RMB Appreciation Accelerates &Nbsp; Wenzhou Shoe Enterprises Are In Trouble Again.

In recent days, Continuous appreciation of RMB , Export enterprises Meager profits are vanishing. What is the impact of the RMB appreciation on export oriented enterprises? A businessman engaged in shoe production said to the reporter, "please don't call me boss. If RMB revalues like this, I'm not as good as an ordinary worker. Shoemaking industry We should pay close attention to the problems of RMB appreciation, shortage of labor resources and the entry of foreign retail businesses.

Acceleration of RMB appreciation

In recent years, the RMB exchange rate has reached a record high. The exchange rate of RMB to us dollar broke through the psychological price of 7.80 to 1, and the exchange rate with the exchange rate of Hong Kong dollar also broke through the psychological price of 1 to 1. The RMB exchange rate has such a strong performance that many people expected. Although the market has reached a consensus on the appreciation of the renminbi, it is indeed surprising that the rate of appreciation is so fast. At present, the impact of RMB appreciation is not big enough for export oriented shoemaking enterprises. The 2% appreciation of the footwear industry can still be adjusted. But if the RMB continues to rise, the price of raw materials rises sharply and the wages of workers increase, many small and medium-sized export shoe enterprises may not be able to sustain it. Therefore, it is suggested that shoe manufacturers should avoid the risk of short-term orders by increasing the prices of export products, or increase the proportion of products exported with high technology content. At present, the products with high added value and high technology content in the footwear industry are still few. Enterprises should gradually realize the export from products to capital output, brand output, adjust product mix, improve product quality and grade, and increase the added value of products. Only in this way can the shoe enterprises guarantee their favorable position when they export.

Scarcity of labor resources

The shortage of labor force is a common problem in shoemaking industry. With the strain of labor resources, enterprises began to fight for labor resources, and even one area to another area contend for labor resources. For example, the Labor Department of Shishi went to Qujing, Qinghai, Haidong, Guizhou and Qianxi to recruit workers in Yunnan. Sufficient labor force is the guarantee for the normal operation of shoe enterprises. In recent years, shoe companies have frequently encountered "labor shortage". In the final analysis, the credibility of shoe companies is the key. Some small and medium-sized shoe enterprises are not standardized in their employment system. They do not pay attention to corporate culture, long working hours, low welfare benefits, arrears of wages, and many other migrant workers are deterred. Therefore, shoe enterprises have reviewed this issue and actively corrected it. Shoe enterprises should pay attention to the construction of their own brand benefits, improve their working and living environment, and optimize their management system, so as to deepen their corporate culture. Over time, shoe enterprises will no longer have "recruitment difficulties" and "labor shortage" phenomenon.

Foreign retail competition

Because of the growing domestic demand, foreign companies seem to have placed more hope on China's retail market. The world's most famous Spanish apparel brand ZARA, Sweden's largest clothing chain operator H&M, Japan's famous leisure clothing brand UNIQLO will be stationed in China. GAP, the world's largest clothing company in the United States, is the first to open "Jin Kou", and says it will open its first direct store in China in 2010. Faced with the overwhelming pressure of foreign fashion, China's footwear industry has developed a new turning point, which is to develop in a large-scale and centralized way. Some shoe companies draw on the international popular mode of operation, and display all kinds of products. They can not only satisfy consumers' one-stop shopping needs, but also enrich the store image, and help to enhance brand awareness and reputation in the minds of consumers. The integrated sales mode is considered by the industry to be the best mode of terminal sales of Chinese footwear industry for a long time in the future.

In addition, in the face of the impact of the international environment, there are many uncertainties in the future. Shoemaking industry also needs to pay close attention to the problems of urbanization, oil price, foreign capital retail industry and logistics industry. Only by constantly paying attention to market dynamics and adapting to the national rules and regulations, can shoe enterprises remain invincible.