Many Industry Veteran Believe That Shoe Industry Will Face A New Round Of Reshuffle In The Next Two Years.

November 4th reporter learned that Dongguan is now footwear industry It is in a very awkward time. The influence of various factors will be made. Shoe enterprises The industry is pushing back to the crossroads: one way is to succumb to the pressure of survival, continue to find ways to lower costs, and the other way is transformation, which is no easier way than the former. In the twelfth China Dongguan International Shoe show Shoe machine exhibition (hereinafter referred to as "international shoe exhibition") has emerged, while the shoe industry orders increase, while the survival pressure of enterprises is increasing sharply. Many industry veteran believe that the new round of shoe shuffle is inevitable in the next two years, and the small and medium enterprises that are cost lifeline will be washed out.

　 What is the embarrassment of shoe industry?

The international shoe Fair is the only professional shoe exhibition in Dongguan, and has become the vane of Dongguan footwear industry. Six months ago, under the influence of the big environment, the international shoe exhibition was at a low ebb. Due to the emergence of the shoe industry's order, the organizers had high expectations for the autumn shoe exhibition. The shoe exhibition that opened yesterday did not work as it wished. According to the data provided by the organizers, the exhibition area of this year's shoes is 18500 square meters, attracting 460 exhibitors at home and abroad to participate. Nandu reporters found at the scene that the scale of the exhibition has not yet recovered to the level before the financial crisis, or even less than the trough in the first half of this year.

Yesterday, the product shoe exhibition area showed somewhat deserted. By contrast, the popularity of the next shoe machine exhibition area is obviously hot. "Today, there are very few shoe products, because the buyers and retailers are looking at the finished products, and their profit margins are very small, so they are not very active. The more fire in the shoe machine is mainly because the manufacturers hope to find some new equipment and technology here to reduce the cost." Wang Wei, chairman of the Hong Kong funded enterprise, Bei Jia shoe industry, told reporters in Nandu.

Wang Wei pointed out that behind this phenomenon is the shoe industry in Dongguan is in a very awkward period. The influence of various factors will drive shoemaking enterprises back to the crossroads: one is to succumb to the pressure of survival, continue to find ways to lower costs, and the other way is transformation, which is no easier road than the former.

　　 Export price increase

Zhu Yulun, the chairman of Hongkong international exhibition company, also pointed out that the popularity of shoemaking machines is a measure to deal with labor shortage. It has not brought the shoe industry's peace of mind. "We are very surprised that a few shoe makers did not participate in the exhibition this year because they could not get the machinery to be exhibited, and they sold out, and the business was excellent. But at the moment, we are all worried. Is this rebound sustainable?

Zhu Yulun did not give an answer to the puzzle that plagued the footwear industry, but he said that it can be seen from the current export data. The volume of exports has increased and the unit price has decreased. This is a dangerous signal. "For every 100 pairs of shoes imported from the United States, about 80 pairs come from mainland China. If we pursue production again, it will not be a good thing, instead, it will lead to anti-dumping. He believes that the current situation has not allowed enterprises to rely on low prices to survive, shuffle is inevitable.

　　 Two years or big shuffle.

Wang Wei, chairman of Bei Jia shoes industry, explained the present environment of shoe industry more clearly. "Now it can be said that the mouth has entered another orbit. In the international market, the volume is coming up, but the price is very high. Now the customers are looking for new suppliers because the price of the original suppliers is not enough. He used to do 3 yuan, he hoped you could make it out of 2 yuan, but how could it be? "

He pointed out that the recent economic data released by the state have also indicated that inflation is serious. Cotton and other materials even have 30%-50% price rise last year. Coupled with the difficulty of employment, the profits of the general manufacturing enterprises are shrinking rapidly. "But our shoes can't rise 30% or 50%, and 10% will jump up."

"At present, the external environment fluctuates greatly, and the enterprises doing production, especially those producing finished shoes, are very stressed. I don't think this awkward period will last for a long time. In the second half of this year and next year, the impact on manufacturing enterprises will be very large, and many enterprises will fail if they fail. Wang Wei said. {page_break}

　 Shoe industry transformation and upgrading thick street take the lead

　 Strive to build Dongguan into the world's footwear industry by 2015.

"By 2015, the volume of shoes produced in Dongguan will reach 1 billion 910 million pairs, and the total output value and sales revenue will reach 80 billion 500 million yuan. In 2015, we will strive to build Dongguan into a world shoe industry with shoe industry R & D design center, shoe trade center, shoe brand distribution center and shoe production base." Yesterday, the reporter learned from the relevant government departments of Houjie town that the policy support program for transformation and upgrading of Dongguan footwear industry and cluster development, which was led by the town, has been submitted to the Dongguan municipal government for examination and approval.

　 Houjie as a pilot for transformation and upgrading of footwear industry

At present, the shoe industry in Houjie occupies nearly half of the shoe industry in Dongguan. Therefore, the plan puts forward a pilot trial, that is to say, the city chooses Houjie Town as a pilot town for the transformation and upgrading of footwear industry. At the same time, it selects 30 shoe manufacturing enterprises, 20 shoe brand enterprises, 20 shoe trading enterprises, 5 shoe machine enterprises and 25 supporting enterprises of raw materials as the pilot enterprises for transformation and upgrading, giving priority to the policies of the transformation and upgrading of the footwear industry.

　　 Shoe industry creative park will be built.

The plan proposes that the planned investment amount will be around 1 billion 280 million for the development and construction of the world shoe industry headquarters base, with a focus on the introduction of shoe research and development institutions, international trade and purchasers, shoe manufacturers and branding manufacturers all over the country, international and domestic raw material suppliers and footwear supporting service agencies. The total annual transaction volume is expected to reach 50 billion after completion.

Taking the world shoe industry headquarters base as the center, the footwear industry creative park of Dongguan city was established in Houjie ecological science and Technology Park in Dongguan, and 1000 acres of land were planned and reserved to provide preferential land resources for the park shoe enterprises to establish R & D centers, trade centers, high-end production lines and public R & D trading platforms. It is learnt that the world shoe industry headquarters base project will start construction at the end of this year.

　 Accelerate the integration and reorganization of footwear enterprises

The plan also proposes to speed up the integration and reorganization of enterprises. Select large foreign trade enterprises to actively integrate foreign trade SMEs. We will intensify efforts to introduce large and large footwear enterprises at home and abroad, focusing on the introduction of domestic and foreign high-end footwear brand enterprises and large and medium trade buyers, and strive to introduce 25 new world brands, 30 domestic brand enterprises, 20 shoe enterprises headquarters, 50 domestic and foreign associations or chambers of Commerce to set up brand exhibition centers and promotional centers.