How Does Creative Shop Attract Customers?
In the creative shop of Wang Cheng, there are more than 300 varieties, mainly selling personalized home, personalized gifts, lip phone, and power generation. Flashlight Folding computer keyboard, every product in the store will bring "accidents". How to choose these products, Wang Cheng admitted that he had spent a lot of thought on purchasing.
Pursue freedom and abandon medicine and start an undertaking
Wang Chenglai, 25, is only 4 months away from Dongguan. The creative shop has made a lot of noise and talks about the entrepreneurial process. Young The little boy could not help moistening his eyes. Wang Cheng was originally a medical major, and his family had heavy hopes for his profession and future. In 2005, Wang Cheng, a sophomore, went through his first internship. "After internship, I found that I was not interested in medicine at all. I wanted to be responsible for myself and future patients, and decided to drop out." Speaking of this experience, Wang Cheng was very calm: "the stronger the opposition and disappointment and obstruction of family members, the more I want to stick to my own ideas."
In this way, Wang Cheng found a job in Guangzhou. After more than a year's work, Wang Cheng accumulated some experience and funds. In July 1st of this year, Wang Cheng came to Dongguan with his girlfriend and began the road of free entrepreneurship. "Some people say that people in 80s do things regardless of consequences. In fact, we just do what we really want to do." Wang Cheng said.
Each item is personally tried.
In the creative shop of Wang Cheng, there are more than 300 varieties, mainly selling personality. Home Furnishing , personalized gifts, lip phone, power generation flashlight, folding computer keyboard, every product in the store will bring "accidents", how to choose these goods, Wang Cheng admitted, in the purchase of a lot of thoughts. "Every time I purchase, I will personally use every commodity, understand their usage and performance, and sell them to them if they like," Wang Cheng said. "I originally liked some novelty new products, and the quality is the most critical." Although he has been doing business for more than two months, Wang Cheng has his own set of "business rules".
Besides buying, how to sell products is also exquisite. For two young people who have never had sales experience, the test is not small. When the shop opened, two young people found that although the popularity of the shop was strong, they didn't buy many people. So, Wang Cheng's girlfriend Shi Meihong often went to the nearby shopping malls and small shops to study how other salesmen could sell products and return home at night. The two people often analyzed and practiced together. Today, Shi Mei Hong has learned how to identify guests. It is best for housewives to introduce product functions in detail, and even to demonstrate that fashionable young guests are best advised to speak less and let them choose their own.
Expand sales channels and prepare open shop
The shop opened two and a half months ago, and two young people have a balance for their own shop. Although it can sell more than 8000 yuan per month, but because of the large cost of rent and purchase, there is little profit left every month. "We are very satisfied now that we can make ends meet," Wang Cheng said. In order to expand sales channels, Wang Cheng intends to open a home network, upload photos of the store's goods to the online shop. At present, the shop is in the process of preparation.
With the opening of online stores and the improvement of the popularity of small shops, Wang Cheng and his girlfriend always believed that their businesses could be successful, believing that they could fulfill their dream of freedom.
Secrets of success:
Lip phone, power generation flashlight, folding computer keyboard and so on. More than 300 creative products are placed neatly, attracting many customers' eyeballs. The Century Square's trend Shinkansen converge on the small shops of Dongguan's personality. In the humble corner of the shopping mall, Wang's creative shop has won many popularity. The 300 items of goods displayed in the shop have publicized Wang Cheng's personality and carried two young people's vision and hope for the future.
Market potential:
In the era of creativity and individuality, the truly exotic products will be welcomed, attracting more young people and having greater market potential.
Risk warning:
There are many creative products stores, and it is easy to be copied. Searching for personalized products is an important way to maintain style. Today, with the development of information technology and logistics, the unique source of goods has become a magic weapon for many small businesses.
Site selection:
In Dongguan, the more popular East City Pedestrian Street business circle and the West Road business circle can bring many guests, and many young people near the school are also good choices.
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