The Eight Quanzhou Science And Technology Association Annual Meeting Was Held In Quanzhou.

On November 3rd, the eighth Quanzhou science and Technology Association annual meeting was held in Quanzhou, Quanzhou.

Internet marketing in Quanzhou in the same period

The rapid rise of online shopping market and the challenge of traditional marketing methods

With the continuous growth of China's online shopping market, the traditional Chinese marketing pattern has changed quietly: one side is the rapid compression of e-commerce enterprises to the traditional enterprises, while the other is the acceleration of traditional enterprises to the field of e-commerce. The opportunities and challenges faced by Quanzhou's traditional manufacturing industry from e-commerce are all intensifying.

Jiang Weiwei, chief consultant of Southern China Consulting Group, said that the total retail sales in China have doubled in recent three years. In the first quarter of this year, China's online retail sales have exceeded 100 billion yuan, with a growth rate of 114.8%.

At present, there are more than 420 million netizens in China, of whom 1/3 has shopped.

He analyzed that, with the gradual deepening of consumer acceptance of online shopping, consumers' online shopping behavior will also show an expansion trend: from standardization to personalization, from small to large, from small to large.

"A lot of businesses have a misunderstanding before that they think that cheap or standardized things can be sold on the Internet, but personalized things can not be sold, such as clothes, people worry about the wrong size, but the fact tells us that clothing is the best seller."

Jiang Weiwei thinks that with the development of online shopping, online shopping will not only be a shopping behavior, but will become a kind of life attitude and habit. In the near future, online shopping will become a very basic way of life.

In addition, he pointed out that with the gradual increase of online shopping penetration, the traditional marketing mode is changing: pure e-commerce enterprises have been aiming at the traditional enterprise's territory and developing below the line, while traditional enterprises begin to develop online and occupy the position in the e-commerce market.

For example, Taobao is already working with some satellite TV. In the future, people do not need to access the Internet, but they can also play Taobao on TV. Before they sell online, all of them are online sales, and Jingdong has begun sponsoring some sports events. Mcglaughlin also has many offline experience stores.

At the same time, traditional retail businesses such as Gome, Suning, Haier, Lining and others have taken the lead in developing online.

420 million Internet business opportunities for Internet users will be catching up with SMEs.

According to the relevant data, the proportion of e-commerce pactions in Shanghai has increased from GDP in 2002 to 21.81% in 2009. The statistics of Alibaba's e-commerce platform show that the volume of business pactions in Suzhou has exceeded 65 billion yuan a year, accounting for 10% of Suzhou's GDP, and 90% of the enterprises have already launched e-commerce. In 2009, the total volume of e-commerce pactions in Beijing was about 320 billion yuan.

So, what position is Quanzhou in the e-commerce layout of China? According to the survey of the AI Consulting Group, the four top echelons in the development of e-commerce in China are the Yangtze River Delta, the Pearl River Delta, the Beijing Tianjin region, the central and western regions, and Quanzhou is not among the four top echelons.

"Now the number of Internet users in China has surpassed 420 million, and the number of newly opened online shops in China is more than 2 000. In the face of such data, what Quanzhou enterprises need to do is catch up."

Wang Chengye, President of Quanzhou Internet marketing and E-Commerce Association, said with emotion.

According to the State Administration of industry and commerce, as of the end of last year, the number of small and medium-sized enterprises using third party B2B e-commerce services was 1702, accounting for 42.6% of the total number of SMEs in the country.

He believes that most of the small and medium enterprises in Quanzhou are not familiar with the network marketing skills and network environment, which fundamentally hinders the development of SMEs in the field of e-commerce in Quanzhou. How to develop our brand with the help of the Internet is an important lesson for SMEs in Quanzhou.

Shoes suit most suitable for network sales of Quanzhou pillar industry advantage obvious

Footwear industry has always been a traditional pillar industry in Quanzhou. Quanzhou's textile and garment industry accounts for 70% of Fujian's total output value, accounting for 10% of the country's total, and Quanzhou's sports shoes account for 80% of the country's total output. Shanghai business school network channel director Wang believes that this is the opportunity for Quanzhou to develop e-commerce.

"Shoes and clothing account for the highest proportion of e-commerce shopping, indicating that shoes and clothing are very suitable for online sales, and there is a very wide demand. There are 420 million Internet users in China, and nearly 35% of Internet users have online shopping behavior.

In the online shopping group, nearly 70% of people have shopping experience of shoes and clothing, indicating that there are a wide range of customer groups in shoes and clothing, which implies a very huge market.

Wang Wenming pointed out that, in pforming Quanzhou's economic development mode and adjusting its industrial structure, relying on the industrial pformation of shoes and garment manufacturing industry and developing e-commerce, there will be broad opportunities for development.

Although Quanzhou has its own industrial advantages in the development of e-commerce, with the rapid rise of domestic footwear enterprises such as van gren pin, the competition pattern of shoes and clothing industry has been quietly changing, and facing more and more serious situation, many domestic shoe and garment enterprises have been pforming and developing e-commerce, such as BELLE, Lining and other enterprises have achieved good performance, but the pace of Quanzhou's enterprises is obviously lagging behind.

Wang Chengye thinks that it is time for Quanzhou shoes and clothing enterprises to catch up.

He said that it was only 3 years ago that Fan Cheng pin had been engaged in the garment industry. In 2009, its sales volume was over 6 hundred million. Its office space was only 400 square meters, and all its employees were only 137. While YOUNGOR, a traditional manufacturing company, had been doing business for more than thirty years, with more than 700 acres in Ningbo's Industrial Park, employing over 2.5 million employees, and sales in 2009 were 870 million.

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E-commerce industry collaboration Quanzhou can borrow power from Taiwan

Against this background, Quanzhou's e-commerce industry collaboration alliance was established.

The establishment of the alliance will provide a normalized interaction and docking platform for e-commerce providers and service providers in Quanzhou. It is of great significance to accelerate the pformation of Quanzhou's traditional manufacturing industry to e-commerce.

Wang Chengye said that in the 2008 financial crisis raging, Quanzhou can stand out from China's several economic sections and perform well, relying on the brand economy. But in the post financial crisis era, where is the new engine of Quanzhou's economic development under the pressure of labor shortage, soaring resources and energy prices and the upward pressure of RMB value? He believes that if SMEs in Quanzhou know how to use the Internet platform at this time, allowing businesses to operate through the Internet platform in the form of boundless, highly effective and highly interactive, they will be able to get out of another avenue.

In the same direction, Wang Cheng ye also pointed out that the traditional manufacturing industry in Quanzhou has some limitations in the application of e-commerce. At present, it lacks in technology, talent, operation and operation. It needs professional service providers to provide professional guidance and services for them.

In addition, Quanzhou enterprises can also make effective docking with Taiwan's advanced e-commerce service providers with geopolitical advantages.

Taiwan's e-commerce started earlier than mainland China, and its maturity and refinement degree is higher than that of mainland China. If docking with Taiwan's e-commerce industry, it will undoubtedly enable Quanzhou's e-commerce to grow rapidly.

According to statistics, at present, there are 16 million Internet population in Taiwan, accounting for 66% of the total population of Taiwan, while the mainland's online population exceeds 420 million, accounting for nearly 28% of the total population of the mainland. From the perspective of the whole network market, although the mainland has witnessed fairly rapid development in recent years, the market scale far exceeds Taiwan, but the development of Taiwan's e-commerce is more refined and mature, especially Taiwan's advantages in the development of B2C is worth learning from the mainland.

"The mainland has a rapidly rising e-commerce market with sufficient funds, while Taiwan's e-commerce is booming and has a more mature and innovative mode of operation. Therefore, the two sides combine their strengths to remove barriers and encourage them to jointly develop e-commerce on both sides of the Strait, while developing the international e-commerce market, which is an opportunity for cross-strait cooperation."

Chen Dingzhen said.