trouble, they will have a direct negative impact on the brand. All three points are the negative effects of the respondents.

For textile shoes and clothing brands, celebrities "edge ball", 23.40% of respondents support this practice, and they think this is very interesting and attractive, 12.21% of the respondents oppose this behavior, they think this is a great offense to celebrities; 64.39% of respondents do not have any opinion.

For this type of textile shoes and clothing products that use celebrity "edge ball", are consumers willing to buy? 29.94% of respondents will buy, 5.67% of respondents strongly resist; 64.39% of respondents believe that the quality of products depends.

From this point of view,

Marketing

Form is not the focus of consumer attention, and the product itself is the key.

Respondents believe that high quality products and excellent service are the key to the brand of "celebrities" if they want to have long-term development.