Buying Mode To Promote Garment Enterprises' Product Development

The development mode of apparel buyers is based on enterprises.

And buyer mode product development is a three-dimensional product development.

It is a kind of development directly from the market demand and the front end of fashion fashion. This mode needs the reorganization of enterprise product development mode to complete.

Concretely speaking, we should restructure our products from the following aspects.

First, introduce a buyer's position and incorporate it into the enterprise's product development work.

The product development of buyers is only an important duty of their main work functions. In the product development mode, the buyer's main job is to buy new samples and new product development information for enterprise designers to develop and use products.

In the process, buyers need to participate in the specific development so that the designers can display their products according to their own intentions.

At the same time, buyers also have independent product development power, that is, when buyers in the market, found that some popular styles have not yet appeared in the real market sales period, and these styles are their own products in the current season, there is a shortage of styles, or in the next season, the important styles of product development, the buyer will not directly through the enterprise product development department, directly produce these products or require enterprise designers do not have to make changes.

This is the role played by buyers directly and indirectly in product development after the introduction of a buyer's position.

Two, set up a new mode of work for enterprise designers.

The original designers of clothing enterprises are independent of product development, but when importing buyers, enterprises need to re engineer the work functions of designers, so that designers can take the new product development information of buyers as reference, and develop their own work independently.

Here, it needs to be explained that the redefinition of the work function of the designer does not mean that the work of the designer's product development is not important, but is more important than before.

Designers need to revise the samples bought by buyers so as to match the styles and consumers of their products.

If we haven't done all this well, it will not work well for product development.

At the same time, designers also need to develop their own independent product development. Although these works have become auxiliary work from the original main work, the assistant work of designers is very important for delaying the product development style of enterprises.

Three, set up enterprise product operation center.

Traditional clothing enterprises separate their own product development departments, production departments and other professional functional departments separately. The advantage of this is that the departments are able to do things well according to the functions of their departments, but they can not achieve good coordination in the cooperative system.

And the re established product operation center.

It is a department that combines product development, development assistance, product order, processing enterprise production management, production technology management, process plate making, warehousing and logistics, and store daily sales analysis, and its internal division of labor is clear and coordinated more smoothly.

The establishment of the product operation center allows product development to be completed in a single department until it is listed for sale.

In this way, the whole process of product development is controlled.

The Department is responsible for the management of enterprise buyers, designers, craft plate making personnel, production, logistics, shop sales analysts and so on, so that the coordination of operations in a department to complete the work of the past several departments.

Efficiency has been greatly improved.

Four, the establishment of enterprise information system here refers to the construction of enterprise information system, which refers to the construction of product operation center for enterprise product development information system.

Mainly in three aspects.

1. Buyer's hunter and probe information network system.

Hunters and probes are full-time or unidentified personnel who provide information for new buyers.

Hunters are distributed in various brands and fashion centers in various countries to provide information for new product development for buyers.

Probe is distributed in various apparel market, providing new information and marketing information for buyers, so that buyers can be more clear about their direction in product development.

2, establish information coordination and communication system for product operation center.

The system is a platform for information communication between buyers and designers, buyers and buyers, buyers and hunters, operators, buyers, and product operations centers, buyers and market terminals.

Enterprises need to invest in the construction of corresponding facilities and management system.

The completion of this system will enable enterprises to exchange information on product development accurately and timely in product development without asking when and where.

The failure rate of product development is greatly reduced.

3, goods sales information system.

This information system is a timely feedback to the buyers and designers on the daily sales situation of each store, so that they can make clear the situation of the products sold in the market in the sales data analysis on the same day. These situations are very important for buyers and designers to analyze the style development success or not.

The function of the system is to enable buyers and designers to understand the market situation in the shortest time, make decisions on product development faster, and make the product operation center decide on these styles and decisions in the fastest time to reduce inventory.

Five, enterprise market operation information system.

This system also plays a role in product development.

The marketing department will regularly and regularly collect information on climate information, market environment information, comprehensive sales analysis, sales volume changes, store personnel change information and marketing strategy, and feedback information to the product operation center, which will play a decisive role in product operation center and buyers, designers' product development and operation.

Moreover, such information is shared.

It is convenient for relevant product developers to inquire at any time.

From the above five aspects of information system establishment and restructuring, the formation of a shared product development general operation mode, so that enterprises can more quickly and effectively carry out the buyer's mode of product development.