Nanjing Network Pushing Company Receives Business License

National Day holiday, "

Reporters investigate the "Network Pushing Hands" company from behind the scenes to the stage.

"There are many traces of network pushing hands in this incident. You see Town God's Temple, Oreo, rejoice, the Bund, Metersbonwe..."

In a residential renovation office in Xu Fu Lane in Nanjing, a 29 year old fat man is hiding in front of the computer, laughing foolishly. This fat Hu Wenjun is the general manager of Nanjing's first network push company "Nanjing push hand Network Marketing Co., Ltd.".

Before accepting the interview, Hu Wenjun repeatedly stressed to reporters that he just wanted to introduce the relationship and difference between the industry and network marketing, and did not wish to talk about more specific cases, because these cases are business secrets for the company. "We have confidential agreements with our customers."

In Hu Wenjun's hands, the reporter saw the business license that Hu Wenjun just obtained this year. The business license issued by the industrial and commercial bureau of Gulou District is marked with Hu Wenjun's relevant information. In the name column of the enterprise, it is filled with: "Nanjing push hands Network Marketing Co., Ltd.", the book capital is "100 thousand", and in the business scope, it is "network marketing planning, economic information consultation".

"We are the first company in Nanjing to register as a business based on network marketing planning."

Hu Wenjun told reporters that there are many people who work in the network pushing hands in Nanjing, but most of them are hidden behind the scenes. Some of them are single handedly engaged, others are in the form of workshops, and some are being "encouraged" to the marketing department of enterprises.

When I set up a specific company and receive a business license, I will be one.

Talking about why the business license is received, Hu Wenjun frankly said that it is to pursue the legality of operation, because the industry of "Network Pushing Hands" is very mysterious to ordinary people.

Even some government departments often focus on them. "I have been interviewed by the Internet supervision department many times."

Hu Wenjun said that this made him come out of the curtain and go to the stage.

4 employees can mobilize thousands of "network navy" in Hu Wenjun's company. The reporters found only 4 employees, general manager Hu Wenjun, a company's front desk, and two experienced network promoter.

"Do not think that we are only 4 employees. There is no storm on the Internet. As long as I want to mobilize, it is not impossible to mobilize thousands of network Navy forces at once."

Hu Wenjun briefed reporters on the specific practitioners of the industry. According to the chain, the upstream and downstream sectors are: network drivers, network players and network Navy.

Hu Wenjun is more repulsive to the "network hitchmen". He told reporters that the Internet beater is also the legendary "network triad". It is a behavior of "slander and discredit" to competitors on the basis of a large number of post Posts posted on the Internet.

And he defined himself as a higher level "network pushing hand". Compared with the general network water army mechanized post posting, his business is mainly "guided" and "technical".

"The work done by the network Navy is too mechanical, and they are also the last link of the entire ecological chain. The network calls such a person 50 Fen, but in fact, they can not even get 50 Fen. As far as I know, if the general network water army receives a big task, the average post can only get one or two cents, and the lowest even has only eight points."

Hu Wenjun told reporters that his work is mainly to provide marketing and publicity for people and events, and his fees can reach "one piece".

The "Contractor" received a large package of live hours to be a moderator of a well-known community in Nanjing, the "network pushing home". Hu Wenjun gathered nearly 500 Internet promoter, who was known in the "pushing hands circle" of Jiangsu, Zhejiang and Shanghai.

This aspect stems from his rich experience of "bubble net" - 8 years ago, he was fully engaged in online game services, and was familiar with the characteristics and audiences of the major Chinese forums.

"Behind the vast majority of Internet Celebrities and enterprise marketing events, they are all network pushing hands and professional planning teams in operation."

Hu Wenjun said.

He introduced the general work process of "Network Pushing Hands": first, excavating characteristic personalities and events, making network planning and marketing programs, and tailored personalized language and advertising words for them; then choosing websites with strong popularity and easy attention, and forum posts, basically including famous forums such as West Temple, Tianya, mop, and famous commercial websites such as Sina NetEase.

Posting is just the beginning of the workflow. The network drivers then use all kinds of resources to paste the thread, continue to create controversial topics and follow up plots, keep the attention of the posts. Finally, analyze the click rate and the number of replies to provide data for traditional media, performing arts companies and businesses. After being recognized, the Internet red can successfully pform into the stars in the real world, participate in the activities of endorsement and performance, and the entrusted enterprises can also get a great exposure and reputation.

As for the specific division of work, Hu Wenjun describes himself as "Contractor" himself. If the workload of a project is not large, his own team can carry out it.

And if the company demands high and needs them to conduct marketing in all the forums and commercial websites across the country, he will subcontract the project to the network Navy. "On my contact QQ, there are 20 phone calls of the network water force leaders.

It's basically a hundred answers. "