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International Big Names Aim At High-End Luxury Children'S Wear Market

2010/10/21 15:39:00 218

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Fendi family third generation successor Silvia Venturini Fendi unveiled

Children's wear

A series of mystical veil; Gucci officially released the first children's wear series for children aged 1 to 8 years old.

brand

Burberry

"Launched a" baby style "perfume, specifically for infants; LV, Armani, Kenzo, D&G, Dior and other international brands have long been aiming at high-end luxury baby market, and have created luxury brand children's wear series.

Outside the box

A series of luxury brands to build children's clothing indicates that the global high-end baby industry has entered a mature stage of development, and has become a mature industrial chain.

There is strong data showing that the global children's luxury market has been worth tens of billions of dollars and is growing at an annual rate of ten percent.

Smart businessmen even put forward a very attractive slogan: "for luxury goods, no user is too young!"

America's earliest children's wear fashion magazine "Seventeen"

American Wind America: the United States is a luxury country in the world. It also bears the brunt of the baby industry. Many high-end baby brands also regard the United States as the first stop.

Therefore, the high-end baby industry in the United States originated early and matured naturally.

As early as 1944, the United States was born with a so-called "children's fashion magazine" Seventeen.

Carter 's children's wear brand

The brand --Carter "s" was created by Mr. William Carter in 1865 in Needham Town, Massachusetts.

From 1920s to 40s, Carter s invented many special designs for baby clothes.

For example, the cuffs of Nevabind and Handicuff gloves prevent babies scratching themselves, and Jiffon necklines help mothers dress their baby easily.

By 1950s, Carter 's shifted its focus to baby clothes.

In 1965, Carter 's celebrated the creation of brand 100th anniversary, which produced over 40 million baby garments in the year.

Today, Carter 's has become a leading brand in the baby clothing market in the United States. Its annual sales volume exceeds 1 billion US dollars, and its output exceeds 200 million and 5 million.

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Japanese children's wear magazine "Sesame"

Japan and South Korea - Japan: as many Chinese can recognize at first glance, which are Japanese children, because of the high maturity of the Japanese luxury market, people's consumption of baby products has reached a very high level.

Japan's children's wear magazines are also very popular. The monthly Sesame is a professional children's clothing book published by the famous Japanese clothing press. From underwear to coat, there are hundreds of latest popular children's clothing styles, which have a high reference value for fashion designers and clothing companies.

Japanese children's wear brand MIKI HOUSE

The brand name MIKI HOUSE children's clothing, created on behalf of the brand --1971, was designed with the safety of materials and the design of both the comfort and popularity of the young parents.

MIKI HOUSE has incorporated the most important elements in the process of children's growth into their products, and has been widely supported by friends from all over the world.

At home, loved by Japanese moms, coming to MIKI HOUSE shop is just as happy as an amusement park, no matter adults or children will be forgotten. In foreign countries, the brand is fashionable Hollywood stars and royal aristocrat children wear the first choice.

German children's wear magazine "Kid 's Wear"

European fan France: their parents say that fashion exists in the French DNA. Even though the children do not yet know the history and story of these brands, they have learned how to distinguish a dress and a pair of shoes in the process of wearing.

Most importantly, they can sharpen their sensitivity to fashion and distinguish beauty.

There are many Westerners who believe that childhood exposure to luxury products will have a positive impact on their temperament and aesthetic standards, as well as their pursuit of life.

The Kid 's Wear, which was first published in Germany in 1995, is claimed to be "the most beautiful magazine in the world". Indeed, who can resist the charm of innocence? So far, half year's Kid "s Wear" has been published for 28 times. In Europe and America, Africa, Asia, Latin America and other places all over the world, there are three different editions, including German, English and Italian. The main contents relate to the design trend of children's clothing, children's attitudes and culture, etc. each page has more than 240 Pages.

Bonpoint children's wear brand

The brand story on behalf of brand --Bonpoint began with the first children's clothing store opened by Marie-France and Bernard Cohen in Paris in 1975.

It is called the family legend of flangy style.

Bonpoint's unique French left bank style and its unstoppable aristocratic temperament and professional children's wear background are undoubtedly the world's most famous children's wear brands.