The Three Codes Of "Cashmere Cashmere" Do Not Take The Unusual Route.

Rosamund Kwan endorsement

In the cashmere industry, there is a saying that "the North sends many feelings and the south school is more gentle."

As the spokesperson of the southern style cashmere leading brand, Rosamund Kwan used her charm to illustrate the legend of fashionable women's beautiful life.

Every time

At the conference, dealers also expressed their affection for star Rosamund Kwan. She not only made them love them, but also made their customers like them.

Rosamund Kwan, an international superstar, was an atomic bomb launched in 2005 for the cashmere industry.

In the shopping mall in the north and south, Rosamund Kwan's charming smile is everywhere.

From the rise of market channels to the construction of terminal brands, Rosamund Kwan endorsed the "huanghuang cashmere", which has established an unprecedented monument of commercial effectiveness in the history of Chinese fashion.

More EMI consumers are different from other brands in dealing with the brand name of &mdash. &mdash is not the kind of blind fans who follow the fashion, but regards it as a spiritual idol.

Because of this zero gossip and the stars of noble books, there is a rare aura that can simultaneously deduce cashmere and fashion.

Colorful revolution

"Insist on doing different products, insist on making different brands, become the most differentiated competitiveness of the industry leader" is the brand culture of MI Huang.

And from deciding the way to "fashionable cashmere" to today's "colorful strategy", every step of MI Huang's strategy is derived from the actual conclusion of the marketing team.

"Colorful revolution" is the second most important and decisive code of behavior in MI Huang's marketing strategy.

If Rosamund Kwan signed the brand to expand the market, the five years of signing a contract have also cultivated the interactive viscosity between brand consumers and brands.

The "colorful revolution" is the important positioning basis for the brand to rise to the champion brand of the same industry.

When other cashmere brand homogenization competition and product style are not clear, MI Huang's "colorful strategy" is like doping the brand.

Many agents said: "precisely because of its distinctive color and fashion trends, the product line has been developed by other brands who dare not, nor have they ever touched any color products, so the sales hits of our stores have been stimulated, so that we are more confident than other cashmere brand agents."

Legend of luxury

The material of cashmere sweater is expensive and the production process is complex.

And since the "cashmere cashmere" takes part in the China International Fashion Week in Beijing, "luxury legend" has become another "New Year's blockbuster" that makes the brand of the Michigan brand more exciting.

Since 2009, the series of "soft gold" on the red carpet has been staged. By 2010, the "bloom of palace beauty", which will be staged in 2010, will be released by designer Qilian gang.

Since then, the cashmere cashmere is not only the leading role in cashmere sweaters, but also a noble protagonist in the fashion industry.

From the rustic simplicity of soft gold to the gorgeous brand quality, from colorful research and development features to the luxurious beauty of the legendary … … stars, celebrities, famous teachers and famous models work together to create a fashionable cashmere brand that will compete with the international fashion brands in the local market.