National Culture: The Booster Of Home Textile Design

　　 In the economy Globalization With the ever deepening and fierce competition in the international market, the international competitiveness of products will first depend on product design and development capabilities. The practice of development in Britain, Finland, Germany, Italy, Japan and other countries shows that design has become Traditional manufacturing The source and core power of industrial competition.

　　 According to the statistics of the American Industrial Design Association, the investment of US $1 in industrial design can bring us $2500 benefit. This data is widely recognized by the industrial design community. Therefore, the design industry is regarded as an important means of enhancing the value of products by enterprises all over the world.

In the past few decades, China's economic development mainly relies on cheap production factors, such as labor. "Made in China" has almost become the pronoun of OEM and stereotyped. And from "made in China" to "Chinese creation", it will change the status of China's low value production in the value chain, create a world-class brand in China, and reshape the new image of "made in China", and design plays a very important role in it.

Design should be inherited National culture

Chinese art has a long history and has a history of more than five thousand years. However, how to show Chinese art to the world, let the world know and understand China, and make Chinese art flourish, is the current situation before us all, and it is a question that every designer must solve.

In the home textile industry, we are pleased to see that the strength of home textile design has been continuously strengthened in recent years. Compared with the past, the original design of "made in China" textile products has become more and more heavy, and on the other hand, it is not difficult to see its slow development in the world. Although China is a large country of production, it still thinks that processing abroad is the main product. There are not many famous brands in China. The famous Chinese textile products in the world are few. The domestic textile enterprises lack originality in the original design of the products, and the prevalence of plagiarism prevails. That is why the competition in the development of Chinese textile industry is so fierce, and the pace of walking onto the world is so slow.

At present, in the field of home textile design in China, people worship foreign design patterns blindly. A foreign pattern can be produced by many companies on different fabrics in China, and a large number of Western materials are imported into the West. They are closely related to the prevailing fashions in Europe and the United States, but the native culture is only a decoration and seasoning. However, the reason why European and American cultures earn respect lies in their self respect and self reliance. Their culture is rich in accumulation and carried forward in their inheritance. They belong to the eastern countries, while Japanese designs retain their own cultural traditions while absorbing foreign cultures. Although they advocate European and American cultures, they are always just a superficial gesture. They still retain the unique spirit of the Japanese nation. They are not simply imitated, nor are they simply catering to others.

Nowadays, the primary problem faced by China's home textile enterprises is not to learn the so-called "international language" or to pursue some gorgeous and empty concept. First, we should break the superstition and worship of European and American culture. Only by stepping out of the imitation and copying dilemma and forming a distinct design concept and design style can Chinese textile enterprises bring business opportunities to the enterprises and bring vitality to the whole industry.

From "likeness" to "spirit likeness"

"We don't have to paint the facial makeup of Peking Opera and wear dragon robes to make people recognize that we are Chinese. We can use very internationalized elements in design, though the symbols are internationalized, but the ideas expressed are Chinese and contain Chinese culture. Jin Daiqiang, an advertising designer in Hongkong, said when he talked about his own design process.

This passage is a good illustration of the relationship between internationalization and nationalization. The internationalization of home textile design should not only be reflected in the sense of form of the national style, but also the introduction of national culture and national ideology. Two.

Traditional culture is the soil of every nation's design. Only by designing the local culture can we create brilliant works.

Although human culture varies widely, it is the same way. In the design of home textile designers, we should discard the superficial understanding of traditional Chinese culture, that is, the simple application and copying of "form", and integrate the essence of traditional Chinese culture, namely, "God". You need to know how to integrate the essence of Chinese culture into design.

Ink painting and calligraphy, as the treasure of our country's art, have been adopted by many designers. They reflect their connotations and charm through the ingenious arrangement of black, white and grey. They still conform to the appreciation trend of people of high level and high grade.

In folk art, we can feel the rich imagination of the Chinese nation from rich forms and contents. These imaginations are embodied in the creation of folk arts and crafts such as paper cutting, New Year paintings, clay sculpture, wood carving, porcelain, weaving, embroidery and so on. Those rustic, concise, flexible and exaggerated shapes and patterns fully show the essence, spirit and spirit of national culture.

Chinese culture activates home textile design

In recent years, western fashion designers have drawn inspiration from Chinese culture and set off the popularity of Chinese style.

China has a long history and splendid civilization. Chinese home textile designers do not lack the accumulation of culture. The problem is that they can not combine oriental culture with western fashion. Modern fashion is internationalized, and the more ethnic things are more easily absorbed and adopted by international fashion trends, therefore, internationalization and nationalization need to be organically integrated.

As a major textile producing, consuming and exporting country, if we want to take a place in the international market competition pattern and gain more market discourse power, we must attach importance to the design and continuously enhance the added value of the products. The design will be a powerful booster for industrial transformation and upgrading.

In the process of designing and changing China, we should not simply interpret it as the development of the Chinese market, but the development of local culture and local concepts. Our advantages are local, but we must note that the local culture must be integrated with the world's advanced culture, which will have a positive impact on the Chinese market.

Integrating Chinese fashion elements into design and designing with Chinese characteristics will not be a change in design, but a change in design in China.