The Chinese Businessman's Low Price Strategy Is The End Of The Road &Nbsp, And The Quality Assurance Is Actually The Root.

Because Economic crisis People's income is reduced, the number of unemployed people is increasing, and low priced goods are not only the first choice of mass consumers, but also the main strategy of marketing and business war.

Low price policy is at the end of the road.

When the Spanish businessmen, especially the clothing industry, adopted a low price strategy to deal with the crisis, they always used " low price "As a sharp weapon, many Chinese businessmen who thrive in the Spanish market feel the pressure. Now the low price strategy is not just a cheap supermarket and retail store for Spaniards. Many stores, including international large supermarket chains, are adopting the same strategy.

Market competition is to win the fittest according to market mechanism. In the economic crisis, low price strategy is the first choice for businesses, which is determined by the market. Similarly, the path taken by Chinese businessmen in the past and now is not determined by ourselves, but also determined by the market. In the past, the low price strategy of Chinese people can flourish in Spain, which shows that our path is right and adapted to the needs of the market. Because in Spain, the number of middle and lower level consumers is huge, so the Chinese low price strategy is adapted to this situation. In the current economic crisis, it is also reasonable for other Spanish businessmen to enter this market area due to the sharp increase in the number of middle and lower level consumers. The key to the future of Chinese businessmen is to see the needs of the market. If the way of low price strategy is now at the end of the market, the market will tell us immediately. At this time, we are worried about worrying. Low price strategy is only a means of operation. Which strategy is best for us to achieve our goals and the conditions that best suit us all? If the low price strategy fails, then we have to consider other ways.

In fact, the low price strategy adopted by the Chinese merchants in the west is fundamentally domestic. industrial structure And cost determined. The low price of domestic labor force and the grade of product quality in China decide that Chinese businessmen can take advantage of the low price strategy of Chinese goods in the Spanish market. However, with the deep and sustained economic crisis in Spain and the upgrading and upgrading of China's industrial structure, the "low price" strategy is no longer the advantage and weapon of Chinese people.

Follow the law of survival of the fittest

In a sense, low price means low quality. In fact, the Chinese business has also impressed the Spaniards. The natural law of "survival of the fittest" determines that China's future commodities must be products with high technology content and excellent quality. Therefore, it is increasingly narrow for us to continue to import products of low quality and low price from China.

The quality of Chinese commercial products has always been an endless topic. In recent years, the low quality and high volume caused by the pursuit of profits has become a major problem in the field of Commerce and trade. Spain and EU countries are racking their brains for this. The EU Trade Commission has issued one LOD lock control policy for all products made in China. Looking back at our overseas Chinese businessmen, they still go their own way, as if these complicated international trade disputes have nothing to do with themselves. As the saying goes, "business in business", and not to mention many trade rules in the commercial field, is the focus of international trade.

There are many established rules and requirements in international trade. Many overseas Chinese do not look at it from a positive perspective. In the eyes of more people, they come to Spain to make money, shop and do business, and what price compares with what international exchange rate seems to have nothing to do with themselves. As a matter of fact, it is precisely because of ignorance of many overseas Chinese businessmen that a new batch of "business blindness" has emerged.

To achieve mutual benefit and win-win results from international trade, we need to clarify two issues. First, it is necessary to define what commodities to export and what commodities to import; secondly, how to determine the price ratio of imports and exports. The first issue is about international division of labor and product structure. The last question is about what kind of international trade conditions can achieve mutual benefit and win-win situation. Because each country has a set of domestic monetary system, in the two countries when commodity trade occurs, there is a problem of exchange rate.

With the gradual opening up of China's economy and the improvement of management level, and in line with the increasingly pressing international trade environment, China will not always be in the primary stage of development in the next few years. Domestic news reports clearly mention the need to increase domestic labor wages and improve the welfare benefits of workers. Simply speaking, it is to increase labor costs in disguised form. The upgrading of exchange rate can only raise domestic productivity costs again. The law of survival of the fittest forces some domestic enterprises to turn to produce products with high technology content and reliable product quality. Therefore, it is impossible for Chinese businessmen to continue to import products of low quality and low price from home.

Quality assurance is the way to go.

Some Chinese businessmen have been doing business in Spain for more than ten years. They have earned a bucket and a barrel of gold relying on these primary entry products. Some people are proud of that. They also think that these manipulations are the current international trade. What I want to remind you is that we can not be deceived by these small profits and small profits. "Winning the battle" is only a development process of the primary market. The cheap goods with low quality and low price can not occupy the market forever. If we do not keep a clear head on this issue and straighten out our own understanding, our development space can only be smaller and smaller until there is no way to go.

It is the real Chinese businessman elite to make timely judgement of the situation, to judge the right and wrong, to make effective use of the permitted trade rules and to earn profits properly. Now that competition is becoming increasingly fierce, there are still many unforeseen unknown things in front of us under the dark psychology of discriminating against the Chinese and hatred of the rich. This potential harm is no less than any previous shock. In this regard, we should have sufficient psychological preparation and mature ability to cope with the situation. We must not act blindly and act in a dangerous way. We can no longer let others accuse us of creating excuses.

Over the past ten years, the history of the development of Chinese businessmen in Spain has told people that the era of primary business management has ended. Smart businessmen are very aware of the fact that "boats are small and easy to turn around". They should also identify their own way out of the globalized economic tide. As long as we adjust in time and follow the rules of trade in accordance with the rules, with the toughness and perseverance of our Chinese businessmen, the Chinese industry is still promising and will become a new force in the trade society.

We must know the principles of international trade, abide by bilateral trade agreements, increase and increase the gold content of circulation commodities, so as to lay a solid bridge for future trade. Therefore, gradually improving the image of commodities and eliminating the short-sighted psychology of blindly seeking quantity can win long-term development and interests and truly integrate into the sea of Global trade.