Dongguan International Shoe Exhibition Develops "Cold"

October 29th, the twelfth China

According to the reporter's on-the-spot observation, the twelfth China Dongguan international shoe exhibition, known as the "barometer of footwear industry", was opened yesterday.

Prior to the Organizing Committee Publicity, the exhibition area of 20000 square meters, and attracted 500 powerful enterprises to display the latest products.

Yesterday, reporters verified that the current exhibition area was 18500 square meters, a total of 460 exhibitors, including internationally renowned brands, participated.

In addition, reporters also observed that the past few years have been actively exhibiting Dongguan's local businesses, some of which have been reduced, such as Huajian, cross Japan and the world.

Live voice

Raw materials and appreciation of RMB are bothering shoe companies

The economic situation has improved and enterprise orders have rebounded considerably.

However, many shoe companies encountered problems such as rising prices of raw materials, high cost of employment, shortage of employment and appreciation of the renminbi.

Dongguan Hongda shoe industry staff told reporters, "the first half of the order and new orders at the end of the accumulation, a large number of workers are in urgent need.

Even if the monthly salary has been raised to around 1500 yuan, it is difficult to get a better job.

Raising wages means higher costs. "

Shen Sufen, manager of foreign marketing department of Shun Sheng shoe industry Co., Ltd., Chaoan, Chaozhou, said: "raw materials have been rising this year, pigskin materials have risen by 30%, plastics have risen by 20%.

At the same time, exports are also greatly affected by the appreciation of the renminbi.

Reporters also visited several shoe factories also said that the pressure on the cost of raw materials increased greatly, and finally squeezed the profit margins.

If we continue to rise, the pressure of survival will be bigger and bigger.

In this regard, Zhu Yulun, chairman of the elegant Exhibition Service Co., Ltd. analyzed that enterprises must pform as soon as possible, from manufacturing to intelligent manufacturing, or sooner or later the market will be eliminated.

He pointed out that enterprises must first develop quality and develop their own brands in the direction of market development.

Secondly, the domestic market is a must for competition, and enterprises should also strive to turn to emerging markets.