Designers Are Fleeting, Fashion Brands Are Hard To Revive.

Those designers who have more personal style than their brands will one day stand on their own or fight for other brands. They have absolute initiative, but for brands, I am afraid that they will have to go through a painful period of exploration and positioning.

Madeleine Vionnet

If fashion designers can revive, who do you hope to be?

I hope it's a slanted master Madeleine Vionnet.

Behind her, there are countless entrepreneurs and designers trying to revive her brand backdoor, from the Kuwait luxury group Sheikh Majed Al-Sabah to the fabric production giant Marzotto, from the young Greek female designer Sophia Kokosalaki to the old Marc Audibet and the now run Rodolfo Paglialunga.

Since 2004, the brand has been constantly looking forward to fashion fans.

This may be the next Chanel, Dior, both from the brand's history and style, has the confidence to dominate the fashion stage.

Unfortunately, in the past 6 years, from the far away Iraq war to the recent economic crisis, the brand seemed to be unlucky, or perhaps it was waiting for a new owner who really suited it, so that Madeleine Vionnet could not get angry under the fountain.

After a series of frustrating, a Vionnet fashion series with a sense of the times and people familiar with each other was born.

That's the way I love Vionnet!

The feminization of the slanting and wrinkle details is used in the style of the modern sense, and the impact of inheritance and innovation on the fashion is decadent and decadent.

Just like Vionnet used to find inspiration from traditional Greek costumes and create oblique cutting techniques, today we are looking for new possibilities from her designs.

C e line

While some brands are trying to excavate history, some brands are drawing a line from history.

C line's new designer, Pheobe Philo, has injected new strength into it.

Not only did the trademark change, but also we saw a different C e line.

Simple and modern, straight line, warm color, fast single color, from bag to fashion, C e line quickly and completely completed the process of rebirth.

It looks familiar, not the neighbor's younger sister, but also Chlo French, the same French brand.

I do not know that because of Philo's success in being a Chlo brand designer, her impression of Chlo AI stayed at the moment of her effectiveness, or Philo did not change her aesthetic tendency for many years. C line became the twenty-first Century version of Chlo.

How do they feel about the fans of C line line, who loved the former era?

Since 1967, the brand founder Celine Vipiana has released her first ready-made garment series and named them "Couture Sportswear". C e line has always carried on the style of leisure and elegance. Especially in 2006, the designer Ivana Omazic took over the brand, and even used the example of twenty-first Century new sports style.

Today's Chlo AI is still competent, but sports elements are missing.

When all brands are bragging about "brand inheritance", C e line has stepped out of the next step.

It can be said that Philo leads the new trend of following designers rather than brands.

Many Chlo AI's loyal fans moved to C line store.

Whether the fashion editors will be pleased at this time, some of our consumers have finally regained their sense of brand worship from the beginning of 80s.

If one day, a star designer leaves, where does the brand look for its heritage? Is it risky to change or continue to carry on?

Givenchy by Riccardo Tisci

The same happens in Givenchy.

Today, the correct and complete name of the brand in the media should be Givenchy by Riccardo Tisci.

Designers are also afraid that one day they will leave the cool trees to become nobody, so the day of the Korean Dynasty must be quickly established for themselves.

If the brand founder Hubert de Givenchy is alive in the sky, there must be some criticism in my mind: I have not yet rejected the fact that you converted my pronoun of elegant black dress into gothic rock. You took me as a springboard.

Compared with the change of C line, Givenchy has long been out of recognition after several rounds of designer changes.

What's more, Balmain is not only the brand that has created a mixture of advanced bling-bling sense and rock and roll military uniform, but also its own full name Pierre Balmain has been used by the current owner to make a second-line brand that is quite different from the original style of the brand.

Even though Dior has gone through a period of "deviant" design, it also needs to return to the original bar jacket, not to mention Chanel designed by Karl Lagerfeld. Every season you can find the shadow of historical classics.

The Kaiser emperor in the fashion world never asked to add his name after the name of the brand, but his status is obvious to all. Even the peak period of Coco Chanel has never been known, and today's Lagerfeld can be done without anyone.

The emperor is interested in presenting his personal likes to his own brand, rather than tampering with the classic elements of the brand.

Those designers who have more personal style than their brands will one day stand on their own or fight for other brands. They have absolute initiative, but for brands, I am afraid that they will have to go through a painful period of exploration and positioning.