Cotton Prices Rise Businesses "Run Volume Earned Cry" Clothing Prices Did Not Rise

This year, accompanied by

In the Kou Kou clothing market, autumn clothing has been fully stocked, and some of the shops have also been stocked with winter clothes.

The reporters roughly counted that the shirts with cotton as the main raw material were between 100 yuan and 300 yuan, while the thin cotton clothes were between 150 yuan and 800 yuan.

From the price tag, most of the autumn winter clothing did not raise the price.

The price of brand clothing has not increased significantly.

Ginza store Texwood counters sales staff told reporters that the brand new shirt price of 559 yuan, the same price as last autumn.

Jiangnan cloth sales staff also said that autumn and winter clothing no marked price increase, almost the same as last autumn.

Underwear and

Surveys from consumers also confirm the claims of businessmen.

Speaking of the price of clothing this autumn, Qiao Cong, the third year student of Shandong Economic University who is picking his own autumn clothes, replied: "the price is almost the same as before."

In addition, in the mouth clothing market, Ginza shopping plaza and other places, the reporter interviewed 10 consumers randomly, feeling that "clothing prices have not changed significantly" 6, accounting for the majority of the respondents.

The information of Shandong textile net shows clearly that the cotton price that has continued to rise at the end of last year has exceeded 23485 yuan / ton in the near future, which has increased by more than 20% compared with 18002 yuan / ton in early September.

Why is the rise in raw materials not reflected in the clothing market? A Shandong Textile Industry Association official who does not want to be named is analyzed. Almost all of the brand clothing manufacturers have fixed suppliers of raw materials, some even own their own cotton mills, and are fully capable of digesting part of the cost pressure.

On the other hand, the upward pressure of cotton prices will sometimes slow down, and the raw materials will not be directly reflected in the price tag in a short time.

In the mouth clothing market, some businessmen also give another way of saying.

"The price of clothing is definitely going up, but the price is almost the same price as before."

Ms. Loti, the fashion woman of AFU, said: "businesses are fighting price wars. Our customers will not buy them at a high price. In order to win customers, we should earn less."

Cardanro men's clothing, located on the two floor of the Kou Kou clothing market, even played the 3 folded brand.

"The price can not be raised now."

The store manager told reporters.

Because of the fierce competition in the garment industry, in order to ensure that they do not lose money, they can only choose to "run to earn money", and this year, the new clothing price of the store has generally risen by 10-20 yuan.

It is noteworthy that, compared with the same period last year, the price of children's clothing has increased by 5%-15% this year, and the price of cotton cloth has increased to 20%-25%. The cost pressure from upstream has been gradually pmitted to the consumer terminal.