Foreign Brands Take Advantage Of The Shoe Fair To Seize The Chinese Market.

As the largest in the world footwear industry China's footwear industry is full of temptation from the producer countries and the largest footwear consuming countries. Taiwan area Shoe enterprises With its product quality and meticulous management, riding the easterly wind of the E C F A, it is accelerating to enter the mainland market, or to open up direct stores, or to find agents, or to exchange advantages with mainland shoe companies. Foreign brands such as Spain, Portugal and other countries are relying on mature brand advantages to show full confidence in entering the Chinese market. In contrast, the domestic shoemaking, the scrimmage between brands is still going on, most of them. brand There are still many problems such as low level of independent research and development, inadequate attention to the creation of brand value, and so on, that many times can only be done on the price. How to enhance the competitiveness of domestic brands will be a problem worth thinking for a long time in the future.

The disorderly competition of local brands and the accession of a large number of "foreign products" will surely trigger a new round of international competition. Against this background, "the ninety-ninth China footwear trade fair and the famous brand store docking Exhibition" has taken the banner of "all for the Chinese market". With the professionalism spirit of "professional boutique Exhibition", it has refined and enriched the original exhibition forms to meet different customer needs, and has established a communication platform for high-end brands, department stores, large chain shoe city and high quality channel providers at home and abroad through comprehensive exhibitions, forums, on-site docking, Sharon interaction and selection, with a view to working together with domestic and foreign shoe enterprises and excellent channel providers to work together to improve the "ecological balance" of China's footwear market.

Shoe manufacturers: attracting channel players with product advantages

For the shoe companies in the market, the pressure in 2010 was no less than that in the past. Although the global economy began to pick up, they experienced a wave of twists and turns. From the shortage of migrant workers to oil shortage, electricity shortage, and then to the "wage surge", "migration tide" and the rise in costs, and after several shocks, they can truly realize the arrival of the "meager profit era". They can no longer take the traditional route, and break through the traditional imperative. Relying solely on product superiority has been unable to maintain its market position. It must be promoted in an all-round way, from "internal repair" - specializing in products and management to "both inside and outside", so as to further strengthen the channel development. The relevant person in charge of the shoe industry of Hua Hua said that the reason why he was concerned about the "ninety-ninth shoe fair" was a strong channel resource behind it. Shopping malls, retail chain shoes city, excellent agents and strong retailers were the most urgent partners for shoe manufacturers.

In addition, many of them have been trying to expand their overseas markets. They have been attracted by the strong consumption potential of the mainland market and have been attacking domestic sales. This group of shoe companies also expressed great expectations for the ninety-ninth shoe fair, hoping to find new opportunities for export to domestic sales through the exhibition.

Shoes, enterprises and enterprises: to achieve R & D and channel advantage swap

Strong manufacturing strength, many outlets and serious homogenization are typical characteristics of these three shoe enterprises. Since the beginning of this year, three shoe manufacturers have been upgrading and upgrading in different ways, or improving their R & D capabilities, or entering the high-end market through overseas acquisitions, or strengthening terminal management to upgrade channels. For example, in consolidating its own brand products, it has also stepped up the pace of channel upgrading, such as acquiring FILA to enter the high-end product market, expanding terminal sales outlets, and opening large flagship stores. In addition, he bought Marie Wade. "The ninety-ninth shoe fair" will undoubtedly provide more high-end brands to the shoe manufacturers of the three industries, providing a good opportunity to learn more advanced design and research concepts. At the same time, it also helps to facilitate the resource exchange between foreign shoe companies and the three shoe manufacturers.

Shoe manufacturers: fully demonstrate their advantages through exhibitions

In 2011, the ninety-ninth Shoe Expo investment information was released, and it was widely concerned by footwear brands at home and abroad.

A thin leather shoes, leopard, Yi Quan, Xin Qiao, and so on have become the first batch of exhibitors in the ninety-ninth Shoe Fair 2011. This has nothing to do with the good results they received at the last shoe fair. In particular, the thin leather shoes at the ninety-eighth shoe fair, with its unique exhibits and promotional methods, attracted many professional spectators, and became the most popular booth at the exhibition site. At the same time, it attracted the attention of mainland shoe companies.

In addition, the famous women's shoes brand MissSofi, shopping mall as the main access channel, and branded most mature cowhide and other shoe enterprises have also signed up for the "ninety-ninth shoe fair". The relevant person in charge of the shoemaking Development Association said that the signing of E C F A abolished the "toll booth" on the expressway between the two sides of the Taiwan Straits, providing policy support for the shoe companies to enter the mainland market. The ninety-ninth shoe fair provided a visible springboard for the shoe manufacturers. On this exchange platform, the cooperation between the mainland shoe enterprises and the shoe manufacturers will enter a substantive stage.

Foreign brands such as Portugal and Portugal: looking for a window to enter the Chinese market through exhibitions

Portuguese well-known footwear brand T A T U A G G I, sold very well in Europe, very much want to open up the mainland market. At present, T A T U A G G I brand is seeking the general agent in mainland China, but is suffering from no good platform. After fully understanding the "ninety-ninth shoe fair", the exhibition agreement was signed immediately, and the scale and location of the exhibition were determined on the spot.

The brand owner said, "the ninety-ninth shoe fair" is very well positioned, which is the window they need to enter the Chinese market.

Subsequently, the famous brand Wanli Wei and ENRICO COVERI also signed a cooperation agreement with the "ninety-ninth shoe fair". It has been learned that Enrico Coveri has been expanding its business in cities such as ",", "hot", "Santa" and "poly". In August 26, 2009, the first franchised store was opened in the port of Hong Kong square, and was officially stationed in China. After that, the brand will be opened in the fashion shopping center such as the new world and the Far East department store. Enrico Coveri brand leader said that he hoped to participate in the "ninety-ninth shoe fair" to be able to cooperate with more shopping malls and other channel providers and appropriate brands.

The French brand CARVEN (card) leather has achieved very good results in the "ninety-eighth shoe fair". It has successfully entered more than 10 stores of the system and attracted the attention of many chain systems. The head of the card company is always praises the exhibition. Not only has it decided to attend the ninety-ninth exhibition, but also keeps introducing the shoe show to friends. {page_break}

Coincidentally, HISPANITAS, who has a pure Spanish heritage, has participated in the "ninety-eighth shoe fair". Today, it has received calls from shopping malls and has conducted in-depth discussions with several shopping malls. They have decided to increase the exhibition area on the "ninety-ninth shoe fair" and recommend other Spanish brands who want to enter the Chinese market.

The international footwear organization is optimistic about the ninety-ninth shoe fair.

The economic and Commercial Department of the Consulate General of Spain has also sent business commissioners to communicate with the heads of the ninety-ninth Shoe Expo Organizing Committee, hoping that with this platform, more Spanish brands will be introduced into China to explore the mainland market.

The Foreign Trade Commission has attached great importance to the "ninety-ninth shoe fair". Not long ago, 4 representatives from the professional school participated in the ninety-eighth shoe fair. After that meeting, they actively sought data reports from all aspects of the exhibition. The agency is a government agency, with offices in its own offices. It often organizes business contacts between countries and countries, and organizes various enterprises to participate in various exhibitions. The relevant responsible person said, "we will lead more shoe manufacturers to participate in the exhibition, and make unremitting efforts to achieve breakthroughs in the Chinese market."

The German retail business association is in contact with the Organizing Committee of the ninety-ninth shoe fair. Its responsible person said, "the positioning of the ninety-ninth China shoe industry leather goods fair is very consistent with our expansion plan. Germany's shoes and leather brand will step into the Chinese market step by step."

Xue Lijun, general manager of the ninety-ninth shoe fair, the main contractor, Baicheng Business Service Co., Ltd., in an interview with reporters, said: "with the influx of international brands, the competition pattern in the domestic market is undergoing subversive changes, which puts forward higher requirements for the Chinese mainland. We will also do enough articles on the details of the exhibition, and strive to build a platform for communication and cooperation that converge, complement each other, share resources and complement each other, so that domestic and foreign shoe companies and various channels can have more opportunities for cooperation and exchanges, so as to work hand in hand to maintain the harmonious and balanced development of China's footwear market.