ECA New Products Meet With You
E.C.A
The brand is one of the main women's clothing brands of Xingcheng international clothing (Hongkong) industrial group company, which aims to create a beautiful and confident youth image for the new fashion personalities, and to show the modern city women's passion, charming, intellectually and fashionable taste of life.
Brand positioning:
Core area: 22-35 years old
Generic: 18-40 year old fashion woman
Consumer group Description:
They are masters of beauty, enjoying the beauty and joy of beauty.
They are beautiful, intelligent, confident and sexy.
They are mature, elegant, intelligent, calm and confident, and show their elegant demeanor.
On them, fashion and maturity, elegance and confidence are often the same.
Infiltration
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Brand style positioning:
Elegance elegant Character personality Art Art
The ECA brand combines the elegance of European costumes and the finery and authenticity of Korean costumes.
playback
The desire of modern women for beauty.
Intellectual elegance, simple and fashionable, hunting the inspiration of Chinese and foreign dress art, creating sentimental appeal color style.
It emphasizes the sexy charm of new luxury and self intoxication.
Excellent fabric, meticulous work, fashion dynamic.
Costumes should be comprehensive, generous and feminine.
Will restore ancient times, classic and modern, fashion integration.
Price system:
The price range of spring and summer products is 150 yuan ~520 yuan, mainly concentrated in 280 yuan ~420 yuan.
In autumn and winter, the price range of the product is 180 yuan ~800 yuan, mainly between 400 yuan and ~600 yuan.
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