"Brand War" Era &Nbsp; Shishi Brand Awareness Strengthened

At the same time, Huabao group, Hai Bai Huang aquatic products Co., Ltd., Minnan hardware and many other Shishi enterprises have marched toward the famous trademarks of China, the famous trademarks of Fujian and the famous trademarks of Quanzhou.

In recent years, the volume of application for trademark registration in Shishi has increased dramatically. It shows that Shishi's brand strategy is improving step by step, but it is still at a low level without forming a brand tier.

Li Jungai, deputy director of the Shishi industry and Commerce Bureau, told reporters that although Shishi has emerged some famous trademarks, the overall brand level is relatively low, and the market share of the corresponding consumer groups is not high, and the process is generally slow.

It is reported that our city has 32 well-known trademarks in China (of which 9 are identified by the SAIC, 23 are judicial cognizance), 89 famous trademarks in Fujian, 49 famous trademarks in Quanzhou, and the difference is very obvious compared with neighboring Jinjiang.

The director of the commerce and Industry Bureau of the Municipal Industry and Commerce Bureau told reporters that starting a trademark is to create popularity and enhance the brand effect. Enterprises must enhance their awareness of the product to the public, willing to invest heavily in advertising and actively strive to create a "pioneer" for paying taxes. At the same time, they must also know how to use legal means to safeguard trademark rights.

The official said that in recent years, the "trademark awareness" of Shishi enterprises has been gradually enhanced, and they can actively participate in training all kinds of trademark related knowledge, and actively seek the Countermeasures for counterfeiting and infringement of well-known trademarks, famous trademarks and famous trademarks in the fierce market competition.

But in advertising investment and rights protection, we have done very little, and we have not enough effort and investment.

Some enterprises even remain inadequate.

Of course, this is only a small number of enterprises, most of the enterprises still have great passion for creating brand and striving to create "famous brand", and have done a lot of work.

It is reported that in recent years, the excellent enterprises such as Bin Nu, rich birds, bulls, Shiu long, Golden Camel costumes, and Qi Qi company have collected a lot of evidence and information. The joint industry and commerce departments have gone deep into Guangdong, Yunnan, Sichuan, Hubei and other other parts of the country to crack down on counterfeiting, infringement and other acts, effectively protecting their brands and further gaining popularity.

At the same time, reporters learned that in order to encourage enterprises to actively create famous brand products and famous trademarks, the Shishi government still maintained a high degree of support.

The Chinese well-known trademark enterprises recognized by the State Administration for Industry and Commerce shall be awarded a one-time reward of 500 thousand yuan, and a reward of 400 thousand yuan for a Chinese famous brand export enterprise.

Li Jungai said that the era of "brand war" has now entered the era. Enterprises must learn to manage trademarks scientifically, formulate and implement a scientific trademark strategy and strengthen them.