Wuhan: Refurbished Old Clothes &Nbsp; "Change Face" Value Doubled.

　　 cotton After soaring, the price of winter clothing is rising. Consumer Complained, why many old clothes refurbished, known as the new listing price increase?

　　 Old money is refurbished into new models.

Miss Liu saw a brand of red button buckled coat last year, when the price was 1280 yuan, she thought it was a little expensive and didn't buy it. Last weekend, she found that the brand was pushing the same coat this year, except for different colors, even the fabric styles were the same as the purse, but the price rose to 1580 yuan. The salesperson told her, "this is a new model, and this year it is even more waist."

This year, because of the increase in raw materials, the average winter clothing for women increased by 20%, but many new winter clothes did look very much like last year. A brand salesperson said that the winter clothes are just like those, and every year is the change of cloth and length.

Some netizens bluntly said, "the old pattern of changing the left armband is said to be" New pattern " "Last year was almost the same as this year. It can't be seen very carefully. Sometimes there are pockets and sometimes a different zipper."

The conservative rule is attributed to the "hidden rules".

"This is the hidden rule, which exists every year, which is related to the whole industrial environment." Insiders admit that Wuhan has more contact with new things than Shanghai and Hangzhou. Especially in the early stage of winter clothing development, fabrics, accessories and other information are incomplete. Many manufacturers will choose "conservative" operations, continue selling good styles last year, make a slight improvement and then list them in the name of new models, so that they can sell some of them and can not be completely sold. If you try a brand new style, if you make a mistake, you may lose everything. You will lose everything, innovation and risk.

This person said that the winter clothing investment is bigger than the summer and autumn section, cashmere as an example, the cost doubled five times, plus this year because of the cost of cotton and labor and so on, the winter clothing cost increased by 10% - 20%, and the enterprise risk is bigger. So they tend to be conservative tactic. This is why winter has no spring and autumn style. However, with the large number of winter clothing listed in the middle and later stages, new elements will be incorporated into the market in a timely manner.

It is all the cost of rising costs.

Clothing manufacturers said that the development of winter clothing needed a certain cost. The total cost of clothing was calculated. In addition to fabric cost accounting for 15%, design input and market promotion accounted for 30% of the cost. Many manufacturers were very cautious about new products, especially when winter was just listed, and the market trend was not clear, and manufacturers would seek stability.

The more conservative the style, the more unsatisfied the consumers and agents are, but there is no way for the manufacturers to do so. Insiders say that conservative tactics mean serious homogenization of the style, and the more severe the price war is.

　　 "This is a damage to your own interests. Many VIP customers are familiar with the style of each year, and undoubtedly deceive consumers." Some manufacturers say frankly that this old renovation method has great damage to the brand.