Opening + Shop &Nbsp; Hongqi Street Business Circle Again Launched A Marketing Boom.

Although it was known as "silver ten" in October, after the "eleven", Changchun was the largest city.

Opening + shop red flag Street

This reporter has learned that at present, the rate of winter shopping in Changchun's major shopping malls has basically reached 80%. In the face of the constant drop in temperature, consumers are beginning to pay great attention to the promotion of winter clothing in major shopping malls in Changchun.

However, with the opening of Hongqi Street Wanda Plaza and the celebration of Eurasian merchants in November, winter clothing sales promotion began to be put on schedule in advance.

It is understood that today's opening of Hongqi Street Wanda Plaza, a variety of promotional activities have been kicked off, the indoor boutique pedestrian street GXG, 19, eight, 3, HOTWIND, K-2, V-ONE and other fashion apparel brands, the new clothing has ultra-low discount; in order to vigorously reclaim the cost of users during the opening, the department stores also launched free VIP service, TEENIE WEENIE, E-land, Etam and other new winter products also launched surprise offers.

Eurasian merchants, who are about to celebrate the store, are also making preparations to celebrate the promotion. According to Li Yanbing, general manager of ESPRIT, Eurasian merchants, in order to fully cooperate with the Asian and Asian businesses, the preparations for goods have been very sufficient. The new promotion of winter clothing is the highlight of this celebration, and I believe it will bring surprises to the consumers.

Theme activities pull the popularity of consumers Shi Huiduo

Whether it is Wanda opening, or Eurasian businesses are celebrates, for consumers, absolutely can get a lot of benefits.

Shopping malls attract popular popularity through thematic activities.

Eurasian merchants are currently adjusting their brands very fast. Many famous international brands have been stationed. In view of this celebration, Lv Xingyan, deputy general manager of Eurasian merchants, has introduced the need to carry out the integrated marketing of big brands. In the past, these international brands rarely participated in activities. During the festival, they could produce enough support, such as high score points, progressive gifts and certain small discounts.

After the opening of Hongqi Street Wanda Plaza in November, the "gourmet festival" will become its main force.

According to Wanda, Wanda 3F food street is the largest indoor theme fashion restaurant in Changchun, bringing together 38 well-known restaurants in the world and 3 days of opening. Consumers can enjoy half price food. In November, they will focus on creating food festival activities. For example, Han Na Shan will introduce the largest stone pot mixing rice, Bella's largest pizza display and all kinds of World Cuisine exhibition, which will be very popular.

Multi format layout, collection business circle benefit

According to the analysis of the industry, with the comprehensive opening of Hongqi Street Wanda Plaza, this large-scale urban complex project has undoubtedly brought further improvement and development to Hongqi Street business circle. Especially in various hardware service facilities, it has filled some blank spots in Hongqi Street business circle, such as parking, entertainment, leisure, catering and other items.

At present, Hongqi Street business circle has formed a good resource integration. Eurasian merchants have relatively high-end brands for consumers to purchase. Paris spring department store brand is relatively dominated by fashionable youth positioning, and Asian department store brand is mainly based on mature women's clothing, while Hongqi Street Wanda fair combines shopping, leisure and entertainment as an integral whole, which is a good place for urban fashion crowd's leisure shopping.